PitchBook
Join to apply for the
Account Based Marketing Manager
role at
PitchBook .
At PitchBook, a Morningstar company, we innovate, evolve, and invest in ourselves to bring out the best in everyone. We’re deeply collaborative and thrive on excitement, energy, and fun that reverberates throughout the company. Our extensive learning programs and mentorship opportunities foster a culture of curiosity that pushes us to find new solutions and better ways of doing things.
About The Role The Marketing team fuels the company’s growth by supporting sales and customer success with demand generation, product marketing, and event participation. As the ABM Digital Manager, you’ll strategize and execute Account Based Marketing for PitchBook’s sales pipeline focused on high‑value accounts, building high‑performing, best‑in‑class B2B paid media campaigns that align with the business’s overall go‑to‑market strategy.
Primary Job Responsibilities
Own development, execution, and optimization of ABM programs focused on customer expansion, new business, and retention goals.
Build and manage comprehensive ABM campaign strategies, including audience segmentation, personalized content, and channel mix planning (display, paid social, content syndication, landing experiences).
Analyze and report on campaign performance, delivering insights and recommendations to drive continuous program improvements.
Partner closely with Creative, Content, Sales, and Customer Success teams to create messaging, assets, and playbooks tailored to key accounts.
Maintain and refine account and contact databases to ensure precise targeting; collaborate with Operations to support data hygiene and reporting.
Manage external vendors and partners to deliver campaign components on time and on budget.
Lead A/B testing strategies across creative, landing pages, and channels to optimize engagement and conversion outcomes.
Develop and share regular reporting cadences (weekly, monthly, quarterly) to key stakeholders, summarizing performance trends, learnings, and opportunities.
Contribute to the evolution of the ABM strategy by identifying new platforms, tactics, and best practices.
Support the vision and values of the company through role modeling and encouraging desired behaviors.
Participate in various company initiatives and projects as requested.
Skills And Qualifications
Bachelor’s degree.
4+ years of digital marketing experience, paid media, demand generation, or ABM.
Hands‑on expertise with key media platforms: LinkedIn, Facebook, programmatic display, content syndication, and CRM/marketing automation systems (e.g., Salesforce, Marketo).
Strong analytical skills with a data‑driven mindset: ability to analyze campaign performance, generate insights, and make optimization recommendations.
Proven project‑management skills with ability to own initiatives from strategy through execution.
Comfort managing vendor relationships and coordinating external partners.
Eagerness to innovate, test new strategies, and continuously improve performance.
Team player in a collaborative, entrepreneurial, and dynamic environment.
Must be authorized to work in the United States without the need for visa sponsorship now or in the future.
Benefits + Compensation at PitchBook Physical Health
Comprehensive health benefits
Additional medical wellness incentives
STD, LTD, AD&D, and life insurance
Emotional Health
Paid sabbatical program after four years
Paid family and paternity leave
Annual educational stipend
Tuition reimbursement availability
CFA exam stipend
Robust training programs on industry and soft skills
Employee assistance program
Generous vacation, sick, and volunteer days
Social Health
Matching gifts program
Employee resource groups
Subsidized emergency childcare
Dependent Care FSA
Company‑wide events
Employee referral bonus program
Quarterly team‑building events
Financial Health
401(k) match
Shared ownership employee stock program
Monthly transportation stipend
Subject to corresponding plan and policy documents; may change during employment.
Compensation
Annual base salary: $85,000–$110,000
Target annual bonus percentage: 10%
Working Conditions Role is expected to be in the office 5 days a week. The job conditions are a standard office setting with PC and phone use. Limited corporate travel may be required to remote offices or business meetings.
Life At PB We are consistently recognized as a Best Place to Work. Our culture centers on belonging, curiosity, and collaboration. We encourage candidates who might not meet every requirement to still apply—a perfect fit for the role or other opportunities at PitchBook.
Seniority level: Mid‑Senior level Employment type: Full‑time Job function: Marketing and Sales Industries: Venture Capital and Private Equity Principals
#J-18808-Ljbffr
Account Based Marketing Manager
role at
PitchBook .
At PitchBook, a Morningstar company, we innovate, evolve, and invest in ourselves to bring out the best in everyone. We’re deeply collaborative and thrive on excitement, energy, and fun that reverberates throughout the company. Our extensive learning programs and mentorship opportunities foster a culture of curiosity that pushes us to find new solutions and better ways of doing things.
About The Role The Marketing team fuels the company’s growth by supporting sales and customer success with demand generation, product marketing, and event participation. As the ABM Digital Manager, you’ll strategize and execute Account Based Marketing for PitchBook’s sales pipeline focused on high‑value accounts, building high‑performing, best‑in‑class B2B paid media campaigns that align with the business’s overall go‑to‑market strategy.
Primary Job Responsibilities
Own development, execution, and optimization of ABM programs focused on customer expansion, new business, and retention goals.
Build and manage comprehensive ABM campaign strategies, including audience segmentation, personalized content, and channel mix planning (display, paid social, content syndication, landing experiences).
Analyze and report on campaign performance, delivering insights and recommendations to drive continuous program improvements.
Partner closely with Creative, Content, Sales, and Customer Success teams to create messaging, assets, and playbooks tailored to key accounts.
Maintain and refine account and contact databases to ensure precise targeting; collaborate with Operations to support data hygiene and reporting.
Manage external vendors and partners to deliver campaign components on time and on budget.
Lead A/B testing strategies across creative, landing pages, and channels to optimize engagement and conversion outcomes.
Develop and share regular reporting cadences (weekly, monthly, quarterly) to key stakeholders, summarizing performance trends, learnings, and opportunities.
Contribute to the evolution of the ABM strategy by identifying new platforms, tactics, and best practices.
Support the vision and values of the company through role modeling and encouraging desired behaviors.
Participate in various company initiatives and projects as requested.
Skills And Qualifications
Bachelor’s degree.
4+ years of digital marketing experience, paid media, demand generation, or ABM.
Hands‑on expertise with key media platforms: LinkedIn, Facebook, programmatic display, content syndication, and CRM/marketing automation systems (e.g., Salesforce, Marketo).
Strong analytical skills with a data‑driven mindset: ability to analyze campaign performance, generate insights, and make optimization recommendations.
Proven project‑management skills with ability to own initiatives from strategy through execution.
Comfort managing vendor relationships and coordinating external partners.
Eagerness to innovate, test new strategies, and continuously improve performance.
Team player in a collaborative, entrepreneurial, and dynamic environment.
Must be authorized to work in the United States without the need for visa sponsorship now or in the future.
Benefits + Compensation at PitchBook Physical Health
Comprehensive health benefits
Additional medical wellness incentives
STD, LTD, AD&D, and life insurance
Emotional Health
Paid sabbatical program after four years
Paid family and paternity leave
Annual educational stipend
Tuition reimbursement availability
CFA exam stipend
Robust training programs on industry and soft skills
Employee assistance program
Generous vacation, sick, and volunteer days
Social Health
Matching gifts program
Employee resource groups
Subsidized emergency childcare
Dependent Care FSA
Company‑wide events
Employee referral bonus program
Quarterly team‑building events
Financial Health
401(k) match
Shared ownership employee stock program
Monthly transportation stipend
Subject to corresponding plan and policy documents; may change during employment.
Compensation
Annual base salary: $85,000–$110,000
Target annual bonus percentage: 10%
Working Conditions Role is expected to be in the office 5 days a week. The job conditions are a standard office setting with PC and phone use. Limited corporate travel may be required to remote offices or business meetings.
Life At PB We are consistently recognized as a Best Place to Work. Our culture centers on belonging, curiosity, and collaboration. We encourage candidates who might not meet every requirement to still apply—a perfect fit for the role or other opportunities at PitchBook.
Seniority level: Mid‑Senior level Employment type: Full‑time Job function: Marketing and Sales Industries: Venture Capital and Private Equity Principals
#J-18808-Ljbffr