Director of Growth and Creative Strategy Job at perfectwhitetee in Los Angeles

Director of Brand Strategy Role Overview The Director of Brand Strategy combines data and creativity to define, elevate, and grow the perfectwhitetee brand across all channels: wholesale, e-commerce, retail, and social. This role ensures that every campaign, product story, and brand touchpoint not only looks beautiful but performs, driving sales, engagement, and long-term loyalty. In other words, we’re hiring someone slightly conflicted. A numbers person with a creative slant. The kind of mind that color-codes a pivot table and scribbles illegible and outrageous ideas on post-its. Fast‑paced thinkers with a unafraid of running with scissors are welcome on our team. If you need to be in the left lane at all times to feel alive, you’ll fit right in. This is a HYBRID position. No consultants. Please do not apply if you are not willing to be in LA office 2-3 times per week. Key Responsibilities 1. Brand Identity Strategy Define and evolve brand positioning, voice, and visual identity across all consumer touchpoints. Ensure alignment between product design, merchandising, creative, and marketing to deliver a cohesive brand experience. Monitor consumer insights, cultural shifts, and competitive trends to keep the brand relevant and differentiated. 2. Data-Driven Creative Direction Analyze performance metrics (CTR, ROAS, conversions, open rates, engagement) and translate insights into actionable creative direction. Develop campaign concepts rooted in both data and brand values, ensuring storytelling that converts. Partner with creative, performance, and agency teams to brief, direct, and optimize content across Meta, TikTok, email, catalogue, and retail. 3. Campaign Content Development Lead the seasonal marketing calendar—linking product drops, storytelling, and performance goals. Oversee brand campaigns, influencer and ambassador partnerships, and content creation to ensure consistency and resonance. Assist the creative team in facilitating production of content needs including video, photoshoots, and other brand assets. Guide messaging hierarchy and “big idea” development for campaigns, ensuring cohesion across ads, email, social, packaging, and retail. 4. Test, Learn, Refine Partner with performance marketing lead to test creative hypotheses and iterate based on data. Continuously refine creative strategy and brand storytelling to maximize effectiveness and ROI. 5. Leadership Collaboration Collaborate cross-functionally with marketing, creative, performance, and merchandising teams. Skills Needed Creative thinking business strategy Strong knowledge of branding, consumer psychology, and media platforms Ability to brief and direct creative teams Comfort with analytics to evaluate campaign performance Command of Asana, Canva, Microsoft Suite a must. #J-18808-Ljbffr