JD Watches NY is hiring: Social Media Content Creator / Marketing in New York

Content Creator Location: New York, NY | Hybrid Reports to: Marketing Manager/ Director of Operations Role Overview The Content Creator is responsible for producing high-quality, on-brand digital content that showcases JD Watches’ luxury timepieces, services, and in-store experience. This role plays a key part in driving brand awareness, engagement, and sales across social media, website, email, and marketing campaigns. The ideal candidate has a strong eye for detail, understands luxury aesthetics, and can translate products and experiences into compelling visual and written content. Key Responsibilities Content Creation Create original photo, video, and written content for platforms including Instagram, TikTok, website, email campaigns, and digital ads. Capture high-quality product photography and short-form video content (Reels, Stories, TikToks), including watches, jewelry, packaging, and in-store moments. Edit photos and videos to align with JD Watches’ luxury brand standards. Assist with lifestyle and campaign shoots, events, and showroom content. Social Media Support Support day-to-day content needs for social media channels. Assist with content scheduling and posting according to the marketing calendar. Monitor engagement and provide basic performance feedback (what’s working, trends, audience response). Brand & Storytelling Ensure all content reflects JD Watches’ tone: luxury, trust, expertise, and authenticity. Help tell the story behind each timepiece, including craftsmanship, condition, provenance, and service. Maintain consistency in visuals, captions, and messaging across all platforms. Collaboration Work closely with Sales, Operations, and Marketing teams to align content with inventory, promotions, and campaigns. Coordinate with photographers, videographers, influencers, or external partners as needed. Assist with content for special initiatives (events, partnerships, launches, service offerings). Asset Management Organize and maintain a content library of photos, videos, and brand assets. Ensure proper naming, storage, and easy retrieval of content for future use. Qualifications Proven experience as a Content Creator, Social Media Content Specialist, or similar role. Strong portfolio showcasing photography, video, and/or social media content. Proficiency with content tools such as Adobe Creative Suite, Canva, CapCut, Final Cut, or similar. Strong understanding of social media platforms and trends, especially Instagram and TikTok. Excellent attention to detail and visual consistency. Ability to work independently while meeting deadlines. Interest or background in luxury goods, watches, jewelry, fashion, or lifestyle brands is a strong plus.