SalaryGuide
Responsibilities
- Build, QA, and deploy dynamic engagement programs using Salesforce Marketing Cloud Account Engagement (or similar platform).
- Translate lifecycle and brand strategies into targeted journeys that guide customers through the enterprise sales funnel.
- Collaborate with business development, product and creative teams to develop messaging that’s relevant, compliant, and aligned with our brand voice.
- Test, optimize, and personalize communications to improve engagement, activation, and retention rates.
- Map and continuously refine customer touchpoints to reduce friction and increase prospect engagement.
- Partner with data and product teams to leverage behavioral triggers that deliver timely, contextual messages.
- Advocate for customer-centric communication by identifying opportunities to drive engagement and key KPIs.
- Design and code mobile-responsive emails using HTML and templates.
Requirements
- Bachelor’s degree required.
- 4–6 years of experience in lifecycle, CRM, or marketing automation (preferably within fintech, banking, or other regulated industries).
- Expertise in Salesforce Marketing Cloud or a comparable automation platform (Iterable, Braze, HubSpot, etc.).
- HTML proficiency for mobile-optimized email templates.
- Basic SQL knowledge preferred.
- Strong project management and cross-functional collaboration skills.
- Detail-oriented with excellent organization and time management.
- Strong analytical mindset with experience interpreting campaign performance data.
Benefits
- Accommodations Upon Request