SalaryGuide
Responsibilities
Develop social media strategies and establish KPI’s across each platform
Oversee and manage planning, content calendars, reporting, and optimizations across all social platforms
Drive meaningful fan engagement with the Creative team and other cross-functional teams to create and/or leverage aspirational, on-brand
Manage relationship with agencies to grow brand awareness through influencer collaborations
Manage budgets and allocation of funds across social channels while closely monitoring and driving return on investment; provide timely and accurate campaign reporting
Design and develop a comprehensive influencer and gifting marketing strategy and establish program KPI’s in partnership with Brand Marketing (PR), ecommerce and Creative Teams
Own the outreach, negotiation, execution, onboarding, and ongoing communication with our influencers / ambassadors
Manage, coach and develop social media team members
Requirements
Bachelor's degree in marketing, communications, public relations or related field required
5+ years of experience in social media/digital communications
1+ years of experience building and executing social media strategy preferred
Demonstrated knowledge of social media platforms and digital communications strategies, including best practices, tools, and measurement
A strong storyteller, able to distill content into bite-sized social media captions and images that resonate on social media
Basic design skills (Photoshop, InDesign, or Illustrator); exceptional writing skills to deliver on a brand's voice on social
Proven ability to use analytics tools that track/measure success of campaigns and efforts
An understanding of user behavior and demographics per unique social media platform
#J-18808-Ljbffr
Develop social media strategies and establish KPI’s across each platform
Oversee and manage planning, content calendars, reporting, and optimizations across all social platforms
Drive meaningful fan engagement with the Creative team and other cross-functional teams to create and/or leverage aspirational, on-brand
Manage relationship with agencies to grow brand awareness through influencer collaborations
Manage budgets and allocation of funds across social channels while closely monitoring and driving return on investment; provide timely and accurate campaign reporting
Design and develop a comprehensive influencer and gifting marketing strategy and establish program KPI’s in partnership with Brand Marketing (PR), ecommerce and Creative Teams
Own the outreach, negotiation, execution, onboarding, and ongoing communication with our influencers / ambassadors
Manage, coach and develop social media team members
Requirements
Bachelor's degree in marketing, communications, public relations or related field required
5+ years of experience in social media/digital communications
1+ years of experience building and executing social media strategy preferred
Demonstrated knowledge of social media platforms and digital communications strategies, including best practices, tools, and measurement
A strong storyteller, able to distill content into bite-sized social media captions and images that resonate on social media
Basic design skills (Photoshop, InDesign, or Illustrator); exceptional writing skills to deliver on a brand's voice on social
Proven ability to use analytics tools that track/measure success of campaigns and efforts
An understanding of user behavior and demographics per unique social media platform
#J-18808-Ljbffr