Senior Technical SEO Manager, AWS Search Marketing

Senior Technical SEO Manager, AWS Search Marketing

Amazon Web Services (AWS) is seeking an experienced, results-driven senior marketing manager specializing in Search Engine Optimization to act as a strategic technical leader responsible for developing and implementing SEO strategies that enhance the experience for all search users engaging with AWS.

Key Responsibilities

• Proactively identify opportunities and translate business strategy into tactical SEO requirements and implementation plans.
• Develop and execute comprehensive SEO strategies aligned with AWS marketing business priorities to drive measurable customer acquisition.
• Monitor evolving algorithms and SEO best practices, contributing to GEO/AEO opportunities.
• Leverage deep expertise in technical SEO concepts including XML sitemaps, structured data, HTML and related technologies.
• Use data and enterprise SEO tools (Google Search Console, seoClarity, ScreamingFrog, Botify, etc.) to provide insights and secure stakeholder buy‑in.
• Audit or facilitate vendor audits for the AWS website and other properties.
• Build and champion a culture of testing by enabling teams to use testing tools owned by the search team.
• Drive data‑driven decision making for on‑site customer experience through test results and analysis.
• Measure and communicate the results of SEO initiatives to stakeholders at all levels.
• Communicate effectively with peers, senior leadership, web teams, engineering, information architecture, product managers, and content teams.
• Drive a culture of SEO best practices that permeates through the organization and operate with autonomy while collaborating across technical and non‑technical stakeholders.

Basic Qualifications

• 6+ years of professional marketing experience (non‑internship).
• Experience using data and metrics to drive improvements.
• Proficiency with Excel or Tableau for data manipulation, macros, charts and pivot tables.
• 5+ years of recent professional SEO experience on large, global sites (100,000+ monthly organic visits).
• Demonstrated experience with enterprise SEO tools such as Google Search Console, Moz, seoClarity, ScreamingFrog, Botify, or similar platforms.
• Experience collaborating with technical and non‑technical stakeholders to implement SEO strategies.
• Track record of taking SEO initiatives from concept to completion with measurable results.

Preferred Qualifications

• Experience creating and executing integrated marketing lead generation campaigns including live/virtual events, webinars, email, lead nurture programs, and CRM/sales insights.
• Experience with Salesforce and Tableau.
• Experience in B2B, digital advertising, and ad‑tech products/services.
• Experience communicating results to senior leadership.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.