Account Director, Public Relations & Social Media Marketing Job at US Company in

We’re Growing! Seeking an Account Director, Public Relations & Social Media Marketing af&co. is a full-service integrated communications agency with a passion for the hospitality industry. Our clients include top restaurants, hotels, food and beverage brands and special events. We specialize in public relations, influencer relations, marketing, social media and launch strategy. Our goals are to provide personalized and expert guidance, build brand awareness, and generate results for our clients. For more information, please see our website at www.afandco.com. Here’s the scoop! Job Title: Account Director, Public Relations & Social Media Marketing Department: Public Relations and Marketing Reporting to: Managing Director and CEO Salary Range: $105,000 - $115,000 FLSA Status: Full time, Non‑Exempt This position requires eight to 10 years of in‑house or agency experience, with public relations and social media marketing expertise complemented by sharp communication and leadership skills. This role is a leader in the public relations and marketing departments at the agency, responsible for leading campaign strategy and planning for their clients, mentoring, training and developing individual team members, driving the new business process, and achieving and maintaining client satisfaction through client leadership. The Account Director supports department operations, including performance reviews, contractor agreements, and scopes of work. A passion for restaurants and the hospitality industry as well as a desire to lead cross‑functional teams in public relations, marketing and brand strategy are a must. While our team works 100% remotely, this position must be based in the San Francisco Bay Area. af&co. Fundamentals To thrive as an af&co. team member, you are: Detail‑oriented, creative, empathetic, resourceful, tenacious, strategic, an assertive goal‑setter and excellent communicator Keenly interested in and passionate about food, restaurants, cocktails, travel, and the hospitality arts and culture in general An excellent writer A natural networker and team player with strong social skills who can juggle multiple projects with finesse A born story‑teller with strong persuasion skills A knowledgeable mentor Excited to assist company with new business outreach Highly productive and efficient with time management Adaptable and able to respond quickly to internal and external communication A solutions‑oriented thinker who looks for opportunities to make work more effective In this position, you will play a significant leadership role at the agency, in partnership with the Managing Director, CEO, and other account directors, working with the leadership team on agency management and operations. You will be the central point of communication for eight to twelve clients. You will build confidence with your clients that strategic solutions, project details, process steps, billings and deliverables are well organized, communicated and managed. Additionally, you will ensure that correspondence, materials, presentations, proposals seen by prospective and existing clients are error‑free, of highest quality, relevant to the client’s business challenges, and reflective of af&co.’s approach. People & Team Directly manage 4‑5 team members Lead agency meetings, project check‑ins, and performance reviews as a member of the leadership team Supports operational needs of the public relations department Bring out the best in others by interacting with colleagues and clients in a positive, professional and motivating manner Thoughtfully delegate work to junior‑level talent with their career development in mind, providing clear direction and feedback Collaborate with Managing Director, CEO, and other account directors on team leadership and agency culture initiatives Organize and assign team breakdowns and assignments together based on client needs Assign all action items and next steps for their team in Asana Initiate six‑month plans for each account, leading account team to add strategies and initiatives based on individual client needs Attend client/company events two to three times a week in the Bay Area Client Relationships Client lead, trusted advisor and central point of communication for eight to twelve clients Oversee the success of accounts, ensuring all deliverables are creative, of the highest quality and relevant to the client’s business challenges Communicate in a clear and compelling manner in written, oral and presentation forms Drive timelines and account results effectively using internal project team meetings as appropriate Strategic, Creative & Innovative Thinking Competent at providing executive level clients with strategic counsel Highly creative and competent at communicating ideas; consistently brings “Bright Ideas” for driving revenue and increasing client relevance to key audiences Strong integrated communications skills and knowledge across a broad spectrum of tactics Up‑to‑date on hospitality, marketing and public relations trends Actively identifies inspirations and benchmarks for projects and share with team Writes thought leadership pieces through the af&co. blog, newsletter or by contributing to the agency’s annual trend report New Business Development Help drive business development, responding to agency leads and generating leads independently Comfortably uses a consultative sales approach to sell new business Create and contribute to proposals to meet the needs of potential new clients while showcasing the value of the agency Sets up initial calls with potential new business prospects and assigns next steps to the team Delegate proposal assignments based on suggested proposal team and interest from other team members with clear deadlines Project/Financial Management Establish and clearly communicate project priorities to team members Oversee activities including updating status reports, meeting agendas, summaries, audits, etc. Develop and drives timelines and action steps to drive successful program development Be a part of budget and state of the agency discussions Public Relations Expertise Lead public relations planning, identifying objectives, strategies and tactics for their clients Consistently build new media relationships on behalf of the agency Lead the creation of creative public relations initiatives that drive relevance and revenue Secure features, mentions and round‑ups for clients on a regular basis Ideate, write, edit, and execute pitches that achieve PR goals for clients and agency Research/write press releases Create targeted media lists for client pitches that lead to results Ensure capture of editorial calendar opportunities for clients Measure ROI and utilize data to make informed strategic or tactical recommendations Develop engaging brand content Ensure smooth execution of photo shoots for clients Provide art direction and shot lists for professional photography Contribute to agency‑wide public relations strategy and best practices Oversee and staff media FAMs as needed Social Media and Influencer Marketing Expertise High level of strategic abilities and a strong understanding of integrated marketing, including paid and organic social media, influencer relations and partnerships Oversee development of social media content; manages posting, engagement and reach to achieve identified goals Ensure team members are posting as contracted on Instagram and Facebook daily Lead team to develop engaging brand content Analyze and track statistics for each platform and utilizes findings to improve results Drive strategy and campaign development for influencer programs to achieve clients goals and awareness of key messages Stay up‑to‑date with social media news and digital trends and shares knowledge and training with team Events Lead restaurant and hotel openings with the team Manage event RSVPs, confirmations and guest communications Coordinate with venue teams to ensure flow, timing, and media/influencer experience Brief staff and leadership on key media attendees and talking points Ensure photo/video capture aligns with brand and post‑event PR needs Support post‑event follow up, including sending photography, coverage tracking, and nurturing media/influencer relationships Requirements Bachelor's degree in marketing, communications, public relations, journalism, or a closely related field OR an equivalent combination of education and experience Eight to 10 years of successful work experience of increasing responsibility that has included social media marketing and PR Trained in AP Style and has deep experience writing and editing press materials Experience managing the work of others Has strong, personal relationships with top tier food, beverage, travel and lifestyle media, locally and nationally Resident of the San Francisco Bay Area Possession of a valid California Driver's license and the ability to drive to client and event locations Perks Working with a fantastic, tight team of communications and marketing pros who are passionate about our industry and clients Medical, dental and vision insurance Business development bonus Paid vacation with additional comp time Work remotely Partial reimbursement for cell phone and internet service 401K retirement plan Pre‑tax transit benefit, as applicable Cell phone and internet stipend Team retreats Use of trade at client establishments The thrill of working with and experiencing our amazing clients, which often includes enjoying delicious food and beverages! To Apply Please send your resume and cover letter to careers@afandco.com. Please include two to three examples of your recent related work as well as links to social media profiles, blogs, websites or other relevant content. Please note that finalists are also required to complete a timed writing test and will be asked to arrange calls with references. Salary is based on experience, accomplishments and skills. If selected as a top candidate, you will be asked to share professional references for final consideration. af&co. is proud to be an Equal Opportunity Employer. #J-18808-Ljbffr In Summary: The Account Director is responsible for leading campaign strategy and planning for their clients . He will be the central point of communication for eight to twelve clients . The position requires eight to 10 years of in‑house or agency experience, with public relations and social media marketing expertise . En Español: Were Growing! Buscando un Director de Cuentas, Relaciones Públicas & Social Media Marketing af&co. es una agencia de comunicaciones integrada de servicio completo con pasión por la industria hospitalaria. Nuestros clientes incluyen restaurantes, hoteles, marcas de alimentos y bebidas y eventos especiales. Nos especializamos en relaciones públicas, relaciones influyentes, marketing, redes sociales y estrategia de lanzamiento. Nuestras metas son proporcionar orientación personalizada y experta, crear conciencia de marca y generar resultados para nuestros clientes. Para obtener más información, consulte nuestra página web en www.afandco.com. Aquí está el recopio del cliente. Trabajo: Directora de cuentas, Public Relations & Social media Marketing Department: Public Relations and Marketing Reporting to: Managing Director and CEO Range: FLSA - $115,000 Estatus: Full time, Non-Exempt Esta posición requiere ocho a 10 años de experiencia en las operaciones de la agencia o empresa de contabilidad, así como asesoría al equipo de negocios mediante el desarrollo de nuevas campañas de liderazgo y gestión de las relaciones públicas. Una pasión por los restaurantes y la industria de la hospitalidad, así como un deseo de liderar equipos interfuncionales en relaciones públicas, marketing y estrategia de marca son imprescindibles. Mientras que nuestro equipo trabaja 100% remotamente, esta posición debe estar basada en el Área de la Bahía de San Francisco. af&co. Fundamentos Para prosperar como miembro del equipo de af&c., usted es: detallado, creativo, empático, ingenioso, tenaz, estratégico, establecedor de objetivos asertivo y excelente comunicador Interesado e apasionado por la comida, restaurantes, cócteles, viajes y la cultura de la hostelería en general Un excelente escritor Un trabajador natural y jugador de equipo con fuertes habilidades sociales que puede hacer malabares con las operaciones con finura Una fuerte narradora de historias Habilidades de persuasión Un mentor experto Excitado para ayudar a la gestión de una empresa junto con nuevos colaboradores eficientes y adaptable al trabajo externo El director ejecutivo se encargará de desarrollar soluciones más efectivas de comunicación y manejo en este punto Dirección Ejector ejecutiva será capaz de trabajar con otros doce clientes directivos de alto nivel de la agencia de dirección y crear oportunidades de liderazgo directrices de alta capacidad para responder rápidamente a estas nuevas tareas. Construirá confianza con sus clientes en que las soluciones estratégicas, los detalles del proyecto, los pasos de proceso, la facturación y los resultados están bien organizados, comunicados y gestionados. Además, se asegurará de que la correspondencia, los materiales, las presentaciones y las propuestas vistas por clientes potenciales y existentes sean sin errores, de la más alta calidad y motivación, relevantes para los desafíos empresariales del cliente y reflejando el enfoque af&co.s. People & Team Directly gestiona entre 4 a 5 miembros del equipo reuniones de agencias dirigentes, verificación de proyectos y revisiones de desempeño como miembro del equipo de liderazgo Apoya las necesidades operativas del departamento de relaciones públicas Destacar lo mejor en otros mediante la interacción con colegas y clientes de una manera positiva, profesional y motivadora, delegar cuidadosamente el trabajo para compartir su desarrollo mental, proporcionando retos claros y retroalimentación Colaborar con el director gerente, CEO y otros directores de cuentas sobre iniciativas de lideraje de equipos y cultura de agencia Organizar y asignar tareas creativas y asignaciones basadas en cada uno de sus objetivos estratégicas Ejercicio e innovación Asimismo, organizar y coordinar las competencias de un grupo de asesoramiento personal en términos generalizan las habilidades de negocio y al alcance de los clientes A través de las siguientes dos etapas: Blog, boletín informativo o contribuyendo al informe anual de tendencias de la agencia Nuevo Desarrollo de Negocios Ayuda a impulsar el desarrollo del negocio, respondiendo a los clientes potenciales y generando prospectos en una agencia Confortablemente utiliza un enfoque consultivo de ventas para vender nuevos negocios Crea y aporta propuestas para satisfacer las necesidades de posibles nuevos clientes mientras se muestra el valor de la Agencia Establece llamadas iniciales con nuevas perspectivas de negocio potencial y asigna los próximos pasos al equipo Delega tareas basadas en estrategias sugeridas de propuesta y intereses de otros miembros del equipo con plazos claros de marketing/Gestión Financiera Influencer Establezcan y comuniquen claramente las prioridades del proyecto a los miembros del grupo Supervisar actividades que incluyen actualizar informes de estado, agenda de reuniones, resúmenes, auditorías, etc. Incluya entre dos y tres ejemplos de su trabajo reciente relacionado, así como enlaces a perfiles de redes sociales, blogs, sitios web u otro contenido relevante.