Light My Mind
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Light My Mind
is partnering with a global personal development organization in search of a strategic and dynamic Digital Marketing Director. In this leadership role, you will drive growth across a portfolio of transformational programs, building partnerships, opening new markets, and helping more people access powerful personal development experiences.
Lead the end-to-end digital growth engine for a mission-driven personal development brand, building awareness, trust, and measurable impact across programs, courses, retreats, and communities. Partner with founders, product, and enrollment teams to turn purpose-led messaging into scalable acquisition and retention.
You will identify, negotiate, and close new business opportunities while shaping innovative marketing and go-to-market strategies. This role is ideal for a commercially minded professional who is passionate about human potential and eager to grow both the business and themselves.
Key responsibilities
Own full-funnel strategy for personal development offerings (free workshops, lead magnets, webinars, courses, coaching, retreats), optimizing for CPA, LTV, and show-up/completion rates.
Architect an evergreen content and community engine across social, podcast, YouTube, blog, and newsletters that elevates thought leadership while driving qualified demand.
Build a lifecycle marketing system that nurtures prospects from curiosity to commitment through value-led education, assessments, micro-transformations, and success stories.
Lead performance marketing across Meta, Google, YouTube, and LinkedIn, including webinar funnels, VSLs, waitlists, and cohort launches.
Translate brand promise into clear value propositions for personas such as high-achieving professionals, founders, coaches-in-training, and corporate buyers.
Develop partnerships and affiliate programs with creators, facilitators, and aligned communities to expand reach and credibility.
Implement robust analytics across CRM and marketing automation to track outcomes such as lead-to-enrollment, cohort attendance, NPS, referrals, and renewals.
Safeguard ethical marketing practices, claims integrity, and student privacy while showcasing authentic client transformations.
Manage cross-functional creative, community, and enrollment teams; brief agencies and freelancers; own the digital budget and forecasting.
Monitor trends in well-being, mindfulness, leadership, and peak performance to inform content, offers, and positioning.
Qualifications & experience
Big-picture thinker with ambitious goals and a strong track record in marketing, sales and/or business development.
Highly organized, results-driven, and comfortable working autonomously in a remote environment.
Entrepreneurial and self-directed, with the ability to spot opportunities and turn ideas into actionable plans.
Deep passion for personal development and engaging people in their own growth journey.
Creative mindset, open to continuous learning, experimentation, and innovation.
Strong facilitation and coaching skills, with experience guiding leadership or personal development journeys.
Excellent communication and emotional intelligence, able to create safe, inspiring spaces for diverse participants.
Success metrics
Growth in qualified leads, enrollment conversion, and show-up/completion rates.
Increased organic growth and community engagement.
Expansion of partner-driven revenue and referral share.
Improvement in NPS, testimonials, and case-study pipeline.
Join a thriving global community of personal development experts and mission-driven professionals, operating in over 100 countries worldwide.
Enjoy the flexibility to work remotely and manage your own schedule.
Directly shape revenue growth and your own earnings potential in a high-impact role.
Access continuous training, mentoring, and personal development opportunities.
Be part of a collaborative, innovative, and purpose-led culture where your work genuinely changes lives.
Seniority level
Director
Employment type
Full-time
Job function
Marketing and Sales
Industries
Professional Services
Referrals increase your chances of interviewing at Light My Mind by 2x
Get notified about new Digital Marketing Director jobs in
Switzerland .
#J-18808-Ljbffr
Light My Mind
is partnering with a global personal development organization in search of a strategic and dynamic Digital Marketing Director. In this leadership role, you will drive growth across a portfolio of transformational programs, building partnerships, opening new markets, and helping more people access powerful personal development experiences.
Lead the end-to-end digital growth engine for a mission-driven personal development brand, building awareness, trust, and measurable impact across programs, courses, retreats, and communities. Partner with founders, product, and enrollment teams to turn purpose-led messaging into scalable acquisition and retention.
You will identify, negotiate, and close new business opportunities while shaping innovative marketing and go-to-market strategies. This role is ideal for a commercially minded professional who is passionate about human potential and eager to grow both the business and themselves.
Key responsibilities
Own full-funnel strategy for personal development offerings (free workshops, lead magnets, webinars, courses, coaching, retreats), optimizing for CPA, LTV, and show-up/completion rates.
Architect an evergreen content and community engine across social, podcast, YouTube, blog, and newsletters that elevates thought leadership while driving qualified demand.
Build a lifecycle marketing system that nurtures prospects from curiosity to commitment through value-led education, assessments, micro-transformations, and success stories.
Lead performance marketing across Meta, Google, YouTube, and LinkedIn, including webinar funnels, VSLs, waitlists, and cohort launches.
Translate brand promise into clear value propositions for personas such as high-achieving professionals, founders, coaches-in-training, and corporate buyers.
Develop partnerships and affiliate programs with creators, facilitators, and aligned communities to expand reach and credibility.
Implement robust analytics across CRM and marketing automation to track outcomes such as lead-to-enrollment, cohort attendance, NPS, referrals, and renewals.
Safeguard ethical marketing practices, claims integrity, and student privacy while showcasing authentic client transformations.
Manage cross-functional creative, community, and enrollment teams; brief agencies and freelancers; own the digital budget and forecasting.
Monitor trends in well-being, mindfulness, leadership, and peak performance to inform content, offers, and positioning.
Qualifications & experience
Big-picture thinker with ambitious goals and a strong track record in marketing, sales and/or business development.
Highly organized, results-driven, and comfortable working autonomously in a remote environment.
Entrepreneurial and self-directed, with the ability to spot opportunities and turn ideas into actionable plans.
Deep passion for personal development and engaging people in their own growth journey.
Creative mindset, open to continuous learning, experimentation, and innovation.
Strong facilitation and coaching skills, with experience guiding leadership or personal development journeys.
Excellent communication and emotional intelligence, able to create safe, inspiring spaces for diverse participants.
Success metrics
Growth in qualified leads, enrollment conversion, and show-up/completion rates.
Increased organic growth and community engagement.
Expansion of partner-driven revenue and referral share.
Improvement in NPS, testimonials, and case-study pipeline.
Join a thriving global community of personal development experts and mission-driven professionals, operating in over 100 countries worldwide.
Enjoy the flexibility to work remotely and manage your own schedule.
Directly shape revenue growth and your own earnings potential in a high-impact role.
Access continuous training, mentoring, and personal development opportunities.
Be part of a collaborative, innovative, and purpose-led culture where your work genuinely changes lives.
Seniority level
Director
Employment type
Full-time
Job function
Marketing and Sales
Industries
Professional Services
Referrals increase your chances of interviewing at Light My Mind by 2x
Get notified about new Digital Marketing Director jobs in
Switzerland .
#J-18808-Ljbffr