Media Strategy Manager Sr Job at SalaryGuide in Minneapolis

Responsibilities Creating and executing comprehensive, integrated paid media strategies supporting brand awareness, demand generation, and lead conversion across traditional (TV, radio, print, OOH) and digital channels (SEM, SEO, paid social, display, video). Align media plans with overall business objectives, supporting both national and local markets through scalable frameworks for dealer networks, field marketing, and brand teams. Balance short-term lead targets with long-term brand and market development to ensure sustained growth. Lead the performance marketing function, employing a rigorous test-and-learn approach to continually optimize campaigns for maximum ROI and high-quality leads. Develop forecasting models and leverage real-time data to monitor performance, making strategic adjustments to maximize results. Collaborate with analytics teams to track KPIs, interpret complex data, and generate actionable insights to refine targeting, messaging, and media spend. Own media measurement and attribution strategy, including setting channel KPIs, media mix modeling, and performance analytics. Translate insights into strategic recommendations shared with senior leadership to justify investments and guide future planning. Requirements Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degrees or certifications in marketing, advertising, or analytics are a plus. 8+ years of experience in integrated media strategy, performance marketing, and cross-channel media execution. Proven success managing large-scale media budgets. Success leading both brand-building and performance campaigns across traditional (TV, radio, print, OOH) and digital (SEM, SEO, paid social, display, video) Deep expertise in full-funnel media planning, balancing short-term lead generation with long-term brand growth. Advanced knowledge of media mix modeling, attribution, analytics platforms, forecasting tools, and emerging technologies, including AI-driven targeting. Proven ability to lead and develop high-performing teams and external partners, consistently achieving or exceeding KPIs. Strong project management skills—overseeing multiple campaigns, meeting deadlines, and evolving strategies based on performance data. Excellent communication, storytelling, and collaboration skills, with the ability to clearly present media strategies and insights to senior leadership and cross-functional teams. #J-18808-Ljbffr