TransUnion LLC
Marketing Manager, Marketing Solutions
TransUnion LLC, Chicago, Illinois, United States, 60290
What We’ll Bring
At TransUnion, we have a welcoming and energetic environment that encourages collaboration and innovation. We are consistently exploring new technologies and tools to stay agile. This environment gives our people the opportunity to hone current skills, build new capabilities, and discover their genius.
What You’ll Bring
Experience:
8+ years of demonstrated success in integrated marketing, with emphasis on events and owned channels. Preference for data/tech solutions in a B2B or agency environment.
Strategy:
Ability to develop marketing plans, experiences and activations aligned to marketing strategies, business objectives and growth goals.
Analytical Skills:
Ability to analyze marketing performance data to inform future optimization and decisions.
Program Management:
Ability to manage multiple campaigns and events concurrently, meet deadlines and prioritize details.
Communication:
Excellent communication and relationship building skills with the ability to clearly convey marketing goals, messaging, and plans to internal teams and external partners.
Collaboration:
Ability to influence and collaborate across all levels of the organization proactively, work independently, and excel in group settings.
Problem‑Solving:
Ability to think critically, identify opportunities, and solve challenges effectively.
Education:
Bachelor's degree in marketing, communications or equivalent.
Impact You’ll Make The Marketing Manager develops and executes marketing plans specific to events, speaking engagements, and owned channels to support strategic marketing initiatives that drive awareness, engagement, and demand generation. This role works closely with the B2B Marketing team supporting TransUnion’s Marketing Solutions and requires a deep understanding of the B2B buyer journey, strong analytical skills, and cross‑functional influence.
Understand and translate the marketing strategy into actionable, documented go‑to‑market approaches and integrated event campaigns in partnership with the Marketing Strategist.
Gather requirements and lead the development of comprehensive marketing briefs—defining scope, KPIs, target audiences, and tactics—while adapting plans to reflect evolving market dynamics and strategic priorities.
Ensure overall event success from start to finish, including leading cross‑functional event kickoffs and weekly status meetings.
Communicate with stakeholders and decision makers to gain alignment, secure approvals, and ensure transparency.
Drive collaboration across event managers, creative teams, partners, channel teams, marketing analytics, and campaign program managers to ensure seamless execution and delivery.
Review campaign deliverables, outputs and timing to confirm alignment with strategic intent, brand standards and business objectives.
Manage paid and earned speaking engagements: identify content owners and speakers, work with industry partners, and ensure engagements and content are aligned to overall event objectives and messaging.
Proactively partner with sales teams to coordinate field activation efforts to optimize impact and ensure consistent messaging across touchpoints.
Support optimization by gathering feedback, analyzing performance and recommending improvements.
Contribute to the development of marketing business reviews under the guidance of the Marketing Strategist.
Manage marketing budget accruals and updates in coordination with finance, agency partners and channel resources.
Perform other related duties as assigned.
Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law, including the Los Angeles County Fair Chance Ordinance for Employers, the San Francisco Fair Chance Ordinance, Fair Chance Initiative for Hiring Ordinance, and the California Fair Chance Act.
Adherence to company policies, sound judgment and trustworthiness, working safely, communicating respectfully, and safeguarding business operations, confidential and proprietary information, and the company’s reputation are also essential expectations of this position.
This is a hybrid position and involves regular performance of job responsibilities virtually as well as in‑person at an assigned TU office location for a minimum of two days a week.
Benefits TransUnion provides flexible benefits including flexible time off for exempt associates, paid time off for non‑exempt associates, up to 12 paid holidays per year, health benefits (including medical, dental and vision plan options and health spending accounts), mental health support, disability benefits, up to 12 weeks of paid parental leave, adoption assistance, fertility planning coverage, legal benefits, long‑term care insurance, commuter benefits, tuition reimbursement, charity gift matching, employee stock purchase plan, 401(k) retirement savings with employer match, and access to TransUnion's Employee Resource Groups. Spousal, domestic partner and other eligible dependent coverage is available on select health and welfare plans.
Pay Scale Information The U.S. base salary range for this position is $100,100.00 – $150,000.00 annually. Actual compensation is based on additional factors such as education, training, work experience, job‑related skill set, location, industry knowledge, scope and responsibilities of the position and market considerations. Regular, full‑time non‑sales positions may be eligible to participate in TransUnion’s annual bonus plan. Certain positions may also be eligible for long‑term incentives and other payments based on applicable company guidance and plan documents.
TransUnion’s Internal Job Title: Advisor, Marketing Communications
Company: TransUnion LLC
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What You’ll Bring
Experience:
8+ years of demonstrated success in integrated marketing, with emphasis on events and owned channels. Preference for data/tech solutions in a B2B or agency environment.
Strategy:
Ability to develop marketing plans, experiences and activations aligned to marketing strategies, business objectives and growth goals.
Analytical Skills:
Ability to analyze marketing performance data to inform future optimization and decisions.
Program Management:
Ability to manage multiple campaigns and events concurrently, meet deadlines and prioritize details.
Communication:
Excellent communication and relationship building skills with the ability to clearly convey marketing goals, messaging, and plans to internal teams and external partners.
Collaboration:
Ability to influence and collaborate across all levels of the organization proactively, work independently, and excel in group settings.
Problem‑Solving:
Ability to think critically, identify opportunities, and solve challenges effectively.
Education:
Bachelor's degree in marketing, communications or equivalent.
Impact You’ll Make The Marketing Manager develops and executes marketing plans specific to events, speaking engagements, and owned channels to support strategic marketing initiatives that drive awareness, engagement, and demand generation. This role works closely with the B2B Marketing team supporting TransUnion’s Marketing Solutions and requires a deep understanding of the B2B buyer journey, strong analytical skills, and cross‑functional influence.
Understand and translate the marketing strategy into actionable, documented go‑to‑market approaches and integrated event campaigns in partnership with the Marketing Strategist.
Gather requirements and lead the development of comprehensive marketing briefs—defining scope, KPIs, target audiences, and tactics—while adapting plans to reflect evolving market dynamics and strategic priorities.
Ensure overall event success from start to finish, including leading cross‑functional event kickoffs and weekly status meetings.
Communicate with stakeholders and decision makers to gain alignment, secure approvals, and ensure transparency.
Drive collaboration across event managers, creative teams, partners, channel teams, marketing analytics, and campaign program managers to ensure seamless execution and delivery.
Review campaign deliverables, outputs and timing to confirm alignment with strategic intent, brand standards and business objectives.
Manage paid and earned speaking engagements: identify content owners and speakers, work with industry partners, and ensure engagements and content are aligned to overall event objectives and messaging.
Proactively partner with sales teams to coordinate field activation efforts to optimize impact and ensure consistent messaging across touchpoints.
Support optimization by gathering feedback, analyzing performance and recommending improvements.
Contribute to the development of marketing business reviews under the guidance of the Marketing Strategist.
Manage marketing budget accruals and updates in coordination with finance, agency partners and channel resources.
Perform other related duties as assigned.
Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law, including the Los Angeles County Fair Chance Ordinance for Employers, the San Francisco Fair Chance Ordinance, Fair Chance Initiative for Hiring Ordinance, and the California Fair Chance Act.
Adherence to company policies, sound judgment and trustworthiness, working safely, communicating respectfully, and safeguarding business operations, confidential and proprietary information, and the company’s reputation are also essential expectations of this position.
This is a hybrid position and involves regular performance of job responsibilities virtually as well as in‑person at an assigned TU office location for a minimum of two days a week.
Benefits TransUnion provides flexible benefits including flexible time off for exempt associates, paid time off for non‑exempt associates, up to 12 paid holidays per year, health benefits (including medical, dental and vision plan options and health spending accounts), mental health support, disability benefits, up to 12 weeks of paid parental leave, adoption assistance, fertility planning coverage, legal benefits, long‑term care insurance, commuter benefits, tuition reimbursement, charity gift matching, employee stock purchase plan, 401(k) retirement savings with employer match, and access to TransUnion's Employee Resource Groups. Spousal, domestic partner and other eligible dependent coverage is available on select health and welfare plans.
Pay Scale Information The U.S. base salary range for this position is $100,100.00 – $150,000.00 annually. Actual compensation is based on additional factors such as education, training, work experience, job‑related skill set, location, industry knowledge, scope and responsibilities of the position and market considerations. Regular, full‑time non‑sales positions may be eligible to participate in TransUnion’s annual bonus plan. Certain positions may also be eligible for long‑term incentives and other payments based on applicable company guidance and plan documents.
TransUnion’s Internal Job Title: Advisor, Marketing Communications
Company: TransUnion LLC
#J-18808-Ljbffr