SalaryGuide
Product Marketing Manager, Devices and Services
SalaryGuide, Mountain View, California, us, 94039
Responsibilities
Partner with product managers and other cross-functional team members to develop product positioning, feature development, go-to-market plans, promote-in content, and sustaining marketing strategies Develop, manage, and own relationships with a cross-functional team, including marketers on the channel marketing teams, creative teams, PR, business, customer support, and more to ensure a comprehensive approach to the product narrative Advocate for the user across cross-functional teams, ensuring all marketing strategies and tactics align with overarching product positioning, consumer need, and messaging strategy Serve as the product expert both internally and externally to ensure the product is accurately represented across all marketing and sales related assets, including a well-rounded understanding of the competition and market Gather customer insights, working with the insights team, from surveys, interviews, and usability testing to inform product and marketing strategies Requirements
Bachelor's degree or equivalent practical experience 4 years of experience in product marketing or similar experience within consumer tech with hardware products Experience managing cross-functional or cross-team projects Preferred
Experience in product marketing, consumer marketing, and insights, ideally in consumer hardware or other goods with fixed launch timelines Experience working with software teams including feature development and GTM strategies Experience collaborating with cross-functional teams across geographies Understanding of the go-to-market process through concept to asset creation to launch and post launch in market support Ability to think about issues, leading to thoughtful recommendations and action plans that can then be worked on with product management to deliver relevant consumer products Excellent communication and people skills working in an organization
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Partner with product managers and other cross-functional team members to develop product positioning, feature development, go-to-market plans, promote-in content, and sustaining marketing strategies Develop, manage, and own relationships with a cross-functional team, including marketers on the channel marketing teams, creative teams, PR, business, customer support, and more to ensure a comprehensive approach to the product narrative Advocate for the user across cross-functional teams, ensuring all marketing strategies and tactics align with overarching product positioning, consumer need, and messaging strategy Serve as the product expert both internally and externally to ensure the product is accurately represented across all marketing and sales related assets, including a well-rounded understanding of the competition and market Gather customer insights, working with the insights team, from surveys, interviews, and usability testing to inform product and marketing strategies Requirements
Bachelor's degree or equivalent practical experience 4 years of experience in product marketing or similar experience within consumer tech with hardware products Experience managing cross-functional or cross-team projects Preferred
Experience in product marketing, consumer marketing, and insights, ideally in consumer hardware or other goods with fixed launch timelines Experience working with software teams including feature development and GTM strategies Experience collaborating with cross-functional teams across geographies Understanding of the go-to-market process through concept to asset creation to launch and post launch in market support Ability to think about issues, leading to thoughtful recommendations and action plans that can then be worked on with product management to deliver relevant consumer products Excellent communication and people skills working in an organization
#J-18808-Ljbffr