The Walt Disney Company
Digital Marketing Coordinator – Youtube (PH)
The Walt Disney Company, Glendale, California, us, 91222
Digital Marketing Coordinator – Youtube (PH)
The Disney Entertainment segment includes the company’s full portfolio of entertainment media and content businesses globally, including streaming. The Digital Marketing team oversees creative, programming, and operations of Disney Entertainment’s YouTube channels. The Operations, Publishing & Optimization part of the YouTube team is responsible for channel management & operations, performance packaging, publishing, and more. Additionally, this team works closely with YouTube Creative & Project Management teams, as well as TWDC Brand and Franchise, Studios, Consumer Products, Experiences, Governance, Legal, Music, and Finance. The team is responsible for adhering to TWDC and YouTube policies. This role is a project hire with an end date of 11/2026. Job Summary
The Digital Marketing Coordinator on the YouTube Operations, Publishing & Optimization team supports the Disney Entertainment Digital Marketing team in executing YouTube channel publishing and operations. The role handles day‑to‑day channel operations, including content uploads, publishing, daily channel management, distribution calendar coordination, metadata management, Airtable usage, monetization settings, and more. The Coordinator collaborates with Creative on performance packaging, data‑driven optimization, and stays current with YouTube’s latest content creator recommendations and best practices. Responsibilities
Publish content on a variety of Disney Entertainment YouTube channels as assigned by leadership and through request processes. Facilitate content upload deliverables, managing settings such as monetization, geo‑targeting, playlisting, chat & commenting, community, etc. Collaborate with Creative team on performance packaging (thumbnail, title, metadata, etc.). Manage day‑to‑day channel operations to align with initiatives, swap channel art, playlist/shelf refresh, etc. Coordinate day‑to‑day implementation of channel‑specific publishing calendar, inclusive of video and Posts content. Collaborate with other teams on alignment and brainstorming around original series new title launches. Review analytics for channel content to provide strategic recommendations. Maintain Airtable records as they pertain to content tracking/publishing. Channel library optimization. Perform all other duties as assigned by manager. Qualifications
1 year of experience in social/digital marketing. Solid technical understanding of YouTube channel management and backend operations. Previous experience with CRM tools, i.e., Airtable. Outstanding organization and communication skills. Strong language and copy‑writing skills. Strong understanding of social media platforms, specifically YouTube. Impeccable eye for detail coupled with the ability to communicate clearly and implement strategies as directed. Solid time‑management skills with the ability to meet deadlines and prioritize accordingly. Ability to multi‑task and pivot quickly as needed. Ability to thrive in a fast‑paced, digital‑forward environment. Proficient in Microsoft Office (Teams, Excel, Word), Google Docs, and file‑sharing/content management platforms (like Box). Previous experience with Keynote/PowerPoint, Adobe Photoshop, Adobe Premiere, Airtable preferred. Flexible schedule to support occasional early/late publishing requests (PST/EST coverage). Preferred Qualifications
AA/BA in Digital Marketing or related field is a plus, but not required. Compensation & Benefits
Hiring range in California: $54,000.00‑$72,300.00; in New York: $56,600 – $75,900 per year. The base pay offered will consider internal equity and may vary by geography, experience, and other factors. A bonus and/or long‑term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and other benefits.
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The Disney Entertainment segment includes the company’s full portfolio of entertainment media and content businesses globally, including streaming. The Digital Marketing team oversees creative, programming, and operations of Disney Entertainment’s YouTube channels. The Operations, Publishing & Optimization part of the YouTube team is responsible for channel management & operations, performance packaging, publishing, and more. Additionally, this team works closely with YouTube Creative & Project Management teams, as well as TWDC Brand and Franchise, Studios, Consumer Products, Experiences, Governance, Legal, Music, and Finance. The team is responsible for adhering to TWDC and YouTube policies. This role is a project hire with an end date of 11/2026. Job Summary
The Digital Marketing Coordinator on the YouTube Operations, Publishing & Optimization team supports the Disney Entertainment Digital Marketing team in executing YouTube channel publishing and operations. The role handles day‑to‑day channel operations, including content uploads, publishing, daily channel management, distribution calendar coordination, metadata management, Airtable usage, monetization settings, and more. The Coordinator collaborates with Creative on performance packaging, data‑driven optimization, and stays current with YouTube’s latest content creator recommendations and best practices. Responsibilities
Publish content on a variety of Disney Entertainment YouTube channels as assigned by leadership and through request processes. Facilitate content upload deliverables, managing settings such as monetization, geo‑targeting, playlisting, chat & commenting, community, etc. Collaborate with Creative team on performance packaging (thumbnail, title, metadata, etc.). Manage day‑to‑day channel operations to align with initiatives, swap channel art, playlist/shelf refresh, etc. Coordinate day‑to‑day implementation of channel‑specific publishing calendar, inclusive of video and Posts content. Collaborate with other teams on alignment and brainstorming around original series new title launches. Review analytics for channel content to provide strategic recommendations. Maintain Airtable records as they pertain to content tracking/publishing. Channel library optimization. Perform all other duties as assigned by manager. Qualifications
1 year of experience in social/digital marketing. Solid technical understanding of YouTube channel management and backend operations. Previous experience with CRM tools, i.e., Airtable. Outstanding organization and communication skills. Strong language and copy‑writing skills. Strong understanding of social media platforms, specifically YouTube. Impeccable eye for detail coupled with the ability to communicate clearly and implement strategies as directed. Solid time‑management skills with the ability to meet deadlines and prioritize accordingly. Ability to multi‑task and pivot quickly as needed. Ability to thrive in a fast‑paced, digital‑forward environment. Proficient in Microsoft Office (Teams, Excel, Word), Google Docs, and file‑sharing/content management platforms (like Box). Previous experience with Keynote/PowerPoint, Adobe Photoshop, Adobe Premiere, Airtable preferred. Flexible schedule to support occasional early/late publishing requests (PST/EST coverage). Preferred Qualifications
AA/BA in Digital Marketing or related field is a plus, but not required. Compensation & Benefits
Hiring range in California: $54,000.00‑$72,300.00; in New York: $56,600 – $75,900 per year. The base pay offered will consider internal equity and may vary by geography, experience, and other factors. A bonus and/or long‑term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and other benefits.
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