KP Recruiting Group
Growth Marketing Manager - Lifecycle and Retention
KP Recruiting Group, San Francisco, California, United States, 94199
Growth Marketing Manager - Lifecycle and Retention
Base pay: $120,000.00/yr - $150,000.00/yr
Additional compensation: Stock options
Hypergrowth Opportunity: Join a 1-person marketing team to shape future direction and grow vertically as others join under you.
We’re seeking a strategic, analytical, and deeply customer‑centric Growth Marketing Manager to own retention and lifecycle marketing. This role is perfect for someone who loves turning data into personalized, automated experiences that keep customers engaged, informed, and coming back. You’ll architect our lifecycle programs from the ground up—email, SMS, in‑app messaging, retargeting, funnel optimization, and more.
What You'll Be Doing:
Map high-leverage customer touchpoints: Identify moments that educate, reassure, and convert users across their clinical + product experience.
Own and execute the lifecycle strategy: Design, launch, and optimize lifecycle programs across email, SMS, push, and in-app channels to drive activation, engagement, retention, and revenue.
Build and improve lifecycle flows: Own onboarding, nurture, education, personalization, retention, upsell, and winback flows.
Continuously optimize flows: Test and iterate using segmentation, content experiments, and performance insights.
Lead experimentation & analytics: Develop structured testing roadmaps across messaging, timing, channels, and creative.
Use data to drive decisions: Leverage cohort, funnel, and LTV analysis to measure impact and guide optimizations.
Establish a strong CRM foundation: Ensure data flows, triggers, and event tracking are accurate and reliable.
Maintain compliance and quality: Uphold deliverability, QA, privacy, and HIPAA-aligned communication standards.
Collaborate cross-functionally: Partner with product, clinical, and marketing teams to ensure lifecycle messaging is accurate, empathetic, and on-brand.
Translate insights into action: Share lifecycle learnings to influence product, marketing, and content strategies.
Create compelling lifecycle content: Write clear, supportive, high-performing copy across lifecycle touchpoints.
Simplify complex concepts: Translate clinical information into accessible, patient-friendly communication.
Report on performance & outcomes: Build dashboards and communicate results, insights, and recommendations regularly.
Own core lifecycle metrics: Drive improvements in activation, retention, conversion, repeat usage, and LTV.
What We're Looking For:
3 - 6 years of experience in a highly analytical lifecycle marketing role at a design‑centric company.
Proven lifecycle marketing experience at a design‑centric company in B2C tech, digital health, fintech, e‑commerce, marketplaces, or beauty.
Prior start‑up experience preferred but focus on what they delivered and accomplished.
Understanding of how to acquire, retain, and engage new customers via email, SMS etc.
Highly analytical and ability to optimize set‑ups, run experiments, and A/B test.
Technical aptitude with CRM tools such as Iterable and OneSignal.
Seniority level Mid‑Senior level
Employment type Full-time
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Additional compensation: Stock options
Hypergrowth Opportunity: Join a 1-person marketing team to shape future direction and grow vertically as others join under you.
We’re seeking a strategic, analytical, and deeply customer‑centric Growth Marketing Manager to own retention and lifecycle marketing. This role is perfect for someone who loves turning data into personalized, automated experiences that keep customers engaged, informed, and coming back. You’ll architect our lifecycle programs from the ground up—email, SMS, in‑app messaging, retargeting, funnel optimization, and more.
What You'll Be Doing:
Map high-leverage customer touchpoints: Identify moments that educate, reassure, and convert users across their clinical + product experience.
Own and execute the lifecycle strategy: Design, launch, and optimize lifecycle programs across email, SMS, push, and in-app channels to drive activation, engagement, retention, and revenue.
Build and improve lifecycle flows: Own onboarding, nurture, education, personalization, retention, upsell, and winback flows.
Continuously optimize flows: Test and iterate using segmentation, content experiments, and performance insights.
Lead experimentation & analytics: Develop structured testing roadmaps across messaging, timing, channels, and creative.
Use data to drive decisions: Leverage cohort, funnel, and LTV analysis to measure impact and guide optimizations.
Establish a strong CRM foundation: Ensure data flows, triggers, and event tracking are accurate and reliable.
Maintain compliance and quality: Uphold deliverability, QA, privacy, and HIPAA-aligned communication standards.
Collaborate cross-functionally: Partner with product, clinical, and marketing teams to ensure lifecycle messaging is accurate, empathetic, and on-brand.
Translate insights into action: Share lifecycle learnings to influence product, marketing, and content strategies.
Create compelling lifecycle content: Write clear, supportive, high-performing copy across lifecycle touchpoints.
Simplify complex concepts: Translate clinical information into accessible, patient-friendly communication.
Report on performance & outcomes: Build dashboards and communicate results, insights, and recommendations regularly.
Own core lifecycle metrics: Drive improvements in activation, retention, conversion, repeat usage, and LTV.
What We're Looking For:
3 - 6 years of experience in a highly analytical lifecycle marketing role at a design‑centric company.
Proven lifecycle marketing experience at a design‑centric company in B2C tech, digital health, fintech, e‑commerce, marketplaces, or beauty.
Prior start‑up experience preferred but focus on what they delivered and accomplished.
Understanding of how to acquire, retain, and engage new customers via email, SMS etc.
Highly analytical and ability to optimize set‑ups, run experiments, and A/B test.
Technical aptitude with CRM tools such as Iterable and OneSignal.
Seniority level Mid‑Senior level
Employment type Full-time
#J-18808-Ljbffr