Manager, Social Content Creation Job at amika in New York

amika means friend. we’re a fearless, Brooklyn-born, salon-raised haircare brand + a friend to all hair, hairstylists, the planet + you. we’re rooted in clinical results. each product is infused with our intoxicating scent + powered by our superfruit soul, sea buckthorn. known as one of earth’s most omega-rich plant sources, this potent berry nourishes your skin, scalp + strands. we’re a proud pal to the planet + certified B-Corp. from sustainably sourced ingredients + recyclable packaging to our energy-saving production processes, we pledge to reduce our greenhouse gas emissions, waste + energy to reach Net Zero by 2030. having grown up in salons, we know better than anyone how important stylists are—they’re our confidantes + community. Think of us as your at-home hairapist, here to empower self-expression + bring joy to your haircare experience. all hair is welcome™. the job: amika is seeking a dynamic and creative Manager of Social Content & Creation to support the next evolution of our social-first brand storytelling. Reporting into the Director of Content Strategy & Community Engagement, this role combines hands‑on content creation with creative collaboration and emerging platform fluency. You’ll ideate, produce, and visually direct content that drives reach, cultural relevance, and community connection. This role is ideal for a social-native creative with a strong aesthetic eye, someone who lives and breathes platform-first content while also leaning into creative collaboration, shoot execution, and on-set direction to help keep our creative engine running smoothly. salary: $85,000 - $100,000 + bonus location: hybrid (must be based in New York + have the right to work in the US) what you'll do: Social-First Content Creation & Strategy Own concept development, visual approach, and platform-native storytelling across TikTok and Instagram Produce culturally relevant content across Reels, TikTok, Stories, lo-fi videos, product demos, and BTS Act as talent and/or direct talent when needed Write hooks, captions, and creative POV aligned to amika’s brand voice Identify trends, apply insights, and propose new content formats and series Creative Direction & Visual Storytelling Collaborate closely with Creative to translate brand direction into social-native assets Bring strong aesthetic instincts and art‑direction capabilities Develop moodboards, visual concepts, and platform POV Support shoot lighting, framing, and visual guidelines to ensure platform alignment Shoot Production & On-Set Direction Assist with pre-production planning (shot lists, props, talent coordination) Support social capture on set, ensuring content aligns with channel goals Manage content capture workflows for smooth creative handoff Cross-Functional Collaboration Partner with Creative, Brand, Influencer, Professional, Community teams Represent a strong social-creative POV in creative reviews Bring consumer insights and performance learnings into content decisions Performance Optimization & Insights Analyze analytics and help inform social content direction Recommend creative testing and optimization Participate in weekly performance reviews must haves: 4-6 years experience in content creation for a brand, creator platform, agency (beauty preferred) or personal platform. Deep familiarity with TikTok, Instagram, and creator culture. You intuitively understand what works and why. Confident both behind the camera and in front of it; charismatic, creative, and willing to try new formats. A skilled mobile editor with strong visual instincts and an eye for aesthetic details. Organized, proactive, and comfortable managing multiple tasks in a fast-paced environment. A natural collaborator who thrives in a team setting. Based in NY and able to work from the Brooklyn HQ and attend shoots as needed. Collaborative, organized, proactive, and creative problem-solver ready to apply? please click the link below that will bring you to our careers page where you can submit your application + resume (cover letter optional). a member of our team will be in touch soon! #J-18808-Ljbffr In Summary: amika is seeking a dynamic and creative Manager of Social Content & Creation to support the next evolution of our social-first brand storytelling . The role combines hands‑on content creation with creative collaboration and emerging platform fluency . Must be based in New York and able to work from the Brooklyn HQ and attend shoots as needed . En Español: Amika significa amigo. somos una marca de cuidado del cabello sin miedo, nacida en Brooklyn y criada en un salón + amiga de todos los peinadores, estilistas, el planeta + usted. estamos arraigados en resultados clínicos. cada producto está infundido con nuestro olor intoxicante + impulsado por nuestra alma superfrutible, espina d'água. Conocido como una de las fuentes vegetales más ricas en omega de la tierra, esta potente bayra nutre su piel, cuero cabelludo + hebras. Somos orgullosos para el planeta+ certificadas B-Corp. desde ingredientes de origen sostenible + embalajes reciclables a nuestros procesos productivos que ahorren energía, nos comprometemos a reducir nuestros gases de efecto invernadero, desperdicios + energía para alcanzar Netpower 2030. Este papel es ideal para un creativo nativo social con un fuerte ojo estético, alguien que vive y respira contenido de primera plataforma mientras se apoya en la colaboración creativa, ejecución del rodaje y dirección en el set para ayudar a mantener nuestro motor creativo funcionando sin problemas. Salario: $85,000 - $100,000 + ubicación de bonificación: híbrido (debe estar basado en Nueva York + tener derecho a trabajar en los EE.UU.) lo que hará: Social-First Content Creation & Strategy Propio desarrollo de conceptos, enfoque visual y narración nativa de plataformas en TikTok e Instagram Produce contenido culturalmente relevante en Reels, TikTok, Stories, videos lo-fi, demostraciones de productos y BTS Actúa como talento y/o talento directo cuando sea necesario Escriba ganchos, instintos y POV creativos alineados con amikas voz de marca Identifique las tendencias, aplique ideas y nuevos formatos de contenidos y series Dirección Creativa & Storytelling Visual Colaborar propone acercarse con puntos de vista creativos para capturar la dirección de la marca en activos sociales nativos Conceptos estéticos fuertes para captar mentiras creativas y capacidades artísticas Profunda familiaridad con TikTok, Instagram y cultura creadora. Usted entiende intuitivamente lo que funciona y por qué. Confidente tanto detrás de la cámara como delante de ella; carismático, creativo y dispuesto a probar nuevos formatos. Un editor móvil experto con fuertes instintos visuales y un ojo para los detalles estéticos. Organizado, proactivo y cómodo administrando múltiples tareas en un entorno acelerado.