Eberlestock
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Creative Director
role at
Eberlestock .
Job Title: Creative Director
Location: Boise, Idaho
Reports To: Director of Marketing
Position Summary Eberlestock is entering the most pivotal chapter in its history. Having built one of the most respected brands in outdoor, hunting, and mission‑inspired gear, with a fierce reputation for quality, performance, and innovation, we are now seeking a visionary creative leader to architect the next era of brand dominance.
This is a transformational leadership role. The Creative Director will not simply manage creative output, they will define the cultural identity, voice, and creative future of Eberlestock. This leader will build and empower a world‑class creative organization, drive storytelling that resonates with High Performers and Adventure Seekers, and elevate the brand into a lifestyle movement with global influence.
As the Creative Director, you will be responsible for the strategic creative vision of the company. You will take full ownership of brand storytelling, content direction, visual identity, creative campaign development, ambassador integration, and the creative operations that power them.
You will lead the creative team across graphic design, photography, videography, content production, copywriting, and digital execution, establishing standards of excellence while building speed, efficiency, and innovation into every process.
This is a role for a builder, cultural architect, and visionary who understands performance‑driven creative and knows how to shape a brand that people don’t just buy from but belong to.
Brand Ownership & Strategic Direction
Define and evolve the Eberlestock brand identity, archetype, tone, and voice across all channels and touchpoints
Build a long‑term creative vision aligned with the company’s 2026 strategic growth objectives
Transform Eberlestock from a product‑first brand into a lifestyle authority representing the High Performer and Adventure Seeker
Lead the creation of brand campaigns, launches, and storytelling frameworks that emotionally connect with core and emerging audiences
Creative Leadership & Team Development
Lead, mentor, and scale a high‑performing creative team across design, content, photo/video, and digital storytelling
Establish a culture of innovation, accountability, and excellence with clear creative standards and rapid execution practices
Implement processes for asset planning, creative reviews, and cross‑functional coordination to support product, marketing, and sales objectives
Coach junior creatives to grow in strategic thinking, not just execution
Content & Campaign Excellence
Direct concept development and production of all major launches, brand films, storytelling initiatives, and ambassador/creator content
Drive creative alignment across product storytelling, web, advertising, email, retail merchandising, events, and social media
Ensure consistent brand expression across every asset, from a million‑impression campaign to a single Instagram story
Elevate creative output to set new standards in the outdoor performance marketplace
Brand Culture & Market Influence
Identify and leverage cultural, social, and aesthetic trends to keep Eberlestock at the forefront of relevance
Build and direct relationships with brand ambassadors, influencers, production partners, and creative agencies
Ensure Eberlestock not only participates in cultural conversations but leads them
Brand Experience, Packaging & Merchandising
Own and elevate all physical brand touchpoints: hang tags, packaging, product inserts, point‑of‑purchase displays, and in‑store signage
Direct trade show booth architecture, environmental design, and experiential storytelling to create an immersive expression of the Eberlestock brand
Lead the visual and merchandising strategy for retail displays and physical fixtures, ensuring premium presentation and high sell‑through velocity
Oversee the creative direction of graphic elements, iconography, typography, and logo systems to maintain consistency and evolve brand identity across every channel
Co‑develop branded apparel, patches, labels, packaging systems, and lifestyle merchandise that serve as cultural extensions of the brand
Sales Enablement & Creative Operations
Collaborate with the Sales team to develop best‑in‑class sales support materials, including product catalogs, dealer programs, line sheets, trade decks, training materials, and in‑store promotional assets
Build a repeatable creative briefing system, ensuring that every campaign, asset, or project begins with clear objectives, audience positioning, messaging strategy, and success metrics
Oversee the development of print collateral, presentation tools, and digital resources used by internal and external sales teams to drive adoption and conversion
Implement operational systems for project flow, creative review cycles, asset tracking, and cross‑functional communication
Ensure creative operations are executed with speed, precision, and excellence without sacrificing brand integrity or storytelling quality
Qualifications
8+ years in brand creative leadership roles; experience in lifestyle, outdoor, performance, sports, tactical, or premium consumer brands strongly preferred
Proven ability to develop and execute brand identity and voice at scale
Demonstrated leadership of in‑house creative teams, driving both vision and operations
Portfolio that demonstrates strong storytelling, brand building, campaign execution, and content innovation
Experience collaborating closely with product development and marketing to bring new products to life through storytelling and positioning
Ability to operate at both high‑level concept and hands‑on direction when needed
Preferred Qualifications
A visionary creative leader who can think like a strategist and operate like an entrepreneur
Equal parts storyteller and operator, capable of building emotional resonance and driving commercial outcomes
Culturally attuned, trend‑aware, and capable of positioning the brand at the center of cultural conversations
A builder who thrives in moments of transformation and sees this as an opportunity to define a legacy
Obsessed with excellence, speed, detail, and originality, without sacrificing process or scalability
Passionate about the outdoors, high performance, and brands that inspire action
Seniority level: Director
Employment type: Full‑time
Job function: Design, Art/Creative, and Information Technology
Industries: Internet Publishing
#J-18808-Ljbffr
Creative Director
role at
Eberlestock .
Job Title: Creative Director
Location: Boise, Idaho
Reports To: Director of Marketing
Position Summary Eberlestock is entering the most pivotal chapter in its history. Having built one of the most respected brands in outdoor, hunting, and mission‑inspired gear, with a fierce reputation for quality, performance, and innovation, we are now seeking a visionary creative leader to architect the next era of brand dominance.
This is a transformational leadership role. The Creative Director will not simply manage creative output, they will define the cultural identity, voice, and creative future of Eberlestock. This leader will build and empower a world‑class creative organization, drive storytelling that resonates with High Performers and Adventure Seekers, and elevate the brand into a lifestyle movement with global influence.
As the Creative Director, you will be responsible for the strategic creative vision of the company. You will take full ownership of brand storytelling, content direction, visual identity, creative campaign development, ambassador integration, and the creative operations that power them.
You will lead the creative team across graphic design, photography, videography, content production, copywriting, and digital execution, establishing standards of excellence while building speed, efficiency, and innovation into every process.
This is a role for a builder, cultural architect, and visionary who understands performance‑driven creative and knows how to shape a brand that people don’t just buy from but belong to.
Brand Ownership & Strategic Direction
Define and evolve the Eberlestock brand identity, archetype, tone, and voice across all channels and touchpoints
Build a long‑term creative vision aligned with the company’s 2026 strategic growth objectives
Transform Eberlestock from a product‑first brand into a lifestyle authority representing the High Performer and Adventure Seeker
Lead the creation of brand campaigns, launches, and storytelling frameworks that emotionally connect with core and emerging audiences
Creative Leadership & Team Development
Lead, mentor, and scale a high‑performing creative team across design, content, photo/video, and digital storytelling
Establish a culture of innovation, accountability, and excellence with clear creative standards and rapid execution practices
Implement processes for asset planning, creative reviews, and cross‑functional coordination to support product, marketing, and sales objectives
Coach junior creatives to grow in strategic thinking, not just execution
Content & Campaign Excellence
Direct concept development and production of all major launches, brand films, storytelling initiatives, and ambassador/creator content
Drive creative alignment across product storytelling, web, advertising, email, retail merchandising, events, and social media
Ensure consistent brand expression across every asset, from a million‑impression campaign to a single Instagram story
Elevate creative output to set new standards in the outdoor performance marketplace
Brand Culture & Market Influence
Identify and leverage cultural, social, and aesthetic trends to keep Eberlestock at the forefront of relevance
Build and direct relationships with brand ambassadors, influencers, production partners, and creative agencies
Ensure Eberlestock not only participates in cultural conversations but leads them
Brand Experience, Packaging & Merchandising
Own and elevate all physical brand touchpoints: hang tags, packaging, product inserts, point‑of‑purchase displays, and in‑store signage
Direct trade show booth architecture, environmental design, and experiential storytelling to create an immersive expression of the Eberlestock brand
Lead the visual and merchandising strategy for retail displays and physical fixtures, ensuring premium presentation and high sell‑through velocity
Oversee the creative direction of graphic elements, iconography, typography, and logo systems to maintain consistency and evolve brand identity across every channel
Co‑develop branded apparel, patches, labels, packaging systems, and lifestyle merchandise that serve as cultural extensions of the brand
Sales Enablement & Creative Operations
Collaborate with the Sales team to develop best‑in‑class sales support materials, including product catalogs, dealer programs, line sheets, trade decks, training materials, and in‑store promotional assets
Build a repeatable creative briefing system, ensuring that every campaign, asset, or project begins with clear objectives, audience positioning, messaging strategy, and success metrics
Oversee the development of print collateral, presentation tools, and digital resources used by internal and external sales teams to drive adoption and conversion
Implement operational systems for project flow, creative review cycles, asset tracking, and cross‑functional communication
Ensure creative operations are executed with speed, precision, and excellence without sacrificing brand integrity or storytelling quality
Qualifications
8+ years in brand creative leadership roles; experience in lifestyle, outdoor, performance, sports, tactical, or premium consumer brands strongly preferred
Proven ability to develop and execute brand identity and voice at scale
Demonstrated leadership of in‑house creative teams, driving both vision and operations
Portfolio that demonstrates strong storytelling, brand building, campaign execution, and content innovation
Experience collaborating closely with product development and marketing to bring new products to life through storytelling and positioning
Ability to operate at both high‑level concept and hands‑on direction when needed
Preferred Qualifications
A visionary creative leader who can think like a strategist and operate like an entrepreneur
Equal parts storyteller and operator, capable of building emotional resonance and driving commercial outcomes
Culturally attuned, trend‑aware, and capable of positioning the brand at the center of cultural conversations
A builder who thrives in moments of transformation and sees this as an opportunity to define a legacy
Obsessed with excellence, speed, detail, and originality, without sacrificing process or scalability
Passionate about the outdoors, high performance, and brands that inspire action
Seniority level: Director
Employment type: Full‑time
Job function: Design, Art/Creative, and Information Technology
Industries: Internet Publishing
#J-18808-Ljbffr