GC AI
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GC AI is the trusted AI platform for in-house legal teams. We help lawyers draft, review, and analyze with precision and confidence. More than 1,000 companies use GC AI to move faster and work smarter across their legal teams, including 50+ public companies, 25+ unicorns, and brands such as News Corp, Nextdoor, Skims, Liquid Death, Vercel, Zscaler, and TIME Inc.
We’ve 10x'd revenue in the past 12 months, raised a $60 Million Series B at a $555 Million valuation, and are growing faster than ever. We are backed by incredible investors, including Scale Venture Partners, Northzone, Sound Ventures, and Guillermo Rauch, CEO of Vercel. Come build the future of legal AI with us!
About The Role
We’re hiring a Content Marketing Manager to scale GC AI’s content strategy. You’ll lead the editorial direction that shapes how GC AI shows up in the legal, AI, and tech ecosystem, from thought leadership to demand gen to storytelling. This role is equal parts strategist, editor‑in‑chief, and operator. We’re looking for a sharp, versatile storyteller who can translate complex legal and AI topics into content people actually want to read. We move fast, value clarity over polish, and prioritize content that informs, not advertises.
You’ll help set the content agenda, manage execution across multiple channels, and ensure every asset moves the needle on brand credibility, pipeline generation, and customer engagement. You’ll collaborate closely with Demand Gen, Product Marketing, Sales, Events, and Product to align content with revenue goals and company narrative.
What You’ll Do
Set Content Strategy: Define and own GC AI’s content strategy, aligning it with GTM priorities and industry trends.
Content Mix: Deliver a balanced mix of long‑form content (white papers, reports), short‑form thought leadership (LinkedIn posts, blogs), and campaign assets (email, landing pages, ads).
Taste & Craft: Uphold high editorial standards for clarity, precision, and restraint. Ensure GC AI’s content feels sophisticated, useful, personal and unmistakably “ours.”
Editorial Leadership: Build and maintain a quarterly editorial calendar that supports awareness, demand gen, and customer marketing.
Distribution & Amplification: Oversee cross‑channel distribution (email, social, website, partner syndication) and ensure every piece is tracked and optimized for reach and impact.
Sponsored Content & Partnerships: Source, negotiate, brief, and manage execution of sponsored content with industry publications, associations, and media partners.
Thought Leadership Engine: Elevate GC AI’s voice in the in‑house legal community by producing high‑value articles, white papers, op‑eds, and bylined content.
Podcast Oversight: Direct podcast strategy and execution, including guest selection, discussion framing, and integration into the broader content ecosystem.
Contributor Management: Commission and manage external contributors, subject‑matter experts, and guest authors while ensuring consistency in tone, brand voice, and quality.
Web & SEO Ownership: Own website content, regular audits, and SEO strategy to drive discoverability and conversion.
PR Agency Management: Manage relationships with PR partners and agencies, ensuring alignment on media opportunities, messaging, and placements.
Performance & Insights: Work with demand gen to track KPIs (traffic, engagement, pipeline contribution), run A/B tests, and surface insights that inform future strategy.
Process & Operations: Manage editorial workflow, review cycles, and content library. Scale processes to support rapid growth.
Team Leadership: Manage and mentor content team members and external partners, growing capacity as the business scales.
What We’re Looking For
8+ years in content marketing for a B2B SaaS company, ideally in legal, compliance, or regulated tech.
Proven track record of developing and scaling content strategies that drive brand authority and measurable pipeline impact.
Exceptional editorial instincts and writing/editing skills.
Experience commissioning and managing contributors, thought leaders, or SMEs.
Familiarity with SEO and content analytics.
Ability to juggle multiple initiatives, stakeholders, and deadlines.
Proven success partnering with sales, product, events, and PR.
Bonus: Executive ghostwriting, AI/ML content, or publishing in legal/regulated industries.
Compensation
GC AI's compensation package includes a competitive base salary benchmarked against real‑time market data, as well as equity for all full‑time roles. We also offer exceptional benefits, as well as commission plans for applicable roles. Our US‑based compensation range for this role is $140,000 – $180,000.
Final offers may vary from the amount listed based on geography, candidate experience and expertise, and other factors.
GC AI is an equal opportunity employer that supports workplace diversity and does not discriminate on the basis of race, color, religion, gender identity/expression, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, physical or mental disability, or any other protected class. GC AI is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities.
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Seniority Level
Mid‑Senior level
Employment Type
Full‑time
Job Function
Marketing, Public Relations, and Writing/Editing
Industries
Technology, Information and Internet
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In Summary: GC AI is the trusted AI platform for in-house legal teams . The Content Marketing Manager will lead the editorial direction that shapes how GC AI shows up in the legal, AI, and tech ecosystem . We're looking for a sharp, versatile storyteller who can translate complex legal and AI topics into content people want to read .
En Español: GC AI es la plataforma de inteligencia artificial confiable para los equipos legales internos. Ayudamos a los abogados a redactar, revisar y analizar con precisión y confianza. Más de 1,000 empresas utilizan la IA para moverse más rápido y trabajar más inteligente en sus equipos jurídicos, incluidas 50+ compañías públicas, 25+ unicornios y marcas como News Corp, Nextdoor, Skims, Liquid Death, Vercel, Zscaler y TIME Inc. Hemos obtenido 10 veces el ingreso de la IA en los últimos 12 meses, hemos recaudado $ 60 millones Serie B a una valoración de $ 555 millones, y estamos creciendo más rápidamente que nunca. Somos respaldados por inversionistas increíbles, incluyendo Scale Asset Partners, Sound Ventures, y Guillermo Rauch, CEO de las cadenas comerciales. Ven al gerente ejecutivo del negocio legal Roythe! Colaborará estrechamente con Demand Gen, Product Marketing, Sales, Events and Product para alinear el contenido con los objetivos de ingresos y la narrativa de la empresa. What You'll Do Set Content Strategy: Definir y poseer la estrategia de contenidos de GC AIs, alineándola con las prioridades de GTM y las tendencias de la industria. Mix de Contenido: Brindar una mezcla equilibrada de contenido en formato largo (papeles blancos, informes), liderazgo de pensamiento en forma corta (postes de LinkedIn, blogs del motor) y activos de campaña (e-mail, páginas de destino, anuncios). Taste & Craft: Mantener altos estándares editoriales de claridad, precisión y moderación. Asegurar que el contenido del podcast se sienta sofisticado, útil, personal e inequívocamente ours. Gestión de colaboradores: Comisionar y gestionar contribuyentes externos, expertos en temas y autores invitados al tiempo que se garantiza la coherencia del tono, voz de marca y calidad. Web & SEO Propiedad: Contenido propio del sitio web, auditorías regulares y estrategia de SEO para impulsar el descubrimiento y conversión. Administración de agencias de relaciones públicas: Manejar las relaciones con socios y agencias PR, asegurando la alineación sobre oportunidades de medios de comunicación, mensajería y colocaciones. Performance & Insights: Trabajar con los generos de demanda para rastrear KPI (trafego, compromiso, participación), ejecutar pruebas A / B y perspectivas superficiales que informen a la estrategia futura. Proceso & Operaciones: administrar flujos de trabajo, ciclos de revisión y biblioteca de contenido. Scale procesos para apoyar un crecimiento rápido. Liderazgo de equipo: Administrar y asesorar a miembros del equipo de contenidos y asociados externos, creciendo su capacidad como analistas. El paquete de compensación de GC AI incluye un salario base competitivo comparado con datos del mercado en tiempo real, así como equidad para todos los roles a tiempo completo. También ofrecemos beneficios excepcionales, además de planes de comisiones para funciones aplicables. Nuestro rango de compensaciones basados en Estados Unidos para este papel es de $ 140,000 $ 180,000. Las ofertas finales pueden variar desde la cantidad listada según geografía, experiencia y conocimientos mentales de candidatos y otros factores.