Head of Marketing Job at Lean Marketing in San Francisco

HEAD OF MARKETING Lean Marketing — Home of The 1-Page Marketing Plan We’re scaling to 8 figures fast and need a Head of Marketing who wants full ownership of the engine behind one of the world’s most influential marketing brands. If you’re obsessed with data, hungry for impact, and thrive in a high-intensity A-player environment, you’ll love building a system here that prints predictable revenue. When you do your job well, we don’t just grow — we demonstrate what world‑class marketing looks like. We practice what we preach, setting the gold standard for how modern businesses attract, convert, and delight their clients. Our sales team feels the lift, our content becomes category‑defining, and our clients experience the full power of the 1-Page Marketing Plan brought to life. What You’ll Own Each Week Set and adjust the weekly marketing strategy using HubSpot dashboards to hit revenue targets and lift lead‑to‑client conversion from 0.5% → 1.5%. Lead the marketing team (videographer, copywriter, VA) via Notion sprints and Slack to hit content, channel, and campaign KPIs inside a cohesive weekly plan. Ship 3–5 high‑quality content assets/week across YouTube, LinkedIn, and Instagram using the Notion content calendar and Loom briefs to grow authority and inbound demand. Build high‑converting funnel pages in HubSpot (opt‑ins, offers, SLO pages, thank‑you flows) with clean tracking and fast iteration. Build and optimise the self‑liquidating funnel weekly using HubSpot pages, paid ads, and GA4 to achieve breakeven‑to‑profitable front‑end CAC. Develop and optimise multi‑channel campaigns (paid ads, email, LinkedIn, JV partners, influencers) to increase qualified call volume by 30–50%. Implement and refine HubSpot + Zapier/Make automations to improve segmentation, accelerate lead routing, and drive measurable lifts in nurture → booking conversion. Run a weekly sync with Sales using Slack, Notion, and CRM dashboards to align on lead quality, improve show‑up rates, and increase close rates. Use weekly HubSpot, Hyros, and GA4 reporting to identify leaks, propose fixes, and drive meaningful improvements in funnel efficiency. Manage the monthly marketing budget using P&L trackers to scale spend responsibly while maintaining or improving ROAS. Collaborate with our elite marketing coaching team to sharpen messaging, refine strategy, and accelerate execution. Maintain our thought‑leadership gold standard through weekly YouTube + email content that increases engagement, subscriber growth, and authority signals. What Good Looks Like (30/60/90) 30 Days Learn brand, voice, manifesto, systems, scoreboards. Audit funnel, content, segmentation, analytics, and KPIs. Establish sprint rhythm; deliver first “fix the leaks” insights. 60 Days Launch multi‑channel campaigns; improve segmentation + nurture. Increase content velocity + quality across YT/LinkedIn. Build core components of the self‑liquidating funnel. 90 Days Increase qualified call volume by 20–30%. Lift nurture → booking conversion.Achieve breakeven or better CAC on the SLO funnel. Fully own the marketing engine with predictable weekly execution. Metrics You Own Lead‑to‑client conversion (goal: 0.5% → 1.5%) Qualified call volume (30–50% increase) CAC (maintain or improve while scaling) Content velocity (3–5/week) Nurture → booking conversion Funnel efficiency (weekly leak fixes) Engagement + subscriber growth Interfaces & Rhythm Sales: Weekly sync + daily Slack alignment Videographer: Weekly briefs + content review Copywriter: Priorities + messaging oversight VA: Support, tracking, implementation follow‑through Leadership: Weekly KPI review + strategic adjustment Marketing Coaching Bench: Ongoing idea sharpening + strategy support Who Thrives Here High‑Intensity Ownership: Acts like the business is theirs. Fixes problems before they land on anyone’s desk. Strategic Operator: Thinks at 10,000 ft, executes at 1,000 ft. Builds vision, then rolls up sleeves. Data‑Obsessed Truth‑Seeker: Chooses evidence over opinions. Moves fast based on what’s real. Elite Communicator: Writes clearly, edits ruthlessly, and brings crisp direction to creatives. A-Player Pace: Fast cycles, high standards, zero excuses. Loves being surrounded by killers. Problem Hunter: Spots issues early, fixes them twice — immediate + root cause. Day‑1 Non‑Negotiables HubSpot Power User: Automations, segmentation, dashboards, workflows, landing pages. Paid Acquisition Competency: Experience running and optimising paid campaigns (YouTube/Meta/LinkedIn or similar) with CAC responsibility. HubSpot Funnel Builder: Can build pages, flows, tracking, and optimisations directly inside HubSpot. Funnel Architecture & CRO: Skilled at diagnosing leaks, improving conversion, and building SLO funnels. Analytics & Attribution Mastery: Fluent in GA4, Hyros, and platform dashboards. Messaging Strategist & Ruthless Editor: Owns voice, direction, clarity, and final quality. Content Leadership: Knows how to steer a creative team to consistent, high‑quality output. Project & Sprint Management: Strong Notion velocity, sprint planning, and team alignment. Technical Fluency: Zapier/Make, tracking setups, workflow logic. This is a rare Head of Marketing role where you get to drive the entire engine of a global marketing brand — not just babysit channels. You’ll shape strategy, lead a high‑performing creative squad, and build a marketing system that becomes the gold standard for how modern businesses grow. If you love ownership, velocity, and the thrill of seeing your decisions move revenue, this is your arena. What you’ll love You get the wheel — full ownership of the engine. A global brand with massive pull and momentum. A stacked team: videographer, copywriter, VA, Webflow dev. A world‑class coaching bench for ideation + strategic firepower. Room to build systems, funnels, and content machines from the inside out. Fast cycles, big wins, and a company that celebrates excellence. Not for you if… You need hand‑holding or slow cycles. You prefer ideas without execution. You get overwhelmed by pace, feedback, or standards. You think “good enough” is a thing. #J-18808-Ljbffr In Summary: Head of Marketing wants full ownership of the engine behind one of the world’s most influential marketing brands . Set and adjust the weekly marketing strategy using HubSpot dashboards to hit revenue targets . Ship 3–5 high‑quality content assets/week across YouTube, LinkedIn, and Instagram using Notion content calendar and Loom briefs to grow authority and inbound demand . En Español: Si estás obsesionado con los datos, hambriento de impacto y prosperas en un entorno A-player de alta intensidad, te encantará construir aquí un sistema que imprima ingresos predecibles. Cuando haces bien tu trabajo, no solo demostramos cómo se ve el marketing de clase mundial. Practicamos lo que predicimos, estableciendo el estándar de oro para la forma en que las empresas modernas atraen, conviertan y deleitan a sus clientes. Desarrollar y optimizar campañas de múltiples canales (anuncios pagados, correo electrónico, LinkedIn, socios JV, influencers) para aumentar el volumen de llamadas calificadas en un 3050%. Implementar y refinar HubSpot + Zapier / Realizar automatizaciones para mejorar la segmentación, acelerar el encaminamiento del lead y impulsar elevaciones medibles en la conversión de reservas. ejecutar una sincronización semanal con las tablas de control de ventas como Slack, Notion y CRM para proponer alineaciones sobre calidad de leads, mejorar las tasas de show-up e incrementar las tarifas. Construir componentes básicos del embudo de autoliquidación. 90 días Aumentar el volumen de llamadas calificadas en 2030%. Capacitar la elevación → conversión de reservas. Lograr un equilibrio o mejor CAC en el embudo SLO. Poseer completamente el motor de marketing con una ejecución semanal predecible. Metricas Usted posee conversión lead-to-client (objetivo: 0.5% → 1.5%) Volumen de llamada cualificado (3050% aumento) CAC (mantener o mejorar mientras se escala) Velocidad del contenido (35/semana) Nutrición → elección de reserva Eficiencia Follos (correcciones semanales de filtraje) Engagamiento + Interfaces de suscriptores y ventas ritmicas: crecimiento semanal Slack+Synchronicity Lovers: Breaks You Own Content Review Writer: Priorities of Early Messaging Editor's Desktop: Continues Monitoring, Soporte a los Líderes, seguimiento de las estrategias de KPI: Desarrollarse rápidamente los problemas que ocurren cada vez más allá de 1000 pies de piezas, así como crear ciertas soluciones para los clientes potenciales. Day‐1 Non-Negotiables HubSpot Power User: Automatizaciones, segmentación, tablas de control, flujos de trabajo, páginas de destino. Competencia de adquisición pagada: Experiencia en ejecutar y optimizar campañas pagadas (YouTube/Meta/LinkedIn o similares) con responsabilidad CAC. Constructor del Funnel de Hubspot: Puede construir páginas, flows, seguimiento y optimizaciones directamente dentro de HubSport. Arquitectura de Funnels & CRO: Calificado para diagnosticar fugas, mejorar la conversión y crear embudo SLO. Análisis y maestría de atribución: Fluido en GA4, Hyros y tablas. Estrategista de mensajería y editor Ruthless: posee voz, dirección, claridad y calidad final. Liderazgo Web Quality: Sabe cómo dirigir un equipo creativo para obtener una línea de producción consistente, alta velocidad y liderazgo. Un banco de entrenamiento de clase mundial para la ideación + poder de fuego estratégico. Espacio para construir sistemas, embudo y máquinas de contenido desde dentro hacia afuera. Ciclos rápidos, grandes victorias y una empresa que celebra excelencia. No es para ti si... Necesitas mantener las manos o ciclos lentos. Prefieres ideas sin ejecución. Te abrumas por el ritmo, retroalimentación o estándares. Piensas que lo suficientemente bueno es algo. #J-18808-Ljbffr