CNN
Editor, Audience Insights & Strategy, CNN
Join to apply for the
Editor, Audience Insights & Strategy, CNN
role at
CNN
We are seeking an
Editor, Audience Insights & Strategy, CNN
to join a team focused on evolving and sharpening our digital product and centering our audience in our journalism. This person will play a key role in advancing our audience‑first approach by turning data into actionable insights, shaping our editorial and content strategies, and contributing to workflows and products that scale the visibility, impact and accessibility of insights across the organization. This team works in deep partnership with CNN's data and audience teams to ensure that our audience insights are robust, accurate and flow into every part of the business – from newsroom decisions to long‑term product and platform strategies.
Key responsibilities
Analyze performance data across CNN’s digital platforms (site, app, social, video, audio) to uncover trends, insights and anomalies
Develop clear, actionable insights and prescriptive recommendations to grow CNN’s audience through editorial strategies
Present findings to internal stakeholders through written reports and visually compelling presentations
Contribute to the development of scalable workflows and repeatable processes for insights generation and delivery
Support the development of playbooks for repeatable coverage strategies
Measure and communicate the impact of insights‑driven initiatives, editorial decisions and newsroom experiments
Work with newsroom staff to understand audience insights, tools and strategies
Serve as a voice of our insights in editorial conversations, advocating for user needs and behaviors
Collaborate with partners in audience, product, analytics and editorial to bring audience‑first thinking and data‑backed insights into our content, product and platform strategies
Your Qualifications & Experiences
3‑5+ years of experience in digital media, audience development, content strategy, or audience insights roles
Proven success working within complex editorial or media organizations to embed audience insights into decision‑making
Ability to synthesize complex data points into clear narratives and prescriptive recommendations
Experience collaborating across editorial, product and analytics teams
Familiarity with newsroom dynamics and editorial decision‑making processes
Fluency in analytics platforms (e.g., Adobe Analytics, Chartbeat, Parse.ly, Google Analytics, Looker Studio) and comfort with basic data manipulation and formulas in Excel or Google Sheets
Experience using Google Trends to understand and research audience behavior
Editorial sensibility and strategic perspective with the ability to balance brand mission and audience behavior
Strong communication and storytelling skills, with a track record of communicating strategic insights with editorial leaders
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal‑opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.
If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery’s total compensation package for employees. Pay Range: $77,696.00 - $144,292.00 salary per year. Other rewards may include annual bonuses, short‑ and long‑term incentives, and program‑specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing, Public Relations, and Writing/Editing
Industries Broadcast Media Production and Distribution
Referrals increase your chances of interviewing at CNN by 2x
#J-18808-Ljbffr
Editor, Audience Insights & Strategy, CNN
role at
CNN
We are seeking an
Editor, Audience Insights & Strategy, CNN
to join a team focused on evolving and sharpening our digital product and centering our audience in our journalism. This person will play a key role in advancing our audience‑first approach by turning data into actionable insights, shaping our editorial and content strategies, and contributing to workflows and products that scale the visibility, impact and accessibility of insights across the organization. This team works in deep partnership with CNN's data and audience teams to ensure that our audience insights are robust, accurate and flow into every part of the business – from newsroom decisions to long‑term product and platform strategies.
Key responsibilities
Analyze performance data across CNN’s digital platforms (site, app, social, video, audio) to uncover trends, insights and anomalies
Develop clear, actionable insights and prescriptive recommendations to grow CNN’s audience through editorial strategies
Present findings to internal stakeholders through written reports and visually compelling presentations
Contribute to the development of scalable workflows and repeatable processes for insights generation and delivery
Support the development of playbooks for repeatable coverage strategies
Measure and communicate the impact of insights‑driven initiatives, editorial decisions and newsroom experiments
Work with newsroom staff to understand audience insights, tools and strategies
Serve as a voice of our insights in editorial conversations, advocating for user needs and behaviors
Collaborate with partners in audience, product, analytics and editorial to bring audience‑first thinking and data‑backed insights into our content, product and platform strategies
Your Qualifications & Experiences
3‑5+ years of experience in digital media, audience development, content strategy, or audience insights roles
Proven success working within complex editorial or media organizations to embed audience insights into decision‑making
Ability to synthesize complex data points into clear narratives and prescriptive recommendations
Experience collaborating across editorial, product and analytics teams
Familiarity with newsroom dynamics and editorial decision‑making processes
Fluency in analytics platforms (e.g., Adobe Analytics, Chartbeat, Parse.ly, Google Analytics, Looker Studio) and comfort with basic data manipulation and formulas in Excel or Google Sheets
Experience using Google Trends to understand and research audience behavior
Editorial sensibility and strategic perspective with the ability to balance brand mission and audience behavior
Strong communication and storytelling skills, with a track record of communicating strategic insights with editorial leaders
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal‑opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.
If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery’s total compensation package for employees. Pay Range: $77,696.00 - $144,292.00 salary per year. Other rewards may include annual bonuses, short‑ and long‑term incentives, and program‑specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing, Public Relations, and Writing/Editing
Industries Broadcast Media Production and Distribution
Referrals increase your chances of interviewing at CNN by 2x
#J-18808-Ljbffr