PicnicHealth
Sr. Manager, Demand Generation & Marketing Operations
PicnicHealth, San Francisco, California, United States, 94199
Sr. Manager, Demand Generation & Marketing Operations
Join to apply for the Sr. Manager, Demand Generation & Marketing Operations role at PicnicHealth. At PicnicHealth, we're building the future of non-interventional clinical research. Our mission is to make it radically easier, faster, and more affordable to perform clinical trials and get better treatments to patients. We operate with an AI-first approach that unlocks insights from rich, multi-modal data and engages patients through our AI assistant, PicnicAI. PicnicHealth is a trusted partner to 7 of the top 10 pharmaceutical companies, with work spanning 40+ disease areas and supported by peer-reviewed publications, including an FDA submission that incorporates PicnicHealth data. Since 2014, we have raised $100M+ and continue to grow in 2025. We are a diverse team of doctors, patients, data scientists, engineers, and builders. The Opportunity
As Sr. Manager, Demand Generation & Marketing Operations you’ll lead the strategy, roadmap, and execution of our full-funnel demand generation and marketing operations engine for our enterprise life science audience. This role is ideal for someone who can architect scalable programs across digital, lifecycle, and field channels while also executing campaigns, optimizing systems, and partnering with Business Development, Commercial Operations, and Life Science Principals. You will sit at the center of our growth engine, shaping how we attract, nurture, and convert prospects through modern digital tactics, marketing automation, paid media, analytics, and events. This is a highly visible, high-impact role for a marketer who combines strategic vision with operational excellence. We value individuals who are excited by and actively experiment with the power and potential of AI. What You’ll Do
Develop and own the demand generation strategy, roadmap, and integrated campaign plans across paid social, search, digital advertising, email, and website channels. Build and execute upsell, expansion, and account-based marketing (ABM) campaigns aligned to pipeline and revenue goals. Manage digital advertising and third-party media placements, including budget planning, targeting, and optimization. Partner with Engineering to improve website back-end and own technical SEO implementation, driving conversion performance as needed. Lead email marketing strategy, including segmentation, nurture programs, and lifecycle journeys. Marketing Operations
Build and own Salesforce and HubSpot sync management, HubSpot administration, data quality, and process improvements. Build and refine analytics, reporting dashboards, attribution models, and performance insights across channels in HubSpot. Partner with Commercial Operations and Business Development on lead management strategy, scoring, and routing. Manage MarTech procurement, vendor relationships, renewals, and platform optimization (infrastructure includes HubSpot, Webflow, Semrush, Amplitude, Monday.com, among others). Field Marketing & Campaign Support
Lead strategy and execution for conferences, webinars, and event-based campaigns. Oversee conference and event budgets, with ROI reporting. Coordinate with sales teams for field readiness, pre/post-event outreach, and on-site support. Partner with BDRs to develop account outreach frameworks and conference follow-up strategies. What You’ll Bring
7+ years of experience in demand generation, marketing operations, or integrated marketing roles within B2B life science/pharma environments. Hands-on expertise with marketing automation and CRM systems (HubSpot + Salesforce). Strong analytical skills with experience in reporting, dashboards, attribution, and data-driven decision-making. Ability to manage complex projects, cross-functional stakeholders, and multiple concurrent initiatives. Experience owning or directly managing MarTech tools, processes, system administration, and data integrity. Focus on and experimentation with integrating AI into standard practices and workflows. Bachelor’s degree in Marketing, Communications, Business, or a related field. We expect all team members to be amazing in their roles and to move the PicnicHealth mission forward. What is clinical research and why will PicnicHealth win?
Clinical research evaluates the effectiveness of drugs and treatments. PicnicHealth offers technologies that enable faster, cheaper, and more flexible studies, reducing burden on sites and streamlining data access for trials. PicnicAI (trained on 350M+ clinician annotations over 100k+ patient records) structures EMR data for trials. AI health assistant guides participants through study activities and enables most tasks to be done at home. Integrated solution — virtual site, CRO, and software platform — with AI built in from the ground up, initially focusing on non-interventional research. The other perks & benefits you get when you work at PicnicHealth
Competitive salaries and equity for full-time employees. Target Base Salary Range: $130K - $150K Remote-first with travel 2-4 times per year; Bay Area option for hybrid in-office work. Comprehensive benefits including health, dental, vision; wellness stipends; 401k; flexible time off; equipment and internet funds. PicnicHealth is committed to an inclusive work environment free of discrimination and harassment, valuing diversity and belonging.
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Join to apply for the Sr. Manager, Demand Generation & Marketing Operations role at PicnicHealth. At PicnicHealth, we're building the future of non-interventional clinical research. Our mission is to make it radically easier, faster, and more affordable to perform clinical trials and get better treatments to patients. We operate with an AI-first approach that unlocks insights from rich, multi-modal data and engages patients through our AI assistant, PicnicAI. PicnicHealth is a trusted partner to 7 of the top 10 pharmaceutical companies, with work spanning 40+ disease areas and supported by peer-reviewed publications, including an FDA submission that incorporates PicnicHealth data. Since 2014, we have raised $100M+ and continue to grow in 2025. We are a diverse team of doctors, patients, data scientists, engineers, and builders. The Opportunity
As Sr. Manager, Demand Generation & Marketing Operations you’ll lead the strategy, roadmap, and execution of our full-funnel demand generation and marketing operations engine for our enterprise life science audience. This role is ideal for someone who can architect scalable programs across digital, lifecycle, and field channels while also executing campaigns, optimizing systems, and partnering with Business Development, Commercial Operations, and Life Science Principals. You will sit at the center of our growth engine, shaping how we attract, nurture, and convert prospects through modern digital tactics, marketing automation, paid media, analytics, and events. This is a highly visible, high-impact role for a marketer who combines strategic vision with operational excellence. We value individuals who are excited by and actively experiment with the power and potential of AI. What You’ll Do
Develop and own the demand generation strategy, roadmap, and integrated campaign plans across paid social, search, digital advertising, email, and website channels. Build and execute upsell, expansion, and account-based marketing (ABM) campaigns aligned to pipeline and revenue goals. Manage digital advertising and third-party media placements, including budget planning, targeting, and optimization. Partner with Engineering to improve website back-end and own technical SEO implementation, driving conversion performance as needed. Lead email marketing strategy, including segmentation, nurture programs, and lifecycle journeys. Marketing Operations
Build and own Salesforce and HubSpot sync management, HubSpot administration, data quality, and process improvements. Build and refine analytics, reporting dashboards, attribution models, and performance insights across channels in HubSpot. Partner with Commercial Operations and Business Development on lead management strategy, scoring, and routing. Manage MarTech procurement, vendor relationships, renewals, and platform optimization (infrastructure includes HubSpot, Webflow, Semrush, Amplitude, Monday.com, among others). Field Marketing & Campaign Support
Lead strategy and execution for conferences, webinars, and event-based campaigns. Oversee conference and event budgets, with ROI reporting. Coordinate with sales teams for field readiness, pre/post-event outreach, and on-site support. Partner with BDRs to develop account outreach frameworks and conference follow-up strategies. What You’ll Bring
7+ years of experience in demand generation, marketing operations, or integrated marketing roles within B2B life science/pharma environments. Hands-on expertise with marketing automation and CRM systems (HubSpot + Salesforce). Strong analytical skills with experience in reporting, dashboards, attribution, and data-driven decision-making. Ability to manage complex projects, cross-functional stakeholders, and multiple concurrent initiatives. Experience owning or directly managing MarTech tools, processes, system administration, and data integrity. Focus on and experimentation with integrating AI into standard practices and workflows. Bachelor’s degree in Marketing, Communications, Business, or a related field. We expect all team members to be amazing in their roles and to move the PicnicHealth mission forward. What is clinical research and why will PicnicHealth win?
Clinical research evaluates the effectiveness of drugs and treatments. PicnicHealth offers technologies that enable faster, cheaper, and more flexible studies, reducing burden on sites and streamlining data access for trials. PicnicAI (trained on 350M+ clinician annotations over 100k+ patient records) structures EMR data for trials. AI health assistant guides participants through study activities and enables most tasks to be done at home. Integrated solution — virtual site, CRO, and software platform — with AI built in from the ground up, initially focusing on non-interventional research. The other perks & benefits you get when you work at PicnicHealth
Competitive salaries and equity for full-time employees. Target Base Salary Range: $130K - $150K Remote-first with travel 2-4 times per year; Bay Area option for hybrid in-office work. Comprehensive benefits including health, dental, vision; wellness stipends; 401k; flexible time off; equipment and internet funds. PicnicHealth is committed to an inclusive work environment free of discrimination and harassment, valuing diversity and belonging.
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