Sr. Lead, Performance Marketing, DesignShop & Samplize

Material Bank is a fast‑paced, high‑growth technology company and created the world’s largest material marketplace for the Architecture and Design industry, providing the fastest and most powerful way to start and manage a design project.

DesignShop and Samplize represent Material Bank’s emerging consumer‑focused businesses, marking an exciting new chapter in the company’s growth strategy. Having successfully built a $2B‑valued B2B company, Material Bank is now leveraging its deep expertise in brand relationships, advanced technology, and logistics to unlock significant growth with end consumers and renovators.

Samplize, acquired as our first foray into the consumer space, provides innovative peel‑and‑stick samples that make paint selection easier than ever. DesignShop, launched this year, serves as an all‑in‑one platform empowering renovators at every step – from inspiration and visualization to seamless ordering of product samples across multiple categories.

Responsibilities

• Lead performance marketing across DesignShop and Samplize, driving efficient customer acquisition and shaping strategy for Search, Social, TV & CTV, with potential to explore additional channels.
• Own the performance marketing roadmap end‑to‑end: channel strategy, testing plans, creative requirements, forecasting, and stewardship of a multi‑million‑dollar budget.
• Oversee an analyst and manage the marketing technology stack enabling targeting, attribution, experimentation, and reporting.
• Collaborate with integrated & brand marketing, product, and engineering teams to influence onsite optimization, improve conversion, and advance Martech capabilities.
• Serve as primary relationship owner for platform partners (Google, Meta, Pinterest, Tatari) to maximize access to best practices and strategic support.

What You’ll Do

Performance Marketing Leadership

• Own channel strategy, execution, optimization, and reporting across Search, Social, and TV/CTV.
• Develop and manage the performance marketing roadmap, including forecasting, budgeting, channel expansion, and testing plans.
• Drive measurable improvements in CAC, ROAS, conversion rate, and customer LTV.
• Oversee daily pacing and ensure efficient deployment of a multi‑million‑dollar budget.
• Establish KPIs, build structured performance reviews, and report transparently to senior leadership.
• Lead creative and messaging needs for paid channels with integrated marketing.
• Build, launch, QA, and optimize campaigns in‑platform when needed.
• Lead weekly performance huddles, synthesize insights, and drive recommendations.
• Translate business goals into structured testing agendas across acquisition, conversion, and audience targeting.
• Partner with analytics to develop dashboards and actionable insights.
• Manage attribution and measurement setup using GA/GA4, Rockerbox, and platform analytics.
• Configure and optimize core marketing technology platforms.
• Ensure tracking accuracy, data integrity, and governance across workflows.
• Manage and mentor an analyst.
• Guide cross‑functional contributors supporting performance initiatives.
• Develop high‑touch relationships with key platform reps to secure insights and support.
• Manage day‑to‑day relationships with agencies and partners.
• Set standards for quality, responsiveness, and prioritization.

Cross‑Functional Collaboration

• Collaborate closely with integrated and brand marketing to align messaging, audience strategy, and creative testing.
• Work with product and engineering teams on onsite optimization, landing pages, funnels, and testing frameworks.
• Influence the Martech and analytics roadmap.
• Partner with finance on forecasting and budgeting.
• Provide insights and recommendations to senior leadership.
• Own the integrated content and campaign calendar.
• Lead collaboration with internal teams and external partners for high‑quality content.
• Use performance metrics and market insights to optimize campaigns.
• Lead agency and partner relationships with clear briefs and brand direction.
• Manage timelines, budgets, and deliverables.
• Leverage customer insights to evolve creative approaches.
• Anticipate consumer and industry trends.
• Oversee affiliate, influencer, and brand marketing programs.
• Execute strategies across key brand‑building channels.
• Build relationships with partners, influencers, and affiliates.
• Monitor campaign effectiveness and optimize tactics.

Brand Stewardship & Advocacy

• Ensure consistent brand expression across all marketing touchpoints.
• Champion the voice of the customer to strengthen brand storytelling.
• Drive innovation in brand marketing by staying current with industry best practices.

What You’ll Bring

• 7+ years of progressive experience in performance marketing, ideally within a consumer‑focused e‑commerce environment.
• Track record of owning and scaling high‑performance acquisition channels.
• Demonstrated ability to manage multi‑million‑dollar budgets.
• Strong analytical capabilities, proficiency in GA/GA4, and comfort with data tools (Tableau, SQL).
• Experience managing and improving marketing technology platforms.
• Familiarity with performance measurement frameworks and attribution models.
• Proven ability to lead, mentor, and develop analysts.
• Skilled communicator who translates data into clear recommendations.
• Ability to manage agencies, vendors, and cross‑functional partners.
• Hands‑on operator with a bias for action.
• Comfortable moving between strategy and detailed execution.
• Analytical, test‑driven thinker who uses data to guide decisions.
• Pragmatic risk‑taker who experiments thoughtfully.
• Technically curious and eager to adopt new tools and channels.
• Collaborative leader who builds strong relationships across teams.
• Entrepreneurial and energized by building in a fast‑moving environment.
• Committed to continuous learning and staying ahead of industry trends.

Benefits

• Our people: flexible PTO, sick days, paid national holidays, and additional benefits. Join an inclusive, innovative, and fast‑paced organization.
• Relaxation and celebrations: flexible PTO, sick days, paid national holidays, and more.
• Health benefits: contributions to medical, dental, vision, and short‑term/long‑term disability plans and an employee assistance program.
• Plan for your retirement: eligible 401(k) after 90 days of employment.
• Giving back: sponsor multiple events throughout the year and receive time off to give back.
• Growth: help take your career to the next level with creative initiative and growth opportunities.
• Flexible work schedules: hybrid model allowing remote, in‑person, or a mix of both.

About Material Bank

Material Bank is the world’s largest material marketplace for the architecture and design industry, providing the fastest and most powerful way to search and sample materials. Material Bank connects design professionals to hundreds of manufacturers through facilitating brand discovery, rep engagement, and material sampling.

Material Bank has transformed the way an entire industry discovers and samples materials. By removing the friction that exists in the process, we drive business between architects and designers (members) and our Brand Partners (clients).

Our powerful material database and proprietary robotic distribution facility allow members to order samples until midnight (ET) to be delivered free of charge anywhere in the US, in one box, by 10:30 AM the next morning.

Connect with us and discover your career at Material Bank.

Equal Opportunity Employer

Material Bank is proud to be an equal opportunity employer. We value diversity, and all applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, age, national origin, veteran or disability status, or other status protected under any applicable federal, state or local law.

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