Social Media Manager, Venmo Job at PayPal in Chicago

Job Summary We're seeking a Social Media Manager to help lead social media and influencer marketing at Venmo, with a specific focus on integrated campaigns and college initiatives. This position reports to the Director, Brand & Social, and partners closely with other members of the Venmo team while collaborating daily with Venmo’s social agency. Your role combines execution, content strategy, campaign work, and creative thinking—with deep fluency in Gen Z culture and trends. Platforms like TikTok, Instagram, YouTube, Facebook, LinkedIn and Snapchat are your home base. This position is pivotal in activating Venmo’s footprint within campus culture, student‑athlete engagement, and major collegiate events while driving the broader social media and brand narrative. You’ll help drive our voice, ensure excellence, and build content that drives brand affinity by contributing positively to our audience’s shared culture. Essential Responsibilities Execute marketing campaigns and initiatives to achieve business goals Analyze marketing data to identify trends and opportunities for improvement Develop and implement marketing content and materials Collaborate with cross‑functional teams to ensure alignment with marketing strategies Provide insights and recommendations for optimizing marketing processes Monitor and report on the performance of marketing activities Expected Qualifications 5+ years relevant experience and a Bachelor’s degree OR any equivalent combination of education and experience. Additional Responsibilities & Preferred Qualifications Content Execution & Channel Management. Oversee social strategies specific to campaign and college programs. Collaborate to plan, produce, and publish organic content across all social platforms (with a focus on TikTok, Instagram, YouTube, Snapchat) with high creative standards. Work with internal creative teams and agency partners to ensure assets are on‑brand, on‑brief, and platform‑optimized. Influencer Program Management. Oversee influencer strategies specific to campaign and college programs. Work with agency partners to source, brief, and manage influencers. Assist in concepting influencer campaigns, reviewing deliverables, consolidating feedback from internal teams, and tracking performance. Brand & Culture Insight. Be deeply plugged into Gen Z culture. Monitor emerging trends, memes, and formats. Bring inspiration and POV for what content could push boundaries (but always in ways aligned with Venmo’s brand values and strategy). Maintain consistency of Venmo’s voice across posts/influencer work. Help ensure content doesn’t merely follow culture but contributes to it—adds value, surprises, entertains, educates. Cross‑Functional Integration. Work closely with marketing, product, brand strategy, legal/compliance, customer support, and agency teams. Serve as Venmo’s social media voice in integrated marketing campaigns, partnership programs, sponsorships, etc. Community Management. Support Venmo's online presence beyond owned channels by fostering conversations with our community. Project & Workflow Management. In partnership with PM, Production, and Integrated Marketing, help manage calendars, approvals, feedback loops, agency deliverables. Anticipate bottlenecks, ensure timely execution, ensure quality control. Push Boundaries for Performance. Share ideas and bring opportunities that stop scrolls, capture attention and generate memorable breakthrough moments with Venmo’s audience. Required Skills & Qualifications 5+ years of experience in social media management, including both organic content and influencer work. Proficiency with the major social platforms: TikTok, Instagram, YouTube, Facebook, Snapchat. Deep understanding of what works on each (formats, best practices, creative rhythms). Excellent content creation instincts: copywriting, visual storytelling, video/short‑form formats. Ability to contribute creative ideas, not just execute. Strong project management skills: managing agencies, internal stakeholders, content calendars, multiple campaigns at once. Organized, able to track many moving parts. Analytical mindset: experience with social analytics tools (native platform tools, third‑party dashboards), interpreting data to drive decisions, measuring influencer ROI. Cultural fluency: a strong sense of current Gen Z culture, sub‑cultures, memes, audio trends, influencer trends—plus judgment about when to follow trends vs. when to originate. Excellent communication skills: able to synthesize feedback from cross‑functional teams (creative, legal, compliance, brand), give clear input, and push for quality. Strong understanding of compliance/regulation in marketing for financial services (disclosures, risk, brand guardrails). Preferred Qualifications Ability to manage multiple projects simultaneously in a fast‑paced environment. Leadership capability with strategic thinking and team management aptitude. Agile and adaptable to evolving social trends and cultural moments. Prior work with social agencies (or managing external partner relationships) in an agency or in‑house + agency hybrid setup. Experience creating social content in campaign mode (launches, partnerships, sponsorships). Previous exposure to or understanding of product marketing. Portfolio of impactful/successful content or influencer campaigns, especially those resonating with Gen Z. Subsidiary Venmo Travel Percent 0 Compensation The US national annual pay range for this role is $100,500 to $173,250. PayPal is committed to fair and equitable compensation practices. Actual compensation is based on various factors including but not limited to work location, and relevant skills and experience. The total compensation for this practice may include an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision and other benefits. Benefits We have great benefits including a flexible work environment, employee share options, health and life insurance and more. Commitment to Diversity and Inclusion PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. Belonging at PayPal Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal. Additional Information PayPal does not charge candidates any fees for courses, applications, resume reviews, interviews, background checks or onboarding. Any such request is a red flag and likely part of a scam. To learn more about how to identify and avoid recruitment fraud please visit https://careers.pypl.com/contact-us. For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in‑person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations. Apply Any general requests for consideration of your skills, please join our Talent Community. We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates. Please don’t hesitate to apply. #J-18808-Ljbffr