GC AI
GC AI is the trusted AI platform for in‑house legal teams. We help lawyers draft, review, and analyze with precision and confidence. More than 1,000 companies use GC AI to move faster and work smarter across their legal teams, including 50+ public companies, 25+ unicorns, and brands such as News Corp, Nextdoor, Skims, Liquid Death, Vercel, Zscaler, and TIME Inc. We’ve 10x'd revenue in the past 12 months, raised a $60 million Series B ($555 million valuation), and are growing faster than ever. We are backed by incredible investors, including Scale Venture Partners, Northzone, Sound Ventures, and Guillermo Rauch, CEO of Vercel. Come build the future of legal AI with us!
About the Role
The Marketing Analyst is a key player in GC.AI’s growth engine. You’ll translate marketing data into actionable insights that directly impact pipeline, revenue, and go‑to‑market strategy. The role requires both analytical rigor and storytelling — bringing clarity to what’s working, what’s not, and what to do next. You’ll work cross‑functionally with demand gen, product marketing, sales, and engineering, and you’ll have a direct hand in shaping how the company measures growth, optimizes the funnel, and positions itself in the fast‑emerging legal AI category.
What You’ll Do
Build dashboards and reports to track campaign performance across channels (paid media, ABM, email automation, events, web).
Develop attribution models (single‑and multi‑touch) to measure marketing’s influence on pipeline and revenue.
Analyze funnel health (lead → MQL → SQL → closed‑won) and identify optimization opportunities.
Partner with demand gen to surface the most efficient campaigns, channels, and conversion paths.
Use AI/ML‑powered analytics to identify predictive insights such as churn risk or next‑best‑action triggers.
Track feature adoption, product usage, and retention drivers to inform product marketing.
Analyze customer behavior, industry trends, and competitor activity to sharpen GTM strategies.
Refine ICPs, IAPs, and personas using firmographic, behavioral, and engagement data.
Recommend new tools and methods to strengthen reporting, enrichment, and segmentation.
Promote a test‑and‑learn culture through structured experimentation.
Required Experience
2–4+ years of marketing analytics experience, preferably in SaaS. Familiarity with B2B AI or legal tech markets a plus.
Strong understanding of marketing funnel metrics, attribution models, and campaign ROI.
Hands‑on expertise with HubSpot, GA4, Looker/Tableau/Power BI.
Working knowledge of relational table structures (joins, aggregations, lookups) to ensure accurate reporting across objects.
Comfort with AI‑enabled analytics or predictive modeling preferred.
Excellent data storytelling skills — ability to distill complex findings into actionable insights for stakeholders.
Nice to Have
Experience working with an early‑stage series A start‑up company.
Understanding legal tech and AI.
Compensation
GC AI's compensation package includes a competitive base salary benchmarked against real‑time market data, as well as equity for all full‑time roles. We also offer exceptional benefits, as well as commission plans for applicable roles. Our US‑based compensation range for this role is $85,000 – $110,000. Final offers may vary from the amount listed based on geography, candidate experience and expertise, and other factors.
GC AI is an equal‑opportunity employer that supports workplace diversity and does not discriminate on the basis of race, color, religion, gender identity/expression, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, physical or mental disability, or any other protected class. GC AI is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities.
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In Summary: GC AI is the trusted AI platform for in?house legal teams . We help lawyers draft, review, and analyze with precision and confidence . We are backed by incredible investors, including Scale Venture Partners, Northzone, Sound Ventures, and Guillermo Rauch, CEO of Vercel . The Marketing Analyst is a key player in GCAIs growth engine .
En Español: GC AI es la plataforma de inteligencia artificial confiable para los equipos legales internos. Ayudamos a los abogados a redactar, revisar y analizar una serie de $60 millones ($555 millones) con precisión y confianza. Más de 1,000 compañías utilizan la IA para moverse más rápido y trabajar más inteligente en sus equipos jurídicos, incluidas 50+ empresas públicas, 25+ unicornios y marcas como News Corp, Nextdoor, Skims, Liquid Death, Vercel, Zscaler y TIME Inc. Hemos logrado 10 veces el ingreso en los últimos 12 meses, hemos recaudado 60 millones de dólares Serie B (valuación de 555 millones), y estamos creciendo más rápidamente que nunca. Estamos respaldados por inversionistas increíbles, entre ellos Scale Venture Partners, Northzone, Sound Ventures y Guillermo Rauch, director ejecutivo de Insight. Ven a construir el futuro del ingreso legal junto a nosotros ¡Acerca de las líneas cruzadas! ¿Cuál es el rol del analista de marketing ABT? Analizar la salud del embudo (lead ? MQL ? SQL ? closed? won) e identificar oportunidades de optimización. Refinar los ICPs, IAPs y personas para surgir las campañas más eficientes, canales y vías de conversión. Usar análisis basados en IA/ML para identificar ideas predictivas como el riesgo o los siguientes factores desencadenantes de mejor acción. Seguir la adopción de características, el uso de productos y los impulsores de retención para informar sobre el marketing de producto. Analizar el comportamiento de los clientes, las tendencias de la industria y la actividad de los competidores para afilar estrategias GTM. Refijar IPCs, API y personajes con datos corporativos, conductivos y GA. Recomendar nuevas herramientas y métodos para fortalecer la presentación de informes, el enriquecimiento y la segmentación. Promover una cultura de experimentación a través de la estructuración estructurada. Experiencia requerida 24 años de experiencia analítica preferable, conocimientos profesionales especializados en servicios legales. El paquete de compensación de GC AI incluye un salario base competitivo comparado con datos del mercado en tiempo real, así como equidad para todos los roles a tiempo completo. También ofrecemos beneficios excepcionales y planes de comisiones para las funciones aplicables. Nuestro rango de compensaciones basados en Estados Unidos para este papel es de $ 85,000 $ 110,000. Las ofertas finales pueden variar según la cantidad listada en función de geografía, experiencia y experiencia del candidato y otros factores.