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EY

Industrials Marketing Associate Director

EY, Saint Louis, Missouri, United States, 63146

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Industrials Marketing Associate Director

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Location: Anywhere in Country

At EY, we’re all in to shape your future with confidence. We’ll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go. Join EY and help build a better working world.

The opportunity The Industrials Marketing Associate Director provides end‑to‑end leadership of the Industrials marketing program, ensuring strategic alignment across all resources, leads, and budget. This role oversees the program holistically to drive impact and efficiency, while maintaining accountability for its strategic direction and execution. As a key member of the Industrials & Energy (I&E) marketing leadership team, this position plays a pivotal role in elevating Industrials sector themes into the cohesive I&E marketing programming and narrative.

Key Responsibilities

Own the Industrials marketing program holistically, including strategic planning, resource management, lead generation, and budget oversight.

Lead and develop sector marketing strategists and specialists, fostering alignment with Industrials sector goals and broader I&E messaging.

Oversee creation and execution of multi‑channel marketing programs tailored to Industrials, Industrial Products, and Aerospace, Defense & Mobility.

Champion the use of AI technology, GEO, and advanced marketing techniques for maximum impact.

Collaborate with sector leaders, service lines, and account teams to gather market insights and drive marketing assets into priority accounts.

Develop thought leadership and marketing collateral, working with subject matter experts and leveraging multiple formats and channels.

Integrate Industrials themes into the cohesive I&E messaging platform, ensuring consistency and strategic alignment across all communications.

Measure, assess, and report on marketing program effectiveness, using data‑driven insights to optimize future strategies.

Foster a culture of creativity, innovation, and continuous improvement within the marketing team.

Build and maintain relationships with senior management and diverse stakeholders across the organization.

Skills and Attributes for Success

Interpret complex business challenges within the Industrials sectors and translate them into actionable marketing strategies and messaging.

Make independent decisions regarding campaign direction, resource allocation, and team development.

Recommend new technologies, platforms, and practices to enhance marketing effectiveness.

Qualifications

Proven success in a large, global, and highly matrixed enterprise—ideally within the Industrials, professional, or financial services industries.

Deep understanding of Industrials, Industrial Products, and Aerospace, Defense & Mobility sector issues.

Expertise in account‑based marketing and creative campaign development.

Advanced proficiency in AI‑driven marketing, GEO, and emerging marketing technologies.

Strong leadership and management skills, with experience developing and coaching teams.

Excellent project management and multitasking abilities.

Outstanding written and verbal communication skills.

Ability to influence without authority and produce results across diverse teams.

Commitment to internal reporting requirements and risk management protocols.

Lead a geographically dispersed team of sector strategists and marketing specialists.

Responsible for team development, performance management, and fostering a collaborative, innovative environment.

Ideally You’ll Also Have

Willingness to work occasional overtime and extended hours during major campaign launches or industry events.

Some travel may be necessary to support sector initiatives and team collaboration.

Education: Bachelor’s degree in marketing, communications, or related field; MBA preferred.

Experience: Minimum 8–10 years in marketing and communications with significant experience in Industrials sectors and/or professional services.

Certifications: Relevant marketing or AI certifications are a plus.

What We Offer

Comprehensive compensation and benefits package with base salary ranging from $128,700 to $247,800 nationwide (adjusted by location).

Medical and dental coverage, pension and 401(k) plans, and a wide range of paid time off options.

Flexible hybrid model: 40–60% of external client‑serving work in person over the course of an engagement, project or year.

Flexible vacation policy allowing you to decide how much time off you need.

Are you ready to shape your future with confidence? Apply today. EY accepts applications for this position on an ongoing basis. For those living in California,

additional information is available here .

EY focuses on high‑ethical standards and integrity among its employees and expects all candidates to demonstrate these qualities.

Equal Employment Opportunity EY provides equal employment opportunities to applicants and employees without regard to race, color, religion, age, sex, sexual orientation, gender identity/expression, pregnancy, genetic information, national origin, protected veteran status, disability status, or any other legally protected basis, including arrest and conviction records, in accordance with applicable law.

EY is committed to providing reasonable accommodation to qualified individuals with disabilities including veterans with disabilities. If you have a disability and either need assistance applying online or need to request an accommodation during any part of the application process, please call 1‑800‑EY‑HELP3, select Option 2 for candidate related inquiries, then select Option 1 for candidate queries and finally select Option 2 for candidates with an inquiry which will route you to EY’s Talent Shared Services Team (TSS) or email the TSS at ssc.customersupport@ey.com.

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