Social Media Manager Job at SalaryGuide in Culver City

Responsibilities Develop social media strategies and establish KPI’s across each platform Oversee and manage planning, content calendars, reporting, and optimizations across all social platforms Drive meaningful fan engagement with the Creative team and other cross-functional teams to create and/or leverage aspirational, on-brand Manage relationship with agencies to grow brand awareness through influencer collaborations Manage budgets and allocation of funds across social channels while closely monitoring and driving return on investment; provide timely and accurate campaign reporting Design and develop a comprehensive influencer and gifting marketing strategy and establish program KPI’s in partnership with Brand Marketing (PR), ecommerce and Creative Teams Own the outreach, negotiation, execution, onboarding, and ongoing communication with our influencers / ambassadors Manage, coach and develop social media team members Requirements Bachelor's degree in marketing, communications, public relations or related field required 5+ years of experience in social media/digital communications 1+ years of experience building and executing social media strategy preferred Demonstrated knowledge of social media platforms and digital communications strategies, including best practices, tools, and measurement A strong storyteller, able to distill content into bite-sized social media captions and images that resonate on social media Basic design skills (Photoshop, InDesign, or Illustrator); exceptional writing skills to deliver on a brand's voice on social Proven ability to use analytics tools that track/measure success of campaigns and efforts An understanding of user behavior and demographics per unique social media platform #J-18808-Ljbffr