Puffy
Head of Business Development - Publisher & Affiliate Partnerships (Remote)
Puffy, Denver, Colorado, United States
Head of Business Development – Publisher & Affiliate Partnerships (Remote)
Apply if you can build performance‑driven partnership revenue engines and thrive in a fast‑paced, remote‑first environment.
Role Overview We are one of the top 5 mattress brands in the US. The Head of Business Development will drive significant revenue growth through premium editorial placements and strategic affiliate relationships that convert at scale. You will establish and scale performance‑driven partnerships with tier‑1 publishers, content sites, and affiliate networks—turning editorial relationships into measurable revenue while maintaining a 3:1 ROAS constraint.
What You'll Do
Build a portfolio of revenue‑generating partnerships with top tier publishers (Forbes, CNET, Sleep Foundation, Wirecutter, NYT).
Structure deals, negotiate terms, optimize attribution models, and refine campaigns based on EPC, ROAS, and conversion data.
Partner with high‑impact stakeholders to secure editorial placements and affiliation agreements that yield measurable revenue outcomes.
Execute partnerships rapidly, testing and scaling deals within weeks rather than months.
Maintain a 3:1 ROAS constraint while maximizing partnership upside.
Core Requirements
5+ years in business development or partnership management in B2C/D2C e‑commerce (consumer products, home goods, electronics, health & wellness, etc.).
Proven track record recruiting and activating publisher partnerships with measurable revenue outcomes.
Experience securing editorial placements or partnerships with tier‑1 publishers (Forbes, CNET, major review sites, or equivalents).
Performance‑marketing mindset: deep understanding of EPC, ROAS, CPA, attribution models and data‑driven optimization.
Technical Capabilities
Proficiency in affiliate tracking and partnership management platforms (Impact, Partnerize, or similar).
Experience with competitive intelligence tools (BrandVerity, Similarweb, Ahrefs, Visual Ping).
Strong analytical skills: build financial models and ROI projections.
Comfortable with attribution frameworks and multi‑touch conversion analysis.
Outstanding negotiation and relationship‑management skills.
Operational Excellence
Entrepreneurial, self‑starter who thrives in fast‑paced, high‑growth environments.
Ability to manage multiple partnership tracks simultaneously with strong project‑management skills.
Comfortable navigating ambiguity and making data‑driven decisions with incomplete information.
Good‑to‑Have Skills
Background running or optimizing paid acquisition campaigns.
Startup or scale‑up experience.
International partnership experience.
Publisher/editorial background.
The Puffy DNA
Be the Owner – Accountability for results, not activity.
Execute with Urgency.
Demand Excellence.
Be AI‑First.
Go All‑In.
Monthly performance bonuses (up to 30%).
Comprehensive medical, dental, and vision insurance.
Generous PTO + US public holidays.
AI‑First, access to AI‑native tool stack.
Remote‑first world‑wide team collaboration (14+ nationalities).
Other Benefits
401(k) with company match.
Free Puffy mattress after 6 months.
$1,000 Puffy/Halo Board store credit after 1 year.
Compensation USD $100,000 – $130,000 per annum + up to 30% performance bonus (total up to $167,800). Remote.
Seniority Level Mid‑Senior level
Employment Type Full‑time
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Role Overview We are one of the top 5 mattress brands in the US. The Head of Business Development will drive significant revenue growth through premium editorial placements and strategic affiliate relationships that convert at scale. You will establish and scale performance‑driven partnerships with tier‑1 publishers, content sites, and affiliate networks—turning editorial relationships into measurable revenue while maintaining a 3:1 ROAS constraint.
What You'll Do
Build a portfolio of revenue‑generating partnerships with top tier publishers (Forbes, CNET, Sleep Foundation, Wirecutter, NYT).
Structure deals, negotiate terms, optimize attribution models, and refine campaigns based on EPC, ROAS, and conversion data.
Partner with high‑impact stakeholders to secure editorial placements and affiliation agreements that yield measurable revenue outcomes.
Execute partnerships rapidly, testing and scaling deals within weeks rather than months.
Maintain a 3:1 ROAS constraint while maximizing partnership upside.
Core Requirements
5+ years in business development or partnership management in B2C/D2C e‑commerce (consumer products, home goods, electronics, health & wellness, etc.).
Proven track record recruiting and activating publisher partnerships with measurable revenue outcomes.
Experience securing editorial placements or partnerships with tier‑1 publishers (Forbes, CNET, major review sites, or equivalents).
Performance‑marketing mindset: deep understanding of EPC, ROAS, CPA, attribution models and data‑driven optimization.
Technical Capabilities
Proficiency in affiliate tracking and partnership management platforms (Impact, Partnerize, or similar).
Experience with competitive intelligence tools (BrandVerity, Similarweb, Ahrefs, Visual Ping).
Strong analytical skills: build financial models and ROI projections.
Comfortable with attribution frameworks and multi‑touch conversion analysis.
Outstanding negotiation and relationship‑management skills.
Operational Excellence
Entrepreneurial, self‑starter who thrives in fast‑paced, high‑growth environments.
Ability to manage multiple partnership tracks simultaneously with strong project‑management skills.
Comfortable navigating ambiguity and making data‑driven decisions with incomplete information.
Good‑to‑Have Skills
Background running or optimizing paid acquisition campaigns.
Startup or scale‑up experience.
International partnership experience.
Publisher/editorial background.
The Puffy DNA
Be the Owner – Accountability for results, not activity.
Execute with Urgency.
Demand Excellence.
Be AI‑First.
Go All‑In.
Monthly performance bonuses (up to 30%).
Comprehensive medical, dental, and vision insurance.
Generous PTO + US public holidays.
AI‑First, access to AI‑native tool stack.
Remote‑first world‑wide team collaboration (14+ nationalities).
Other Benefits
401(k) with company match.
Free Puffy mattress after 6 months.
$1,000 Puffy/Halo Board store credit after 1 year.
Compensation USD $100,000 – $130,000 per annum + up to 30% performance bonus (total up to $167,800). Remote.
Seniority Level Mid‑Senior level
Employment Type Full‑time
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