Zions Bancorporation
Lead Marketing Strategist (Consumer Banking) - AZ, CA, CO, NY, TX, UT
Zions Bancorporation, Salt Lake City, Utah, United States, 84193
Lead Marketing Strategist (Consumer Banking) – AZ, CA, CO, NY, TX, UT
Zions Bancorporation is a community‑focused bank with a strong legacy of dedication and diverse talent. Under our new Chief Marketing Officer, we’re building a dynamic in‑house Creative Studio and Demand Center to transform how we connect with customers.
Key Responsibilities
Own and evolve the marketing strategy for the Consumer Banking segment, grounded in customer insights, market trends and business objectives.
Lead end‑to‑end go‑to‑market (GTM) planning for new product launches, campaigns and initiatives, partnering closely with Product, Sales, Channel and small‑business teams.
Translate customer needs and behaviors into actionable insights that inform messaging, positioning and value propositions.
Act as the strategic marketing lead across internal teams to ensure alignment and execution of segment‑specific initiatives.
Monitor campaign performance, segment KPIs and customer engagement metrics to refine strategies and improve ROI.
Stay ahead of industry trends and bring innovative ideas to elevate our approach to small‑business marketing.
Qualifications
Bachelor’s degree in Marketing, Business or related field (MBA preferred) with 8+ years of experience in B2B/B2C marketing, leading teams, segment strategy and GTM execution.
Proven success in developing and launching marketing strategies for small‑business audiences.
Strong analytical skills and ability to translate data into strategic insights.
Expert knowledge of internet/websites, web technologies, CMS and marketing automation.
Proficiency with analytical tools and ability to perform data deep dives to surface actionable insights; proactive problem‑solving skills.
Excellent communication and stakeholder management skills.
Experience working in matrixed organizations and influencing cross‑functional teams.
Experience with CRM platforms, marketing automation tools and data visualization preferred.
Agile marketing or product marketing certification is a plus.
Experience in an in‑office setting (5 days per week); hybrid not available.
Salary and Locations Texas, Utah: $150,000–$175,000
Arizona, Colorado: $150,000–$200,000
Locations: Phoenix, AZ; San Francisco/San Diego, CA; Denver, CO; New York, NY; Houston, TX; Midvale/Salt Lake City, UT.
Benefits
Medical, Dental and Vision Insurance – Start Day One
Life and Disability Insurance, Paid Parental Leave and Adoption Assistance
Health Savings Account (HSA), Flexible Spending Account (FSA) and dependent‑care accounts
Paid Training, Paid Time Off (PTO) and 11 paid federal holidays
401(k) plan with company match, profit sharing and competitive compensation
Mental health benefits, including coaching and therapy sessions
Tuition reimbursement up to $5,250 per calendar year for qualifying employees
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing and Sales
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Key Responsibilities
Own and evolve the marketing strategy for the Consumer Banking segment, grounded in customer insights, market trends and business objectives.
Lead end‑to‑end go‑to‑market (GTM) planning for new product launches, campaigns and initiatives, partnering closely with Product, Sales, Channel and small‑business teams.
Translate customer needs and behaviors into actionable insights that inform messaging, positioning and value propositions.
Act as the strategic marketing lead across internal teams to ensure alignment and execution of segment‑specific initiatives.
Monitor campaign performance, segment KPIs and customer engagement metrics to refine strategies and improve ROI.
Stay ahead of industry trends and bring innovative ideas to elevate our approach to small‑business marketing.
Qualifications
Bachelor’s degree in Marketing, Business or related field (MBA preferred) with 8+ years of experience in B2B/B2C marketing, leading teams, segment strategy and GTM execution.
Proven success in developing and launching marketing strategies for small‑business audiences.
Strong analytical skills and ability to translate data into strategic insights.
Expert knowledge of internet/websites, web technologies, CMS and marketing automation.
Proficiency with analytical tools and ability to perform data deep dives to surface actionable insights; proactive problem‑solving skills.
Excellent communication and stakeholder management skills.
Experience working in matrixed organizations and influencing cross‑functional teams.
Experience with CRM platforms, marketing automation tools and data visualization preferred.
Agile marketing or product marketing certification is a plus.
Experience in an in‑office setting (5 days per week); hybrid not available.
Salary and Locations Texas, Utah: $150,000–$175,000
Arizona, Colorado: $150,000–$200,000
Locations: Phoenix, AZ; San Francisco/San Diego, CA; Denver, CO; New York, NY; Houston, TX; Midvale/Salt Lake City, UT.
Benefits
Medical, Dental and Vision Insurance – Start Day One
Life and Disability Insurance, Paid Parental Leave and Adoption Assistance
Health Savings Account (HSA), Flexible Spending Account (FSA) and dependent‑care accounts
Paid Training, Paid Time Off (PTO) and 11 paid federal holidays
401(k) plan with company match, profit sharing and competitive compensation
Mental health benefits, including coaching and therapy sessions
Tuition reimbursement up to $5,250 per calendar year for qualifying employees
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing and Sales
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