Marketing Lead Job at FullyRamped in San Francisco

FullyRamped’s AI role-play turns passive training into real-world mastery, so your team is sharper, faster, and ready to win. Sales and Enablement leaders, your reps don’t need more content — they need more confidence. Role Description As FullyRamped’s first marketer, you’ll own the full B2B marketing funnel—from generating awareness to driving pipeline, product engagement, and expansion. You’ll partner closely with the founder/CEO, our sales team, and product team to craft the campaigns, content, and lifecycle journeys that turn interest into revenue. This is a builder role. You’ll have the autonomy to design the marketing strategy, execute quickly, and establish the foundation for a best-in-class GTM function in an enterprise, sales-led motion. What You’ll Own Demand Generation & Performance Marketing Own MQL and SQL targets across paid and organic channels Build and optimize paid campaigns across search, social, and relevant B2B channels Develop landing pages, lead magnets, and conversion funnels that drive qualified pipeline Evaluate channel performance and allocate budget based on CAC, payback, and ROI Content & SEO Lead our content strategy: blog, SEO, guides, playbooks, webinars, and newsletters Write or commission high-quality content for sales enablement leaders, sales leadership, and revenue teams Own the SEO strategy (technical + content) to grow organic traffic and inbound leads Help define and evolve our brand voice for enterprise buyers Work hand-in-hand with the sales team and founder/CEO to build outbound and inbound campaigns Develop persona- and vertical-based campaigns tailored to sales enablement and sales leadership Support a sales-led, enterprise motion with targeted programs that accelerate opportunity creation and close rates Lifecycle & Product Engagement Collaborate with product to build lifecycle journeys that improve activation, retention, and expansion Design onboarding and feature-adoption campaigns across email, in-app, and other channels Use segmentation and behavioral data to drive deeper product usage and customer advocacy Who You Are 3–7+ years experience in B2B SaaS marketing, ideally in sales tech, enablement, or revenue operations Full-funnel marketer comfortable owning demand gen, content, and lifecycle Strong writer who can translate complex concepts into clear, compelling messaging Highly collaborative; you like sitting with sales, listening to customer gong calls, and thinking about product Energized by early-stage startups: you’re comfortable with ambiguity, biased to action, and excited to build from 0 → 1 Interested in enterprise, sales-led motions and how marketing can amplify them Past experience as an individual contributor in sales is a plus Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing and Sales Referrals increase your chances of interviewing at FullyRamped by 2x #J-18808-Ljbffr