Away Together is hiring: Head of Content in Fayetteville

Overview Away Together is hiring a Head of Content to sharpen, scale, and operate our established media platform. We are a high-growth, $1M-per-year YouTube business built from the ground up by the Founders (talent) and a small team of skilled specialists. We are looking for a specialized strategist and operator to leverage our deep existing knowledge and drive the next phase of growth. Role : This is a "Player-Coach" role that is both deeply strategic and highly executional. You will operate as the Showrunner for the channel, running our core Long-Form Content and specializing in Vertical Content Strategy (TikTok/Shorts) . You will own the entire content process from Packaging → Scripting → Production Oversight → Performance Analysis, freeing the CEO to focus on business strategy. Your north star is creating content that converts and drives business results, not just gains views. A major focus of this role will be standing up our Shorts/TikTok ecosystem from the ground up. You’ll build the strategy, formats, and systems for vertical content using both new footage and our extensive back catalog. Responsibilities Develop and own the full content engine across YouTube Longform, and all Vertical Shortform (YouTube Shorts, TikTok, Meta Reels). You must be a native expert in these platforms, adapting quickly to algorithmic changes and trending formats. Pitch video concepts, developing highly optimized titles, thumbnails, and smart packaging before filming. Write detailed, high-retention scripts and full outlines for review, ensuring the final content guides the viewer and maximizes watch time. Lead development of content calendars and own distribution of all assets across channels. Leverage extensive library of travel, testing, and review footage into scalable vertical content that aligns with our brand voice and business goals. Creative Management & Production Manage the daily workflow of our full-time Editor and Contract Designer. Provide clear, constructive creative direction and detailed reviews on all edits to ensure brand voice, quality, and platform-native execution are maintained. Design processes that weave Shorts/TikTok capture and production into our existing long-form filming and editing pipeline. Platform Strategy & Business Growth Develop and evolve brand positioning in the market, ensuring consistent alignment across all content. Identify external opportunities (collabs, features) and maintain strong platform fluency to adapt to trends and user behavior. Analytics & Reporting Use tools like YouTube Studio, Meta Insights, and third-party tools to track performance. Prioritize metrics that move the business forward: Affiliate Conversions, CTR, watch time, and impressions. Produce weekly and quarterly insight reports that clearly influence decision-making and pivot strategy. Results Drive consistent quarter-over-quarter improvements in core content metrics (CTR, watch time, retention, and affiliate conversions). Strengthen packaging and content strategy to meaningfully improve click-through rates and viewer retention. Build repeatable content systems that allow the team to publish at scale without sacrificing creative quality. Increase brand visibility, audience loyalty, and category leadership through strategic content development. Requirements Curiosity and interest in Travel, Travel Gear, and Travel Rewards/Points & Miles 3 - 5 years in a senior content strategy, media production, or showrunner role for a high-growth personal brand or media company. Proven experience creating and scaling high-performing content on TikTok and YouTube Shorts. You are fluent in the creative and technical nuances of these platforms. A strong understanding of how to use content to drive conversions via affiliate marketing and direct product sales. Ability to manage multiple projects and build and manage repeatable systems that allow the Editor and Designer to operate efficiently. Strong ability to collaborate with and take direction from established talent while still driving your own strategic vision. Rhythm Weekly meetings with CEO and team to review outlines, performance, and strategy Content cadence (adjust based on needs): 8 to 12 Long-form videos per month 5 to 15 shorts per week Quarterly content reports We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr