lululemon
Senior Manager - North America Brand Marketing
lululemon, Portland, Oregon, United States, 97204
Senior Manager - North America Brand Marketing
lululemon is seeking a Senior Manager, Brand Marketing for North America. The North America Brand Marketing team is responsible for creating brand marketing efforts across all channels to deliver guest communication for the North America business. This role reports to the Director, North America Brand Marketing and contributes to driving growth and building equity in our largest market.
Overview The Senior Manager, Brand Marketing will focus on developing and executing strategies for key campaigns with partners to meet North America brand objectives. As part of the marketing organization, the Senior Manager provides leadership across marketing channels and brand creative, bringing to life innovative campaign ideas and integration opportunities. The role involves managing complex projects, aligning initiatives with business strategy, and coordinating cross-functional workstreams to deliver a seamless guest journey.
Responsibilities
Refine and evolve the North America Brand Marketing Strategy
Lead large-scale and complex marketing initiatives/campaigns requiring strategy development, cross-functional marketing plans, and execution of integrated omni-channel campaigns
Lead cross-functional partner enrollment, manage key gates, and ensure partnership integrations and partnership-led moments are resourced, planned for, and executed
Track and manage budgets effectively
Work with cross-functional partners to evolve the efficiency of planning for partnership workstreams
Provide leadership across key cross-functional teams to guide strategic vision and remove roadblocks
Guide the team to strong creative briefs that inspire creative work and drive impact, including insight development, market trends, opportunities, objectives, KPIs, audience, and messaging hierarchy
Build strong cross-functional relationships and manage stakeholders to keep them engaged in marketing plans
Support creative development with internal or external agencies, providing strategic input grounded in business and brand needs, and act as a key stakeholder on-set
Qualifications
10+ years of experience in marketing and/or agency roles within globally branded organizations. Experience with brand partnerships is valued.
3+ years of people management experience
Creative brief development experience for campaigns of various scales
Proven ability to manage budgets of $3M+
Deep understanding of brand and content marketing, using guest and product insights to drive omnichannel initiatives from inception to execution
Energetic, creative, forward-thinking with awareness of the future of marketing
Excellent written and verbal communication skills, ability to create comprehensive presentation decks, and strong storytelling with cross-functional collaboration
Proven ability to lead through others and deliver results via cross-functional teams without direct reporting
Strong understanding of business functions and go-to-market requirements within product, brand, and retail
Ability to form partnerships, build relationships, respect cultural diversity, and support broad organizational interests
Adaptable and agile, able to juggle changing priorities while maintaining a positive attitude
Must Haves
Acknowledge the presence of choice in every moment and take personal responsibility
Entrepreneurial spirit and continuous innovation to achieve great results
Honest and kind communication, creating space for others to do the same
Lead with courage and pursue greatness beyond fear of failure
Foster connection by prioritizing people and building trust
Integrate fun and joy as part of work, not taking oneself too seriously
Additional Notes Immigration support for the US is potentially available for this role.
Compensation And Benefits Package lululemon’s compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. The typical hiring range for this position is from $134,100 – $176,000, with base pay based on market location and may vary depending on knowledge, skills, experience, and internal equity. Permanent employees in this role may be eligible for our competitive annual bonus program, subject to program eligibility requirements.
Extended health and dental benefits, mental health plans, paid time off, retirement plan matching, employee discounts, fitness & yoga classes, and development opportunities are included in the total rewards offerings. Some benefits require eligibility and the company reserves the right to alter incentive programs and perks at any time without advance notice.
Workplace Arrangement Hybrid; in-person collaboration is valued. Work is performed onsite with a minimum of 4 days per week.
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Overview The Senior Manager, Brand Marketing will focus on developing and executing strategies for key campaigns with partners to meet North America brand objectives. As part of the marketing organization, the Senior Manager provides leadership across marketing channels and brand creative, bringing to life innovative campaign ideas and integration opportunities. The role involves managing complex projects, aligning initiatives with business strategy, and coordinating cross-functional workstreams to deliver a seamless guest journey.
Responsibilities
Refine and evolve the North America Brand Marketing Strategy
Lead large-scale and complex marketing initiatives/campaigns requiring strategy development, cross-functional marketing plans, and execution of integrated omni-channel campaigns
Lead cross-functional partner enrollment, manage key gates, and ensure partnership integrations and partnership-led moments are resourced, planned for, and executed
Track and manage budgets effectively
Work with cross-functional partners to evolve the efficiency of planning for partnership workstreams
Provide leadership across key cross-functional teams to guide strategic vision and remove roadblocks
Guide the team to strong creative briefs that inspire creative work and drive impact, including insight development, market trends, opportunities, objectives, KPIs, audience, and messaging hierarchy
Build strong cross-functional relationships and manage stakeholders to keep them engaged in marketing plans
Support creative development with internal or external agencies, providing strategic input grounded in business and brand needs, and act as a key stakeholder on-set
Qualifications
10+ years of experience in marketing and/or agency roles within globally branded organizations. Experience with brand partnerships is valued.
3+ years of people management experience
Creative brief development experience for campaigns of various scales
Proven ability to manage budgets of $3M+
Deep understanding of brand and content marketing, using guest and product insights to drive omnichannel initiatives from inception to execution
Energetic, creative, forward-thinking with awareness of the future of marketing
Excellent written and verbal communication skills, ability to create comprehensive presentation decks, and strong storytelling with cross-functional collaboration
Proven ability to lead through others and deliver results via cross-functional teams without direct reporting
Strong understanding of business functions and go-to-market requirements within product, brand, and retail
Ability to form partnerships, build relationships, respect cultural diversity, and support broad organizational interests
Adaptable and agile, able to juggle changing priorities while maintaining a positive attitude
Must Haves
Acknowledge the presence of choice in every moment and take personal responsibility
Entrepreneurial spirit and continuous innovation to achieve great results
Honest and kind communication, creating space for others to do the same
Lead with courage and pursue greatness beyond fear of failure
Foster connection by prioritizing people and building trust
Integrate fun and joy as part of work, not taking oneself too seriously
Additional Notes Immigration support for the US is potentially available for this role.
Compensation And Benefits Package lululemon’s compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. The typical hiring range for this position is from $134,100 – $176,000, with base pay based on market location and may vary depending on knowledge, skills, experience, and internal equity. Permanent employees in this role may be eligible for our competitive annual bonus program, subject to program eligibility requirements.
Extended health and dental benefits, mental health plans, paid time off, retirement plan matching, employee discounts, fitness & yoga classes, and development opportunities are included in the total rewards offerings. Some benefits require eligibility and the company reserves the right to alter incentive programs and perks at any time without advance notice.
Workplace Arrangement Hybrid; in-person collaboration is valued. Work is performed onsite with a minimum of 4 days per week.
#J-18808-Ljbffr