SalaryGuide
Remote - B2B Lifecycle Marketing Manager
SalaryGuide, Baltimore, Maryland, United States, 21276
Responsibilities
Build, QA, and deploy dynamic engagement programs using Salesforce Marketing Cloud Account Engagement (or similar platform). Translate lifecycle and brand strategies into targeted journeys that guide customers through the enterprise sales funnel. Collaborate with business development, product and creative teams to develop messaging that’s relevant, compliant, and aligned with our brand voice. Test, optimize, and personalize communications to improve engagement, activation, and retention rates. Map and continuously refine customer touchpoints to reduce friction and increase prospect engagement. Partner with data and product teams to leverage behavioral triggers that deliver timely, contextual messages. Advocate for customer-centric communication by identifying opportunities to drive engagement and key KPIs. Design and code mobile-responsive emails using HTML and templates. Requirements
Bachelor’s degree required. 4–6 years of experience in lifecycle, CRM, or marketing automation (preferably within fintech, banking, or other regulated industries). Expertise in Salesforce Marketing Cloud or a comparable automation platform (Iterable, Braze, HubSpot, etc.). HTML proficiency for mobile-optimized email templates. Basic SQL knowledge preferred. Strong project management and cross-functional collaboration skills. Detail-oriented with excellent organization and time management. Strong analytical mindset with experience interpreting campaign performance data. Benefits
Accommodations Upon Request
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Build, QA, and deploy dynamic engagement programs using Salesforce Marketing Cloud Account Engagement (or similar platform). Translate lifecycle and brand strategies into targeted journeys that guide customers through the enterprise sales funnel. Collaborate with business development, product and creative teams to develop messaging that’s relevant, compliant, and aligned with our brand voice. Test, optimize, and personalize communications to improve engagement, activation, and retention rates. Map and continuously refine customer touchpoints to reduce friction and increase prospect engagement. Partner with data and product teams to leverage behavioral triggers that deliver timely, contextual messages. Advocate for customer-centric communication by identifying opportunities to drive engagement and key KPIs. Design and code mobile-responsive emails using HTML and templates. Requirements
Bachelor’s degree required. 4–6 years of experience in lifecycle, CRM, or marketing automation (preferably within fintech, banking, or other regulated industries). Expertise in Salesforce Marketing Cloud or a comparable automation platform (Iterable, Braze, HubSpot, etc.). HTML proficiency for mobile-optimized email templates. Basic SQL knowledge preferred. Strong project management and cross-functional collaboration skills. Detail-oriented with excellent organization and time management. Strong analytical mindset with experience interpreting campaign performance data. Benefits
Accommodations Upon Request
#J-18808-Ljbffr