Opendoor
Senior Manager, Partner Lifecycle Marketing
We are looking for a strategic, execution-oriented Senior Manager to own and scale our Partner Lifecycle marketing programs — shaping how we engage, enable, and retain the real estate professionals who drive a meaningful portion of our transaction volume.
Location
Phoenix, AZ; Seattle, WA; Miami, FL. Must be within 50‑mile commuting distance and able to work in office 4 days a week.
What You Will Do
Strategy & Program Ownership
Own the full partner lifecycle journey across email, SMS, and push — from agent sign‑up and onboarding through enablement, activation, reactivation, and retention.
Design and execute multi‑channel programs that educate partners on Opendoor’s value proposition, drive referral behavior, and maximize lifetime partner value.
Build segmentation and personalization strategies based on partner type (agents, brokers, institutional partners), engagement level, transaction history, market dynamics, and predictive signals.
Partner with Sales to define lead scoring, routing logic, and handoff protocols that optimize partner conversion and experience.
AI‑Powered Personalization & Automation
Lead the development and deployment of AI‑powered email personalization — leveraging dynamic content, behavioral triggers, and predictive models to deliver 1:1 relevant messaging at scale.
Build automated workflows and drip campaigns that reduce manual touch points while increasing engagement and conversion.
Collaborate with Marketing Operations and Analytics teams to implement and optimize personalization engines, testing frameworks, and performance dashboards.
Experimentation & Optimization
Establish a rigorous testing roadmap across creative, messaging, timing, segmentation, and channel mix to continuously improve program performance.
Run A/B and multivariate tests on key journeys, messaging frameworks, and AI personalization strategies.
Analyze results, extract insights, and scale learnings across the partner lifecycle program.
Cross‑Functional Partnership
Work closely with Partner Sales leadership to align on priorities, share performance insights, and co‑develop enablement content.
Collaborate with Brand and Creative teams to develop partner‑specific assets and messaging that balance brand consistency with channel‑specific needs.
Partner with Growth Science and Analytics teams on attribution modeling, incrementality measurement, and cohort analysis.
Metrics & Reporting
Define, track, and report on key performance metrics including partner engagement rates, referral conversion, email‑driven transactions, LTV by cohort, and program ROI.
Deliver regular performance readouts and strategic recommendations to VP and executive leadership.
Build dashboards and reporting infrastructure that provide real‑time visibility into partner lifecycle health.
What You Bring
Minimum 5+ years in lifecycle, CRM, or partner marketing (B2B/B2B2C environments) with a proven track record of building and scaling multi‑channel programs that drive measurable business outcomes.
Hands‑on expertise with Braze, Iterable, or similar enterprise marketing automation platforms — you can build complex journeys, segmentation logic, and dynamic content without heavy support.
Strong technical skills (HTML, SQL, audience building, API integrations, analytics platforms) and experience implementing AI‑powered personalization and behavioral automation at scale.
Autonomous operator with test‑and‑learn mentality — identify opportunities, design rigorous experiments, move fast, scale what works, and kill what doesn’t.
Systems thinker and hands‑on executor — equally comfortable building the strategy deck and setting up the campaign in platform.
Excellent stakeholder management and communication skills — influence cross‑functional partners, distill complex programs into executive‑level recommendations, and build productive partnerships with Sales teams.
Bonus Points If You Have
Experience in real estate, proptech, or high‑consideration financial services.
Background in AI/ML applications for marketing (LLMs, predictive modeling, recommendation engines).
Familiarity with partner enablement, sales enablement, or channel marketing.
Compensation
Base pay ranges: Phoenix, AZ — $124,000.00–$155,000.00 annually; Seattle, WA — $155,200.00–$194,000.00 annually; Miami, FL — $124,000.00–$155,000.00 annually. Total compensation package includes paid time off, 12 paid holidays per year, medical/dental/vision insurance, basic life insurance, and 401(k) for eligible employees.
About Us
Opendoor is transforming residential real estate with a digital, end‑to‑end experience that makes buying and selling a home simple and certain.
EEO Statement
We are an equal‑opportunity employer committed to diversity and inclusion. Opendoor values openness and offers reasonable accommodations throughout our recruitment processes for candidates with disabilities, pregnancy, religious beliefs, or other protected reasons. For more information, please see our personnel privacy policies as applicable.
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Location
Phoenix, AZ; Seattle, WA; Miami, FL. Must be within 50‑mile commuting distance and able to work in office 4 days a week.
What You Will Do
Strategy & Program Ownership
Own the full partner lifecycle journey across email, SMS, and push — from agent sign‑up and onboarding through enablement, activation, reactivation, and retention.
Design and execute multi‑channel programs that educate partners on Opendoor’s value proposition, drive referral behavior, and maximize lifetime partner value.
Build segmentation and personalization strategies based on partner type (agents, brokers, institutional partners), engagement level, transaction history, market dynamics, and predictive signals.
Partner with Sales to define lead scoring, routing logic, and handoff protocols that optimize partner conversion and experience.
AI‑Powered Personalization & Automation
Lead the development and deployment of AI‑powered email personalization — leveraging dynamic content, behavioral triggers, and predictive models to deliver 1:1 relevant messaging at scale.
Build automated workflows and drip campaigns that reduce manual touch points while increasing engagement and conversion.
Collaborate with Marketing Operations and Analytics teams to implement and optimize personalization engines, testing frameworks, and performance dashboards.
Experimentation & Optimization
Establish a rigorous testing roadmap across creative, messaging, timing, segmentation, and channel mix to continuously improve program performance.
Run A/B and multivariate tests on key journeys, messaging frameworks, and AI personalization strategies.
Analyze results, extract insights, and scale learnings across the partner lifecycle program.
Cross‑Functional Partnership
Work closely with Partner Sales leadership to align on priorities, share performance insights, and co‑develop enablement content.
Collaborate with Brand and Creative teams to develop partner‑specific assets and messaging that balance brand consistency with channel‑specific needs.
Partner with Growth Science and Analytics teams on attribution modeling, incrementality measurement, and cohort analysis.
Metrics & Reporting
Define, track, and report on key performance metrics including partner engagement rates, referral conversion, email‑driven transactions, LTV by cohort, and program ROI.
Deliver regular performance readouts and strategic recommendations to VP and executive leadership.
Build dashboards and reporting infrastructure that provide real‑time visibility into partner lifecycle health.
What You Bring
Minimum 5+ years in lifecycle, CRM, or partner marketing (B2B/B2B2C environments) with a proven track record of building and scaling multi‑channel programs that drive measurable business outcomes.
Hands‑on expertise with Braze, Iterable, or similar enterprise marketing automation platforms — you can build complex journeys, segmentation logic, and dynamic content without heavy support.
Strong technical skills (HTML, SQL, audience building, API integrations, analytics platforms) and experience implementing AI‑powered personalization and behavioral automation at scale.
Autonomous operator with test‑and‑learn mentality — identify opportunities, design rigorous experiments, move fast, scale what works, and kill what doesn’t.
Systems thinker and hands‑on executor — equally comfortable building the strategy deck and setting up the campaign in platform.
Excellent stakeholder management and communication skills — influence cross‑functional partners, distill complex programs into executive‑level recommendations, and build productive partnerships with Sales teams.
Bonus Points If You Have
Experience in real estate, proptech, or high‑consideration financial services.
Background in AI/ML applications for marketing (LLMs, predictive modeling, recommendation engines).
Familiarity with partner enablement, sales enablement, or channel marketing.
Compensation
Base pay ranges: Phoenix, AZ — $124,000.00–$155,000.00 annually; Seattle, WA — $155,200.00–$194,000.00 annually; Miami, FL — $124,000.00–$155,000.00 annually. Total compensation package includes paid time off, 12 paid holidays per year, medical/dental/vision insurance, basic life insurance, and 401(k) for eligible employees.
About Us
Opendoor is transforming residential real estate with a digital, end‑to‑end experience that makes buying and selling a home simple and certain.
EEO Statement
We are an equal‑opportunity employer committed to diversity and inclusion. Opendoor values openness and offers reasonable accommodations throughout our recruitment processes for candidates with disabilities, pregnancy, religious beliefs, or other protected reasons. For more information, please see our personnel privacy policies as applicable.
#J-18808-Ljbffr