Kinsley Power Systems
JCCA’s
mission is to provide the highest quality child welfare and mental health services to New York’s neediest and most vulnerable children and families to ensure that their safety, permanency and well-being leads to a life of stability and promise.
Our programs include foster and residential care, educational assistance and remediation, case management for young people with mental health challenges and services to families to prevent child abuse and maltreatment. JCCA offers safety, stability and lifesaving support to help our clients transform their lives. JCCA programs help more than 17,000 children and families annually.
Position Summary JCCA is seeking a dynamic, enthusiastic
Director of Marketing and Communications
to develop and implement the organization's marketing, communications and public relations strategy. They will lead efforts to increase brand awareness, community engagement and visibility to support continued mission growth. The
Director of Marketing and Communications
will collaborate with the Chief Development and Communications Officer (CDCO) to create and execute comprehensive marketing strategies across digital and traditional channels and curate inspiring narratives that resonate with our stakeholders and supporters.
The ideal candidate is a creative leader with a strong commitment to mission-driven initiatives, and the ability to inspire others while achieving tangible results in marketing and communications efforts.
Responsibilities
Develop and execute a comprehensive marketing, communications, and public relations strategy
in partnership with the CDCO, aligning efforts with JCCA’s mission, vision, and strategic goals.
Lead JCCA’s digital marketing strategy , overseeing website management, social media channels, email newsletters, and all online engagement efforts. Partner with the CDCO to drive a major 18–24 month intranet and website refresh.
Guide the agency’s editorial vision , managing the creation, production, and distribution of all publications and storytelling materials.
Develop compelling, mission-driven content
for digital platforms to elevate JCCA’s visibility, strengthen brand consistency, and deepen engagement with stakeholders.
As part of the
External Affairs
team, collaborate closely with
Development
to support fundraising campaigns, events, and donor engagement through high-impact digital and print collateral.
Work in partnership with
Government Relations
to craft effective advocacy communications and produce materials that advance key legislative and policy priorities.
Enhance internal communications
by designing strategies and channels that keep staff informed, connected, and engaged across the organization.
Serve as the
primary liaison to JCCA’s external public relations firm , coordinating media requests and supporting proactive press outreach.
Collaborate with external partners to
maintain and execute a crisis communications plan , ensuring timely, clear response during sensitive or emergency situations.
Lead, mentor, and develop a small, high-performing communications team , setting clear goals, expectations, and timelines that support professional growth and strong results.
Establish and track
metrics and KPIs
to measure the impact of marketing and communications initiatives; use data insights to refine future strategies.
Partner across departments
to align messaging, coordinate campaigns, and support organization-wide initiatives.
Build strategic partnerships
with organizations, businesses, and influencers to expand JCCA’s reach and amplify its impact.
Qualifications
Bachelor’s degree
in Communications, Public Relations, Journalism, or a related field.
10+ years of experience
in communications or public relations, including
progressive leadership responsibility —ideally within a nonprofit or mission-driven organization.
Knowledge, Skills & Abilities
Proven success in
developing and executing integrated marketing and communications strategies .
Exceptional
written and verbal communication skills , with the ability to craft clear, compelling messages for diverse audiences.
Strong experience in
media relations , including managing press inquiries and building relationships with journalists and influencers.
Proficiency with
digital communications platforms , social media tools, and analytics.
Experience creating
fundraising and advocacy communications
in partnership with development and government relations teams.
Demonstrated ability to work effectively with
culturally and professionally diverse teams .
Technical expertise with
WordPress, Adobe InDesign, Photoshop, Illustrator, Microsoft 365 , and other digital marketing tools.
Excellent
interpersonal and relationship-building skills , with the ability to collaborate across departments and with external partners.
Proven
leadership skills , including managing, mentoring, and developing high-performing teams.
Ability to manage
multiple projects and deadlines , work well under pressure, and adapt in a fast-paced environment.
Experience with
video production and editing
is a plus.
Preferred Qualifications Master's degree in communications, public relations or related field is preferred
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mission is to provide the highest quality child welfare and mental health services to New York’s neediest and most vulnerable children and families to ensure that their safety, permanency and well-being leads to a life of stability and promise.
Our programs include foster and residential care, educational assistance and remediation, case management for young people with mental health challenges and services to families to prevent child abuse and maltreatment. JCCA offers safety, stability and lifesaving support to help our clients transform their lives. JCCA programs help more than 17,000 children and families annually.
Position Summary JCCA is seeking a dynamic, enthusiastic
Director of Marketing and Communications
to develop and implement the organization's marketing, communications and public relations strategy. They will lead efforts to increase brand awareness, community engagement and visibility to support continued mission growth. The
Director of Marketing and Communications
will collaborate with the Chief Development and Communications Officer (CDCO) to create and execute comprehensive marketing strategies across digital and traditional channels and curate inspiring narratives that resonate with our stakeholders and supporters.
The ideal candidate is a creative leader with a strong commitment to mission-driven initiatives, and the ability to inspire others while achieving tangible results in marketing and communications efforts.
Responsibilities
Develop and execute a comprehensive marketing, communications, and public relations strategy
in partnership with the CDCO, aligning efforts with JCCA’s mission, vision, and strategic goals.
Lead JCCA’s digital marketing strategy , overseeing website management, social media channels, email newsletters, and all online engagement efforts. Partner with the CDCO to drive a major 18–24 month intranet and website refresh.
Guide the agency’s editorial vision , managing the creation, production, and distribution of all publications and storytelling materials.
Develop compelling, mission-driven content
for digital platforms to elevate JCCA’s visibility, strengthen brand consistency, and deepen engagement with stakeholders.
As part of the
External Affairs
team, collaborate closely with
Development
to support fundraising campaigns, events, and donor engagement through high-impact digital and print collateral.
Work in partnership with
Government Relations
to craft effective advocacy communications and produce materials that advance key legislative and policy priorities.
Enhance internal communications
by designing strategies and channels that keep staff informed, connected, and engaged across the organization.
Serve as the
primary liaison to JCCA’s external public relations firm , coordinating media requests and supporting proactive press outreach.
Collaborate with external partners to
maintain and execute a crisis communications plan , ensuring timely, clear response during sensitive or emergency situations.
Lead, mentor, and develop a small, high-performing communications team , setting clear goals, expectations, and timelines that support professional growth and strong results.
Establish and track
metrics and KPIs
to measure the impact of marketing and communications initiatives; use data insights to refine future strategies.
Partner across departments
to align messaging, coordinate campaigns, and support organization-wide initiatives.
Build strategic partnerships
with organizations, businesses, and influencers to expand JCCA’s reach and amplify its impact.
Qualifications
Bachelor’s degree
in Communications, Public Relations, Journalism, or a related field.
10+ years of experience
in communications or public relations, including
progressive leadership responsibility —ideally within a nonprofit or mission-driven organization.
Knowledge, Skills & Abilities
Proven success in
developing and executing integrated marketing and communications strategies .
Exceptional
written and verbal communication skills , with the ability to craft clear, compelling messages for diverse audiences.
Strong experience in
media relations , including managing press inquiries and building relationships with journalists and influencers.
Proficiency with
digital communications platforms , social media tools, and analytics.
Experience creating
fundraising and advocacy communications
in partnership with development and government relations teams.
Demonstrated ability to work effectively with
culturally and professionally diverse teams .
Technical expertise with
WordPress, Adobe InDesign, Photoshop, Illustrator, Microsoft 365 , and other digital marketing tools.
Excellent
interpersonal and relationship-building skills , with the ability to collaborate across departments and with external partners.
Proven
leadership skills , including managing, mentoring, and developing high-performing teams.
Ability to manage
multiple projects and deadlines , work well under pressure, and adapt in a fast-paced environment.
Experience with
video production and editing
is a plus.
Preferred Qualifications Master's degree in communications, public relations or related field is preferred
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