Hawkeye Search Group is hiring: Brand Marketing Media Planner in New York

Brand Marketing Media Planner Our client is seeking a Brand Marketing Media Planner with a strong background in advertising, media measurement, and strategic planning to lead their brand awareness efforts across traditional (TV, OOH) and digital (YouTube, Display, Programmatic) media. This role will play a pivotal role in upper-funnel media strategy, ensuring the right tactics and measurement frameworks are in place to drive both brand growth and performance marketing impact. This role requires a data-driven mindset to measure financial outcomes, optimize media investments, and connect brand-building initiatives to tangible business results. Responsibilities Media Strategy & Execution: Develop and manage brand awareness campaigns across TV, OOH, YouTube, Display, and other key channels. Work with media agencies and internal teams to ensure alignment with brand goals. Performance Measurement & Financial Impact: Analyze media effectiveness using brand lift studies, MMM (Marketing Mix Modeling), and other methodologies to quantify ROI and brand equity growth. Strategic Brand & Performance Balance: Act as a catalyst for balancing brand growth with performance marketing efforts, ensuring media investments align with both short- and long-term business objectives. Cross-Functional Collaboration: Partner with finance, e-commerce, and sales teams to connect media performance to financial outcomes and optimize investment strategies. Audience Insights & Market Trends: Use data to understand consumer behavior, identify new opportunities, and refine targeting strategies. Budget Management: Oversee media budgets, ensuring spend is allocated efficiently to maximize reach and financial returns. Agency & Partner Management: Work closely with external media agencies and platforms to ensure effective planning, execution, and reporting. Qualifications 5+ years of experience in brand marketing, media planning, or advertising, preferably within beauty, CPG, or a related industry. Strong understanding of upper-funnel media strategy, including traditional media (TV, OOH) and digital channels (YouTube, Display, Programmatic). Proven track record of measuring brand awareness impact on business performance, using tools like brand lift studies, MMM, attribution modeling, and financial reporting. Ability to connect brand-building efforts to financial performance, using data-driven insights to inform investment decisions. Experience managing media budgets and working with agencies. Strong communication and collaboration skills to align cross-functional teams. #J-18808-Ljbffr