Medium Giant Company Inc.
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Job Title Director of Media Strategy
Business Title Director of Media Strategy
Education High School / GED
Location Downtown Dallas (MEDG) - Dallas, TX 75201 US (Primary)
Salary Grade Job Type Full-Time
Exemption Type Exempt
Travel Some Travel
Job Description Medium Giant is looking for a Director of Media Strategy to help lead integrated media planning and execution across digital and traditional channels for one of our flagship accounts, the State of Montana travel and tourism business—while also shaping the future of our agency’s media practice.
If you’re a strategic thinker who knows how to turn insight into impact, loves mentoring teams, and thrives in a fast‑paced, collaborative environment, this may be your next great move.
What You’ll Do
Lead cross‑channel media strategy across paid social, programmatic, search, display, video, and traditional media.
Oversee end‑to‑end campaign planning, activation, optimization, and reporting—ensuring programs deliver measurable results.
Translate data and audience insights into clear strategic recommendations that advance client business goals.
Serve as a trusted advisor to clients and a key voice within agency leadership.
Build and maintain strong relationships with publishers, platforms, and technology partners.
Partner with our analytics team to develop data‑driven approaches that improve performance and outcomes.
Mentor and grow a team of planners and buyers, fostering a culture of curiosity, accountability, and excellence.
Support innovation across the agency by identifying new tools, platforms, and opportunities for growth.
Contribute to cross‑sell, new business, and agency marketing efforts.
Job Requirements What You Bring
7–10+ years of experience activating omni‑channel media campaigns
Strong working knowledge of traditional media planning/buying
Proven track record of leading integrated media strategies that drive results
Exceptional communication skills—you simplify complexity and tell compelling stories
Analytical thinker who’s comfortable using data to guide decisions
Strong negotiation skills and understanding of industry dynamics
Experience managing and developing high‑performing teams
Ability to thrive in a fast‑paced, collaborative environment
A passion for innovation, emerging platforms, and new ways of thinking
Why Medium Giant You’ll join an ambitious, creative agency backed by the reach and resources of Hearst Newspapers. Here, you will:
Lead high‑visibility, nationally recognized work
Collaborate with smart, passionate teammates who love what they do
Access best‑in‑class tools, research, and technology
Have room to experiment, innovate, and build something meaningful
Apply now and let’s build something extraordinary together.
About HNP With 2,500 employees across the nation, Hearst Newspapers (HNP) represents a network of 28 daily and 50 weekly publications, including the Austin American‑Statesman, Houston Chronicle, San Antonio Express‑News, San Francisco Chronicle and Times Union (Albany). Our portfolio also includes several top digital‑only news and lifestyle sites such as Chron., CT Insider, MySA and SFGATE, along with marketing services businesses like Medium Giant and entertainment brands such as King Features Syndicate.
At HNP, we’re investing in new and innovative ways to tell stories — growing newsrooms, diversifying tools and evolving platforms — to support the millions of people who trust us each month to help them make decisions, take action and be inspired.
Be part of something bigger — Your Headline Awaits
About Medium Giant (Dallas) Medium Giant (www.mediumgiant.co) is a full‑service integrated advertising agency within The Dallas Morning News portfolio. We help brands grow by connecting data and storytelling — blending strategy, creativity, media, and performance to drive measurable impact.
Our work spans local, regional, and national clients, delivering integrated solutions across digital, print, social, and experiential channels.
As part of the Hearst organization, Medium Giant combines the credibility of trusted journalism with the agility and innovation of a modern agency — turning insight into ideas that move people and brands forward.
Benefits
Flexible Work Schedules – Because balance matters.
Health, Dental & Vision Coverage – Comprehensive plans to keep you and your family healthy.
24/7 Telemedicine Access (MDLive) – Talk to board‑certified doctors anytime, anywhere.
FMLA & Parental Leave – Supporting you through life’s important moments.
Retirement Benefits with Employer Contributions – Helping you invest in your future.
Onsite Fitness Center – Stay active and energized during your day.
Employee Assistance Program (EAP) – Free, confidential support for life’s challenges.
Monthly “Health & Wealth” Webinars – Tools and tips to support your physical and financial wellness.
18 Days of Paid Time Off + 9 Paid Holidays – Plenty of time to recharge.
8 Hours of Paid Community Service Time – Give back to the causes that matter most to you.
#J-18808-Ljbffr
Job Title Director of Media Strategy
Business Title Director of Media Strategy
Education High School / GED
Location Downtown Dallas (MEDG) - Dallas, TX 75201 US (Primary)
Salary Grade Job Type Full-Time
Exemption Type Exempt
Travel Some Travel
Job Description Medium Giant is looking for a Director of Media Strategy to help lead integrated media planning and execution across digital and traditional channels for one of our flagship accounts, the State of Montana travel and tourism business—while also shaping the future of our agency’s media practice.
If you’re a strategic thinker who knows how to turn insight into impact, loves mentoring teams, and thrives in a fast‑paced, collaborative environment, this may be your next great move.
What You’ll Do
Lead cross‑channel media strategy across paid social, programmatic, search, display, video, and traditional media.
Oversee end‑to‑end campaign planning, activation, optimization, and reporting—ensuring programs deliver measurable results.
Translate data and audience insights into clear strategic recommendations that advance client business goals.
Serve as a trusted advisor to clients and a key voice within agency leadership.
Build and maintain strong relationships with publishers, platforms, and technology partners.
Partner with our analytics team to develop data‑driven approaches that improve performance and outcomes.
Mentor and grow a team of planners and buyers, fostering a culture of curiosity, accountability, and excellence.
Support innovation across the agency by identifying new tools, platforms, and opportunities for growth.
Contribute to cross‑sell, new business, and agency marketing efforts.
Job Requirements What You Bring
7–10+ years of experience activating omni‑channel media campaigns
Strong working knowledge of traditional media planning/buying
Proven track record of leading integrated media strategies that drive results
Exceptional communication skills—you simplify complexity and tell compelling stories
Analytical thinker who’s comfortable using data to guide decisions
Strong negotiation skills and understanding of industry dynamics
Experience managing and developing high‑performing teams
Ability to thrive in a fast‑paced, collaborative environment
A passion for innovation, emerging platforms, and new ways of thinking
Why Medium Giant You’ll join an ambitious, creative agency backed by the reach and resources of Hearst Newspapers. Here, you will:
Lead high‑visibility, nationally recognized work
Collaborate with smart, passionate teammates who love what they do
Access best‑in‑class tools, research, and technology
Have room to experiment, innovate, and build something meaningful
Apply now and let’s build something extraordinary together.
About HNP With 2,500 employees across the nation, Hearst Newspapers (HNP) represents a network of 28 daily and 50 weekly publications, including the Austin American‑Statesman, Houston Chronicle, San Antonio Express‑News, San Francisco Chronicle and Times Union (Albany). Our portfolio also includes several top digital‑only news and lifestyle sites such as Chron., CT Insider, MySA and SFGATE, along with marketing services businesses like Medium Giant and entertainment brands such as King Features Syndicate.
At HNP, we’re investing in new and innovative ways to tell stories — growing newsrooms, diversifying tools and evolving platforms — to support the millions of people who trust us each month to help them make decisions, take action and be inspired.
Be part of something bigger — Your Headline Awaits
About Medium Giant (Dallas) Medium Giant (www.mediumgiant.co) is a full‑service integrated advertising agency within The Dallas Morning News portfolio. We help brands grow by connecting data and storytelling — blending strategy, creativity, media, and performance to drive measurable impact.
Our work spans local, regional, and national clients, delivering integrated solutions across digital, print, social, and experiential channels.
As part of the Hearst organization, Medium Giant combines the credibility of trusted journalism with the agility and innovation of a modern agency — turning insight into ideas that move people and brands forward.
Benefits
Flexible Work Schedules – Because balance matters.
Health, Dental & Vision Coverage – Comprehensive plans to keep you and your family healthy.
24/7 Telemedicine Access (MDLive) – Talk to board‑certified doctors anytime, anywhere.
FMLA & Parental Leave – Supporting you through life’s important moments.
Retirement Benefits with Employer Contributions – Helping you invest in your future.
Onsite Fitness Center – Stay active and energized during your day.
Employee Assistance Program (EAP) – Free, confidential support for life’s challenges.
Monthly “Health & Wealth” Webinars – Tools and tips to support your physical and financial wellness.
18 Days of Paid Time Off + 9 Paid Holidays – Plenty of time to recharge.
8 Hours of Paid Community Service Time – Give back to the causes that matter most to you.
#J-18808-Ljbffr