SalaryGuide
Responsibilities
Brand Strategy & Execution: Maintain and enforce WL’s Brand Brief and Brand Guidelines across all departments.
Brand Strategy & Execution: Oversee the creation and implementation of digital and physical brand assets.
Brand Strategy & Execution: Safeguard the integrity of WL’s visual and messaging identity.
Marketing Strategy & Execution: Develop and manage annual marketing and advertising strategies aligned with business goals.
Marketing Strategy & Execution: Coordinate campaigns, websites, and social media in support of key initiatives.
Marketing Strategy & Execution: Track and report performance on end-to-end marketing KPIs.
Sales Strategy & Oversight: Define and lead the sales strategy in collaboration with the Enrollment Advising Team.
Sales Strategy & Oversight: Ensure consistent execution of sales systems and fulfillment of KPIs.
Requirements
Bachelor’s degree in Marketing, Communications, or Business; MBA or Master’s preferred.
7+ years in marketing, with 2-4+ years in senior leadership/management roles.
Ability to develop business and marketing plans through the understanding of market dynamics.
Proven leadership experience in marketing, brand management, and sales strategy.
Firm grasp of digital marketing, martech, CRM, and data analytics.
Proficiency in market research, data analysis, and leveraging insights for decisions.
Exceptional written, verbal, and presentation skills.
Experience managing cross-functional teams.
Preferred
Experience scaling enrollment or demand-generation systems for online learning, charter schools, EdTech, or mission-driven education organizations.
Proven success leading multi-channel marketing strategies (paid media, SEO, content, partnerships, events) that drive measurable growth.
Background in classical education, liberal arts, or values-based educational models—or demonstrated passion for WL’s mission of developing principled leaders.
Strong capability in brand storytelling, especially for human-centered or purpose-driven brands.
Experience managing or integrating with Admissions/Enrollment teams to optimize conversion and customer journeys.
Proficiency with CRM, marketing automation, and AI-enhanced tools, using data to personalize messaging and improve efficiency.
Demonstrated success building high-performing marketing teams, including hiring, coaching, and scaling talent.
Experience in multi-state marketing or launching new geographic markets for educational programs.
Benefits
After meeting the eligibility requirements, benefits are available, including Health, 401(k) Retirement, Paid Holidays, and Paid Time Off.
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Brand Strategy & Execution: Maintain and enforce WL’s Brand Brief and Brand Guidelines across all departments.
Brand Strategy & Execution: Oversee the creation and implementation of digital and physical brand assets.
Brand Strategy & Execution: Safeguard the integrity of WL’s visual and messaging identity.
Marketing Strategy & Execution: Develop and manage annual marketing and advertising strategies aligned with business goals.
Marketing Strategy & Execution: Coordinate campaigns, websites, and social media in support of key initiatives.
Marketing Strategy & Execution: Track and report performance on end-to-end marketing KPIs.
Sales Strategy & Oversight: Define and lead the sales strategy in collaboration with the Enrollment Advising Team.
Sales Strategy & Oversight: Ensure consistent execution of sales systems and fulfillment of KPIs.
Requirements
Bachelor’s degree in Marketing, Communications, or Business; MBA or Master’s preferred.
7+ years in marketing, with 2-4+ years in senior leadership/management roles.
Ability to develop business and marketing plans through the understanding of market dynamics.
Proven leadership experience in marketing, brand management, and sales strategy.
Firm grasp of digital marketing, martech, CRM, and data analytics.
Proficiency in market research, data analysis, and leveraging insights for decisions.
Exceptional written, verbal, and presentation skills.
Experience managing cross-functional teams.
Preferred
Experience scaling enrollment or demand-generation systems for online learning, charter schools, EdTech, or mission-driven education organizations.
Proven success leading multi-channel marketing strategies (paid media, SEO, content, partnerships, events) that drive measurable growth.
Background in classical education, liberal arts, or values-based educational models—or demonstrated passion for WL’s mission of developing principled leaders.
Strong capability in brand storytelling, especially for human-centered or purpose-driven brands.
Experience managing or integrating with Admissions/Enrollment teams to optimize conversion and customer journeys.
Proficiency with CRM, marketing automation, and AI-enhanced tools, using data to personalize messaging and improve efficiency.
Demonstrated success building high-performing marketing teams, including hiring, coaching, and scaling talent.
Experience in multi-state marketing or launching new geographic markets for educational programs.
Benefits
After meeting the eligibility requirements, benefits are available, including Health, 401(k) Retirement, Paid Holidays, and Paid Time Off.
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