TransUnion
Lifecycle Marketing Manager
at
TransUnion
About TransUnion TransUnion strives to build an environment where associates are in the driver’s seat of their professional development, while having access to help along the way. We encourage everyone to pursue passions and take ownership of their careers. With the support of colleagues and mentors, our associates are given the tools needed to get where they want to go. Regardless of job titles, our associates have the opportunity to learn new things and be a leader every day. Come be a part of our team – you’ll work with great people, pioneering products and cutting‑edge technology.
Role Overview The Lifecycle Marketing Manager will be responsible for all email marketing messaging and strategy, including promotional, transactional, and lifecycle campaigns delivered through email marketing, push notifications, and SMS. This position focuses primarily on the Direct‑to‑Consumer business and will generate revenue through Credit Monitoring subscriptions and third‑party advertising.
Responsibilities
Own acquisition, upsell, offer, and retention targets.
Lead full‑funnel lifecycle marketing across the customer journey—from nurture to retention, upsell, and reactivation—to maximize engagement and long‑term value.
Design and optimize cross‑channel programs across email, SMS, and push, ensuring scalable, automated customer engagement.
Develop segmentation and personalization strategies to drive conversion, engagement, and sustained growth.
Implement rigorous testing frameworks, including A/B and growth experiments, to improve conversion at every stage.
Manage and mentor a team of three, fostering innovation, accountability, and continuous learning; set clear goals, metrics, and scalable processes.
Collaborate with Marketing Channel Managers, Product Marketing, Business Development, and Product to deliver cohesive customer experiences aligned with company objectives.
Qualifications
Bachelor’s degree in marketing, business or related field.
7+ years of experience in CRM, digital customer experience, product‑led growth, eCommerce, and digital strategy.
3+ years people management experience.
Proven ability to design and deliver seamless, intuitive customer journeys that drive measurable business impact.
Skilled communicator with strong cross‑functional influence.
Demonstrated ownership mindset: adept at proactively identifying opportunities and executing end‑to‑end with autonomy.
Experienced in collaborating with Product, Legal, Compliance, and Analytics teams.
Preferred Skills
Background in Freemium models and proficiency with Braze and Superset.
Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law, including the Los Angeles County Fair Chance Ordinance for Employers, the San Francisco Fair Chance Ordinance, Fair Chance Initiative for Hiring Ordinance, and the California Fair Chance Act.
Adherence to company policies, sound judgment and trustworthiness, working safely, communicating respectfully, and safeguarding business operations, confidential and proprietary information, and the company’s reputation are also essential expectations of this position.
This is a hybrid position and involves regular performance of job responsibilities virtually as well as in‑person at an assigned TU office location for a minimum of two days a week.
Benefits TransUnion provides flexible benefits including flexible time off for exempt associates, paid time off for non‑exempt associates, up to 12 paid holidays per year, health benefits (including medical, dental, and vision plan options and health spending accounts), mental health support, disability benefits, up to 12 weeks of paid parental leave, adoption assistance, fertility planning coverage, legal benefits, long‑term care insurance, commuter benefits, tuition reimbursement, charity gift matching, employee stock purchase plan, 401(k) retirement savings with employer match, and access to TransUnion’s Employee Resource Groups. Spousal, domestic partner, and other eligible dependent coverage is available on select health and welfare plans.
Pay Scale Information The U.S. base salary range for this position is $90,000.00 – $135,000.00 annually. The salary range reflects a reasonable estimate of the range of compensation for this job. Actual compensation is based on careful consideration of additional factors such as education, training, work experience, job‑related skill set, location, and industry knowledge, as well as the scope and responsibilities of the position and market considerations. Regular, full‑time non‑sales positions may be eligible to participate in TransUnion’s annual bonus plan. Certain positions may also be eligible for long‑term incentives and other payments based on applicable company guidance and plan documents.
Internal Job Title Manager I, CRM Marketing
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at
TransUnion
About TransUnion TransUnion strives to build an environment where associates are in the driver’s seat of their professional development, while having access to help along the way. We encourage everyone to pursue passions and take ownership of their careers. With the support of colleagues and mentors, our associates are given the tools needed to get where they want to go. Regardless of job titles, our associates have the opportunity to learn new things and be a leader every day. Come be a part of our team – you’ll work with great people, pioneering products and cutting‑edge technology.
Role Overview The Lifecycle Marketing Manager will be responsible for all email marketing messaging and strategy, including promotional, transactional, and lifecycle campaigns delivered through email marketing, push notifications, and SMS. This position focuses primarily on the Direct‑to‑Consumer business and will generate revenue through Credit Monitoring subscriptions and third‑party advertising.
Responsibilities
Own acquisition, upsell, offer, and retention targets.
Lead full‑funnel lifecycle marketing across the customer journey—from nurture to retention, upsell, and reactivation—to maximize engagement and long‑term value.
Design and optimize cross‑channel programs across email, SMS, and push, ensuring scalable, automated customer engagement.
Develop segmentation and personalization strategies to drive conversion, engagement, and sustained growth.
Implement rigorous testing frameworks, including A/B and growth experiments, to improve conversion at every stage.
Manage and mentor a team of three, fostering innovation, accountability, and continuous learning; set clear goals, metrics, and scalable processes.
Collaborate with Marketing Channel Managers, Product Marketing, Business Development, and Product to deliver cohesive customer experiences aligned with company objectives.
Qualifications
Bachelor’s degree in marketing, business or related field.
7+ years of experience in CRM, digital customer experience, product‑led growth, eCommerce, and digital strategy.
3+ years people management experience.
Proven ability to design and deliver seamless, intuitive customer journeys that drive measurable business impact.
Skilled communicator with strong cross‑functional influence.
Demonstrated ownership mindset: adept at proactively identifying opportunities and executing end‑to‑end with autonomy.
Experienced in collaborating with Product, Legal, Compliance, and Analytics teams.
Preferred Skills
Background in Freemium models and proficiency with Braze and Superset.
Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law, including the Los Angeles County Fair Chance Ordinance for Employers, the San Francisco Fair Chance Ordinance, Fair Chance Initiative for Hiring Ordinance, and the California Fair Chance Act.
Adherence to company policies, sound judgment and trustworthiness, working safely, communicating respectfully, and safeguarding business operations, confidential and proprietary information, and the company’s reputation are also essential expectations of this position.
This is a hybrid position and involves regular performance of job responsibilities virtually as well as in‑person at an assigned TU office location for a minimum of two days a week.
Benefits TransUnion provides flexible benefits including flexible time off for exempt associates, paid time off for non‑exempt associates, up to 12 paid holidays per year, health benefits (including medical, dental, and vision plan options and health spending accounts), mental health support, disability benefits, up to 12 weeks of paid parental leave, adoption assistance, fertility planning coverage, legal benefits, long‑term care insurance, commuter benefits, tuition reimbursement, charity gift matching, employee stock purchase plan, 401(k) retirement savings with employer match, and access to TransUnion’s Employee Resource Groups. Spousal, domestic partner, and other eligible dependent coverage is available on select health and welfare plans.
Pay Scale Information The U.S. base salary range for this position is $90,000.00 – $135,000.00 annually. The salary range reflects a reasonable estimate of the range of compensation for this job. Actual compensation is based on careful consideration of additional factors such as education, training, work experience, job‑related skill set, location, and industry knowledge, as well as the scope and responsibilities of the position and market considerations. Regular, full‑time non‑sales positions may be eligible to participate in TransUnion’s annual bonus plan. Certain positions may also be eligible for long‑term incentives and other payments based on applicable company guidance and plan documents.
Internal Job Title Manager I, CRM Marketing
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