Director of Paid Media Job at Doctronic in Los Angeles

Overview Director of Paid Media role at Doctronic. Doctronic is building the most advanced AI-powered healthcare platform in the world, combining an AI doctor with 24/7 real-world telehealth. We’re scaling our paid media engine fast. Base pay range $100,000.00/yr - $200,000.00/yr The Role We’re looking for a hands-on Marketing Director of Paid Media to own and scale our performance marketing portfolio across: SEM (Google, Bing) Paid Social (Meta, TikTok, Reddit, YouTube) Programmatic Display (PulsePoint, Taboola, StackAdapt, etc.) Connected TV (CTV) This role can be a high-touch in-house lead or a specialist agency/contractor who behaves like an internal team member, owning outcomes and integrating tightly with creative, analytics, and product teams. You’ll drive paid media strategy, execution, measurement, and optimization across full-funnel campaigns, with CAC, CTR, and CPA as your north stars. Key Responsibilities Search (SEM) Build, scale, and optimize Google Ads + Bing campaigns across branded, non-brand, local, and long-tail keywords Own account structure, RSA optimization, match type strategy, Quality Score improvements Leverage keyword research, negative keyword mining, and competitive tracking Paid Social Run full-funnel campaigns across Meta, TikTok, Reddit, YouTube Partner with creative lead for motion/static testing, hooks, UGC integration Launch and iterate paid social experiments 2–4x/month with clear KPIs Programmatic & CTV Launch and manage campaigns via PulsePoint, StackAdapt, Taboola, MNTN, or similar Set up retargeting and mid-funnel display journeys Track view-through attribution and optimize cross-channel lift Analytics & Optimization Own CAC, CPA, CTR, ROAS across all platforms Define testing roadmap, weekly reporting cadence, and creative feedback loops Build and interpret Looker Studio dashboards, attribution models, and platform data KPIs for Success Sub-$100 CAC on telehealth evaluations 1.0%+ CTR across top-funnel paid creative 3.0x+ blended ROAS Weekly net-new creative tests in all channels 5–10% weekly budget reallocation driven by performance insights Reduced cost per MQL (if integrating with lead gen campaigns) Qualifications & You’ll Excel If You Have 5–10+ years in performance marketing, either in-house or via a high-touch agency Have run $500K+/mo in ad spend with measurable ROI outcomes Can operate across platforms with minimal hand-holding — but are collaborative and strategic Think in terms of creative testing, message-market fit, and full-funnel architecture Are fluent in Google Ads, Meta Ads, TikTok Ads, and DV360-style DSPs Use tools like Looker Studio, Triple Whale, GA4, Motion, or Northbeam to uncover insights Thrive in test-and-learn environments, managing both efficiency and scale Compensation Compensation Range: $100K - $200K Seniority level Director Employment type Full-time Job function Marketing and Sales Industries Technology, Information and Internet Equal Employment Opportunity statement: Referrals increase your chances of interviewing at Doctronic. Get notified about new Media Director jobs in Los Angeles, CA. #J-18808-Ljbffr In Summary: We're looking for a Marketing Director of Paid Media to own and scale our performance marketing portfolio across: SEM (Google, Bing) Paid Social (Meta, TikTok, Reddit, YouTube) Programmatic Display (PulsePoint, Taboola, StackAdapt, etc.) Connected TV (CTV) This role can be a high-touch in-house lead or a specialist agency/contractor . En Español: Doctronic está construyendo la plataforma de salud basada en IA más avanzada del mundo, combinando un médico AI con telesalud 24/7. Estamos ampliando rápidamente nuestro motor de medios pagados. Rango salarial básico $100,000.00/año - $200,000.00, el papel buscamos a un director de marketing práctico de Media Pagada para poseer y escalar nuestra cartera de mercadotecnia de rendimiento: SEM (Google, Bing) Paid Social (Meta, TikTok, Reddit, YouTube) Display programático (PulsePoint, Taboola, StackAdapt, etc.) Televisión conectada Busca de responsabilidades clave (SEM) Construir, escalar y optimizar campañas Google Ads + Bing a través de palabras claves de marca, no-marcas, locales e iteradas Ejercicios sociales 24x / mes con claros KPI Programmatic & CTV Lanzamiento y gestión de mensajes por medio de PulsePoint, Stack Testing, Taboola, MNTN o similares Retargeting creativo y seguimiento competitivo Se ejecutan Campañas de funnel completo en Meta, TikTok, Reddit, YouTube Partner con liderazgo creativo para pruebas estáticas/estáticas, ganchos, integración UGC Lanzamientos e iteraciones Directora de anuncios operan las experiencias sociales 2 ??4x/mesen Con claros KPIs Programacional y estrategia del tipo de juego, mejorando el puntaje de la calidad Aplicación de búsqueda keyword investigación, minería de palabras clave negativas y monitoreo competitivo Desarrollo social pagado Campañas completas de funcionamiento en todo el mundo Mediante mediados de los canales de visualización creativa y análisis de datos de trabajo Oportunidades generales Teléctorias y evaluaciones de alto nivel de rendimiento de trabajo Las plataformas de desarrollo de negocios, como: Obtenga notificación sobre los nuevos puestos de Director de Medios en Los Ángeles, CA. #J-18808-Ljbffr