Warner Bros. Discovery
Senior Editor, Audience Insights & Strategy, CNN
Warner Bros. Discovery, Washington, District of Columbia, us, 20022
Senior Editor, Audience Insights & Strategy, CNN
Join Warner Bros. Discovery to apply for the
Senior Editor, Audience Insights & Strategy, CNN
We are seeking a Senior Editor, Audience Insights & Strategy, CNN to join a team focused on evolving and sharpening our digital product and centering our audience in our journalism. This person will play a key role in advancing our audience-first approach by turning data into actionable insights, shaping our editorial and content strategies, and developing workflows and products that scale the visibility, impact, and accessibility of insights in the organization. The team will work in deep partnership with CNN's data and audience teams to ensure that our audience insights are robust, accurate, and flow into every part of the business—from newsroom decisions to long‑term product and platform strategies.
This is a role for a strategic thinker and skilled communicator who thrives at the intersection of audience‑centered editorial judgment, data fluency, and cross‑functional collaboration.
Key responsibilities
Analyze performance data across CNN’s digital platforms (site, app, social, video, audio) to uncover trends, insights, and anomalies.
Develop clear, actionable insights and prescriptive recommendations to grow CNN’s audience through editorial strategies.
Present findings to internal stakeholders through written reports and visually compelling presentations.
Develop scalable workflows and repeatable processes for insights generation and delivery.
Pitch, assign, and edit content analyses that align with CNN’s strategic priorities.
Support the development of playbooks for repeatable coverage strategies.
Work with newsroom staff to understand audience insights, tools, and strategies.
Serve as a voice of our insights in editorial conversations, advocating for user needs and behaviors.
Proactively identify and support areas of opportunity for audience growth and experimentation.
Measure and communicate the impact of insights‑driven initiatives, editorial decisions, and newsroom experiments.
Collaborate with partners in audience, product, analytics and editorial to bring audience‑first thinking and data‑backed insights into our content, product and platform strategies.
Your qualifications & experience
5–7+ years of experience in digital media, audience development, content strategy, or audience insights roles.
Proven success working within complex editorial or media organizations to embed audience insights into decision‑making.
Ability to synthesize complex data points into clear narratives and prescriptive recommendations.
Experience collaborating across editorial, product, and analytics teams.
Familiarity with newsroom dynamics and editorial decision‑making processes.
Fluency in analytics platforms (e.g., Adobe Analytics, Chartbeat, Parse.ly, Google Analytics, Looker Studio) and comfort with basic data manipulation and formulas in Excel or Google Sheets.
Experience using Google Trends to understand and research audience behavior.
Editorial sensibility and strategic perspective with the ability to balance brand mission and audience behavior.
Strong communication and storytelling skills, with a track record of communicating strategic insights with editorial leaders.
Salary & benefits Pay Range: $91,000.00 – $169,000.00 per year. Other rewards may include annual bonuses, short‑ and long‑term incentives, and program‑specific awards. Warner Bros. Discovery provides a variety of benefits, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays, sick time, and vacation.
Seniority level Director
Employment type Full‑time
Job function Marketing, Public Relations, and Writing/Editing
Industries Entertainment Providers
Equal Employment Opportunity Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds, and experiences. We are an equal opportunity employer. We consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, genetic information, marital status, citizenship status, military status, protected veteran status, or any other category protected by law.
Accessibility If you are a qualified candidate with a disability and you require adjustments or accommodations during the application or recruitment process, please visit our accessibility page for instructions to submit your request.
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Senior Editor, Audience Insights & Strategy, CNN
We are seeking a Senior Editor, Audience Insights & Strategy, CNN to join a team focused on evolving and sharpening our digital product and centering our audience in our journalism. This person will play a key role in advancing our audience-first approach by turning data into actionable insights, shaping our editorial and content strategies, and developing workflows and products that scale the visibility, impact, and accessibility of insights in the organization. The team will work in deep partnership with CNN's data and audience teams to ensure that our audience insights are robust, accurate, and flow into every part of the business—from newsroom decisions to long‑term product and platform strategies.
This is a role for a strategic thinker and skilled communicator who thrives at the intersection of audience‑centered editorial judgment, data fluency, and cross‑functional collaboration.
Key responsibilities
Analyze performance data across CNN’s digital platforms (site, app, social, video, audio) to uncover trends, insights, and anomalies.
Develop clear, actionable insights and prescriptive recommendations to grow CNN’s audience through editorial strategies.
Present findings to internal stakeholders through written reports and visually compelling presentations.
Develop scalable workflows and repeatable processes for insights generation and delivery.
Pitch, assign, and edit content analyses that align with CNN’s strategic priorities.
Support the development of playbooks for repeatable coverage strategies.
Work with newsroom staff to understand audience insights, tools, and strategies.
Serve as a voice of our insights in editorial conversations, advocating for user needs and behaviors.
Proactively identify and support areas of opportunity for audience growth and experimentation.
Measure and communicate the impact of insights‑driven initiatives, editorial decisions, and newsroom experiments.
Collaborate with partners in audience, product, analytics and editorial to bring audience‑first thinking and data‑backed insights into our content, product and platform strategies.
Your qualifications & experience
5–7+ years of experience in digital media, audience development, content strategy, or audience insights roles.
Proven success working within complex editorial or media organizations to embed audience insights into decision‑making.
Ability to synthesize complex data points into clear narratives and prescriptive recommendations.
Experience collaborating across editorial, product, and analytics teams.
Familiarity with newsroom dynamics and editorial decision‑making processes.
Fluency in analytics platforms (e.g., Adobe Analytics, Chartbeat, Parse.ly, Google Analytics, Looker Studio) and comfort with basic data manipulation and formulas in Excel or Google Sheets.
Experience using Google Trends to understand and research audience behavior.
Editorial sensibility and strategic perspective with the ability to balance brand mission and audience behavior.
Strong communication and storytelling skills, with a track record of communicating strategic insights with editorial leaders.
Salary & benefits Pay Range: $91,000.00 – $169,000.00 per year. Other rewards may include annual bonuses, short‑ and long‑term incentives, and program‑specific awards. Warner Bros. Discovery provides a variety of benefits, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays, sick time, and vacation.
Seniority level Director
Employment type Full‑time
Job function Marketing, Public Relations, and Writing/Editing
Industries Entertainment Providers
Equal Employment Opportunity Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds, and experiences. We are an equal opportunity employer. We consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, genetic information, marital status, citizenship status, military status, protected veteran status, or any other category protected by law.
Accessibility If you are a qualified candidate with a disability and you require adjustments or accommodations during the application or recruitment process, please visit our accessibility page for instructions to submit your request.
#J-18808-Ljbffr