Senior Paid Media Manager Job at Double Good in Chicago

Join to apply for the Senior Paid Media Manager role at Double Good. Double Good’s mission is to create joy. We create joy with our delectable and award‑winning popcorn. We create joy with our easy‑to‑use fundraising platform that raises a meaningful amount of money for youth sports and activities, empowering kids to pursue their dreams. We create joy through our Kids Foundation, which hosts Double Good Days events across the country to bring all‑ability fun to children with special needs and their families. As featured on the Today Show, Double Good is not just about the product; we have a strong social mission. In recent years, Double Good has seen 40% year‑over‑year growth, and we’re excited about our future! We are looking for a Senior Paid Media Manager to join our growing Marketing team. Location – This role is hybrid out of our downtown Chicago location. About the role The Senior Paid Media Manager will own and scale our paid media programs across digital channels to drive efficient, sustainable customer acquisition and revenue growth. This is a hands‑on, data‑driven, and creative role responsible for managing day‑to‑day campaign execution, testing strategy, and optimization across established and emerging platforms. You’ll manage existing channel performance (e.g., Google Ads, Meta, TikTok), identify new growth opportunities (e.g., Pinterest, Affiliate, Referral), and ensure we maximize efficiency and creative impact across all paid efforts. Scope and Range: High‑impact individual contributor role with broad responsibility for planning, execution, and performance optimization across all paid media channels. You will manage $3‑5M in annual ad spend (and growing), lead creative testing and iteration, collaborate cross‑functionally, and manage specialist agencies as needed. This role is central to scaling our paid growth engine and ensuring every marketing dollar drives measurable results. Responsibilities Own the strategy, execution, and optimization of paid acquisition and direct response campaigns across current and emerging digital channels (e.g., Google Ads, Meta, TikTok, Pinterest, Criteo), with a focus on driving measurable performance and optimized ROAS. Manage budgets and pacing to maximize efficiency and ROAS, continuously refining targeting, bidding, and channel mix. Develop and execute testing frameworks for audiences, creative, and placements to drive performance improvements. Partner with internal and external creative resources to guide the paid creative process—from briefing and testing to regular refreshes and iteration based on performance data. Leverage analytics and marketing technology to improve attribution accuracy, reporting visibility, and forecasting. Explore and evaluate new growth opportunities and tools, including affiliate/referral programs and AI‑driven creative or optimization technologies. Manage relationships with agencies, contractors, and channel partners, ensuring clear goals, accountability, and results. Collaborate cross‑functionally to align acquisition strategy with company goals and the broader customer journey. Communicate performance insights, learnings, and recommendations to marketing and leadership stakeholders to inform ongoing strategy. Experience & Skills we value Deep understanding of paid media strategy and execution across performance and direct‑response channels — including building, deploying, and analyzing acquisition campaigns across platforms such as Google Ads, Bing, Meta, TikTok, and other social or programmatic networks. Proven ability to scale campaigns efficiently while balancing growth and profitability. Strong analytical mindset — comfortable building or directing basic dashboards, interpreting data, and making informed optimizations. Experience driving and interpreting creative testing at scale. Hands‑on keyboard experience managing campaigns and budgets directly. Familiarity with retargeting and dynamic ad platforms (e.g., Criteo, DV360, Amazon Ads, or similar). Comfort leveraging AI and automation tools for creative testing, performance forecasting, and optimization (e.g., Midjourney, ChatGPT, OpusClip, Motion, or platform‑native AI tools). Excellent collaboration and communication skills; able to partner across creative, finance, and leadership functions. Highly organized, proactive, and capable of thriving in a fast‑moving, test‑and‑learn environment. Bachelor’s degree required. Work Experience 5–7+ years in paid media and/or performance marketing roles. Demonstrated success managing six‑figure monthly ad budgets across multiple platforms. Experience building, testing, scaling, and optimizing paid programs with clear ROAS or CPA targets. Familiarity with attribution and analytics tools (e.g., Google Ads, GA4, Looker). Experience collaborating with or managing creative and media partners. Nice to have and/or you’ll learn Background in consumer tech, eCommerce, or growth‑stage startups preferred. Equal Pay Disclosure(s) We’re on a mission to create more joy in people’s lives, and that includes our internal employees. We create a place people love to be a part of, where people can discover and practice their unique skill sets, a place where they can contribute and do their best work. We do this by offering our employees a competitive compensation & benefits plan. Base Pay range for this position: $90,000 – $130,000 annually Target Annual Bonus: 15% of base salary The final discretionary compensation that will be offered for this role depends on a variety of factors, including job‑related knowledge, skills, experience, and market location. Work Authorization Requirement This position requires current authorization to work in the United States. We do not provide visa sponsorship, including support for F‑1 Optional Practical Training (OPT), STEM OPT extensions, or other temporary work authorization programs. Benefits Double Good offers competitive benefits including medical, dental and vision coverage with plans that can fit each teammate’s needs. We offer immediate vesting in our 401k plan, paid time off, company‑paid leaves and other perks including a Popcorn Allowance (yup, free popcorn!). Visit the Careers page on our website for more information at https://www.doublegood.com/careers. EEO Statement Double Good is an Equal Opportunity and Affiantive Action employer, working in compliance with both federal and state laws. We are committed to the concept of Equal Employment opportunity. Qualified candidates will be considered for employment regardless of race, color, religion, age, sex, national origin, marital status, medical condition, or disability. The EEO is the law and is available here. Right to Work Statement (English and Spanish). #J-18808-Ljbffr In Summary: The Senior Paid Media Manager will own and scale our paid media programs across digital channels to drive efficient, sustainable customer acquisition and revenue growth . This is a hands‑on, data‑driven, and creative role responsible for managing day‑to‑day campaign execution, testing strategy, and optimization across established and emerging platforms . En Español: Join to apply for the Senior Paid Media Manager role at Double Good. La misión de Double Goods es crear alegría. Creamos alegría con nuestra deliciosa y galardonada popcorn.Creamos felicidad con nuestra fácil de usar plataforma de recaudación de fondos que recaude una cantidad significativa de dinero para los deportes y actividades juveniles, permitiendo a los niños perseguir sus sueños. Estamos buscando un gerente de medios pagados senior para unirse a nuestro creciente equipo de marketing. Alcance y rango: rol de contribuyente individual con alto impacto, con amplia responsabilidad por la planificación, ejecución y optimización del rendimiento en todos los canales de medios pagados. Gestionará entre 3 a 5 millones de dólares en gastos anuales de publicidad (y crecerá), liderará pruebas e iteración creativas, colaborará interfuncionalmente y administrará agencias especializadas según sea necesario. Este papel es fundamental para escalar nuestro motor de crecimiento remunerado y garantizar que cada dólar de marketing impulse resultados medibles. Responsabilidades Propiciarán la estrategia, la ejecución y la optimización de las campañas de adquisición paga y respuesta directa a través de canales digitales actuales y emergentes (por ejemplo, Google Ads, Meta Ads, TikTok, Pinterest, Criteo). Gestionar las relaciones con agencias, contratistas y socios de canal, asegurando objetivos claros, responsabilidad y resultados. Colaborar interfuncionalmente para alinear la estrategia de adquisición con los objetivos de la empresa y el viaje del cliente más amplio. Comunicar conocimientos sobre el rendimiento, aprendizajes y recomendaciones a las partes interesadas en marketing y liderazgo para informar acerca de una estrategia continua. Experiencia & Habilidades Valoramos un profundo entendimiento de la estrategias de medios pagados y su ejecución a través del desempeño y canales de respuesta directa incluyendo la construcción, implementación y análisis de campañas de compra a través de plataformas como Google Ads, Bing, Meta, TikTok y otras redes sociales o programáticas. Aprovechar comprobada capacidad para escalar eficientemente al tiempo que equilibra rentabilidad y creatividad. Testes analíticos fuertes: construir tableros de control o dirigir datos e optimizaciones informativas. Experiencia laboral 57+ años en roles de marketing de medios y/o rendimiento pagados. Ha demostrado éxito administrando presupuestos publicitarios mensuales de seis cifras a través de múltiples plataformas. Construir, probar, escalar y optimizar programas pagos con objetivos claros ROAS o CPA. Familiarización con las herramientas de atribución y análisis (por ejemplo, Google Ads, GA4, Looker). Experiencia en colaborar o gestionar socios creativos y mediáticos. Tener y / o aprenderá antecedentes en tecnología de consumo, comercio electrónico o crecimiento de nuevas empresas es preferible. Divulgaciones de pago iguales) Nos ofrecemos un salario para crear una posición más competitiva en la vida de las personas y nuestra práctica laboral interna. No ofrecemos patrocinio de visado, incluido el apoyo a la capacitación práctica opcional F-1 (OPT), extensiones STEM OPT u otros programas temporales de autorización de trabajo. Beneficios Double Good ofrece beneficios competitivos incluyendo cobertura médica, dental y visual con planes que pueden adaptarse a las necesidades de cada compañero de equipo. Ofrecemos adjudicación inmediata en nuestro plan 401k, tiempo libre pagado, hojas pagadas por la compañía y otras ventajas como una asignación de popcorn (yup, free popcorn). Visite la página de carreras en nuestra web para obtener más información en https://www.double.com/careers.