Marketing Planning Senior Analyst – Paid Media (CPA, retention, LTV)
US Tech Solutions, New York, NY, United States
1 day ago Be among the first 25 applicants
This range is provided by US Tech Solutions. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $60.00/hr - $65.00/hr
Direct message the job poster from US Tech Solutions
Onsite requirement 1-2 days per week NY is 1st choice and 2nd choice is Burbank, CA.
Must haves:
Must have strong communication skills. This team is an intersection of other teams.
Description/Comment:
The Growth Marketing team is seeking a Marketing Planning Senior Analyst who will join our New York City Marketing Performance and Analysis team and collaborate closely with Analytics, Finance, and Paid Media teams to deliver planning, execution, and optimization of paid media marketing plans across domestic and international territories. Candidates will need to distill business trends and performance indicators into decisions that drive marketing investment. The ideal candidate has deep expertise in digital performance marketing channels and knows about respective levers to pull back or push performance. The successful candidate will bring a highly analytical, cross-channel, and seasoned planning skillset to the role.
Responsibilities
Lead paid media planning and forecasting across channels, including Affiliate, Paid Search, Paid Social, Programmatic Display, Audio, and Video
Build and manage bottoms‑up budgets, country‑level goals, pacing, and performance forecasts
Synthesize cross‑channel performance data to inform strategy, highlight insights, and guide investment decisions
Develop business cases and scenario modeling to evaluate impact of growth initiatives and trade‑offs
Create and deliver executive‑ready reporting, including performance reviews with global and regional leads
Partner with global channel owners on planning, optimization, and best practices
Collaborate with regional market teams on local nuances (holidays, platforms, consumer behavior)
Support implementation and execution of marketing mix model results
Support channel and vendor‑level tracking, monitoring, and reporting of marketing KPIs (conversion rates, CPA, retention, LTV, etc.) to help guide ongoing marketing tactics for the team
Act as key point of contact within Growth Marketing for any questions regarding paid media planning and spend pacing for assigned region(s)
Basic Qualifications
Bachelor’s degree in Analytics, Statistics, Data Science, Business, or related field
4+ years’ experience in performance marketing, digital media planning, DTC or subscription‑based business
Strong analytical, financial modeling, and forecasting skills (SQL, R a plus)
Proficiency in data visualization (Tableau, Looker, Power BI), Google Suite and advanced Excel
Excellent communication skills with ability to distill complex data for executive audiences
Strong project management skills: able to manage shifting priorities and deliver high‑quality work quickly.
Experience with campaign management and optimization across major media platforms
Required Education:
BA
About US Tech Solutions:
US Tech Solutions is a global staff augmentation firm providing a wide range of talent on‑demand and total workforce solutions. To know more about US Tech Solutions, please visit www.ustechsolutions.com.
US Tech Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Recruiter Details:
Internal Id: 25-54911
Seniority level:
Mid‑Senior level
Employment type:
Contract
Job function:
Marketing
Industries:
Staffing and Recruiting
Referrals increase your chances of interviewing at US Tech Solutions by 2x
Get notified about new Planning Analyst jobs in
New York, NY .
#J-18808-Ljbffr
This range is provided by US Tech Solutions. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $60.00/hr - $65.00/hr
Direct message the job poster from US Tech Solutions
Onsite requirement 1-2 days per week NY is 1st choice and 2nd choice is Burbank, CA.
Must haves:
Must have strong communication skills. This team is an intersection of other teams.
Description/Comment:
The Growth Marketing team is seeking a Marketing Planning Senior Analyst who will join our New York City Marketing Performance and Analysis team and collaborate closely with Analytics, Finance, and Paid Media teams to deliver planning, execution, and optimization of paid media marketing plans across domestic and international territories. Candidates will need to distill business trends and performance indicators into decisions that drive marketing investment. The ideal candidate has deep expertise in digital performance marketing channels and knows about respective levers to pull back or push performance. The successful candidate will bring a highly analytical, cross-channel, and seasoned planning skillset to the role.
Responsibilities
Lead paid media planning and forecasting across channels, including Affiliate, Paid Search, Paid Social, Programmatic Display, Audio, and Video
Build and manage bottoms‑up budgets, country‑level goals, pacing, and performance forecasts
Synthesize cross‑channel performance data to inform strategy, highlight insights, and guide investment decisions
Develop business cases and scenario modeling to evaluate impact of growth initiatives and trade‑offs
Create and deliver executive‑ready reporting, including performance reviews with global and regional leads
Partner with global channel owners on planning, optimization, and best practices
Collaborate with regional market teams on local nuances (holidays, platforms, consumer behavior)
Support implementation and execution of marketing mix model results
Support channel and vendor‑level tracking, monitoring, and reporting of marketing KPIs (conversion rates, CPA, retention, LTV, etc.) to help guide ongoing marketing tactics for the team
Act as key point of contact within Growth Marketing for any questions regarding paid media planning and spend pacing for assigned region(s)
Basic Qualifications
Bachelor’s degree in Analytics, Statistics, Data Science, Business, or related field
4+ years’ experience in performance marketing, digital media planning, DTC or subscription‑based business
Strong analytical, financial modeling, and forecasting skills (SQL, R a plus)
Proficiency in data visualization (Tableau, Looker, Power BI), Google Suite and advanced Excel
Excellent communication skills with ability to distill complex data for executive audiences
Strong project management skills: able to manage shifting priorities and deliver high‑quality work quickly.
Experience with campaign management and optimization across major media platforms
Required Education:
BA
About US Tech Solutions:
US Tech Solutions is a global staff augmentation firm providing a wide range of talent on‑demand and total workforce solutions. To know more about US Tech Solutions, please visit www.ustechsolutions.com.
US Tech Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Recruiter Details:
Internal Id: 25-54911
Seniority level:
Mid‑Senior level
Employment type:
Contract
Job function:
Marketing
Industries:
Staffing and Recruiting
Referrals increase your chances of interviewing at US Tech Solutions by 2x
Get notified about new Planning Analyst jobs in
New York, NY .
#J-18808-Ljbffr