Material Bank
Sr. Lead, Performance Marketing, DesignShop & Samplize
Material Bank, Boston, Massachusetts, United States, 02298
Material Bank is a fast-paced, high-growth technology company and created the world's largest material marketplace for the Architecture and Design industry, providing the fastest and most powerful way to start and manage a design project. Learn more about us at www.materialbank.com or see below.
DesignShop and Samplize represent Material Bank’s emerging consumer-focused businesses, marking an exciting new chapter in company’s growth strategy. Having successfully built a $2B-valued B2B company, Material Bank is now leveraging its deep expertise in brand relationships, advanced technology, and logistics to unlock significant growth opportunities with end consumers and renovators.
Samplize, acquired as our first foray into the consumer space, provides innovative peel-and-stick samples that make paint selection easier than ever. DesignShop, launched this year, serves as an all-in-one platform empowering renovators at every step - from inspiration and visualization to seamless ordering of product samples across multiple categories.
We are looking for an experienced performance marketing leader to accelerate growth across DesignShop and Samize. Reporting directly to the General Manager of our consumer businesses, you will be accountable for driving efficient customer acquisition, shaping the performance marketing strategy, and managing daily execution across our core marketing channels, primarily Search, Social, TV&CTV with the potential to explore select additional channels (e.g., audio or podcasts) as appropriate.
You will own the performance marketing roadmap end-to-end, including channel strategy, testing plans, creative requirements, forecasting, and stewardship of a multi-million-dollar budget. You will oversee an analyst and be responsible for the marketing technology stack that enables targeting, attribution, experimentation, and reporting.
This role will work closely with our integrated & brand marketing, product, and engineering teams to influence onsite optimization efforts, improve conversion, and advance our Martech capabilities. You will be supported by an analytics manager focused on delivering the data needed for testing and decision-making, as well as a marketing operations project manager to help with cross-functional execution.
You will also serve as the primary relationship owner for our platform partners (Google, Meta, Pinterest, Tatari), ensuring we maximize access to best practices, betas, and strategic support.
What you’ll do Performance Marketing Leadership
Own channel strategy, execution, optimization, and reporting across Search, Social, and TV/CTV, with selective testing of emerging channels as appropriate
Develop and manage the performance marketing roadmap, including forecasting, budgeting, channel expansion, and testing plans
Drive measurable improvements in CAC, ROAS, conversion rate, and customer LTV
Oversee daily performance pacing and ensure efficient deployment of a multi-million-dollar budget
Establish clear KPIs, build structured performance reviews, and ensure transparent reporting to senior leadership
Lead creative and messaging needs for paid channels in partnership with integrated marketing
Personally build, launch, QA, and optimize campaigns in-platform when needed, ensuring operational excellence and hands‑on ownership of core channels
Lead weekly performance huddles, synthesize insights, and drive clear recommendations across teams
Experimentation, Analytics & Martech
Translate business goals structured testing agendas across acquisition, conversion, and audience targeting
Partner with analytics to develop dashboards, channel reporting, and actionable insights
Manage the attribution and measurement setup, leveraging tools such as GA/GA4, Rockerbox (or equivalents), and platform-level analytics
Oversee the configuration and optimization of core marketing technology platforms (ad tech, experimentation tools, analytics stack, feeds, etc.)
Ensure tracking accuracy, data integrity, and strong governance across performance marketing workflows
Team Leadership & Vendor Management
Manage and mentor an analyst, providing direction on analysis, testing, and operational excellence
Guide cross‑functional contributors (analytics, marketing operations) supporting performance marketing initiatives
#J-18808-Ljbffr
DesignShop and Samplize represent Material Bank’s emerging consumer-focused businesses, marking an exciting new chapter in company’s growth strategy. Having successfully built a $2B-valued B2B company, Material Bank is now leveraging its deep expertise in brand relationships, advanced technology, and logistics to unlock significant growth opportunities with end consumers and renovators.
Samplize, acquired as our first foray into the consumer space, provides innovative peel-and-stick samples that make paint selection easier than ever. DesignShop, launched this year, serves as an all-in-one platform empowering renovators at every step - from inspiration and visualization to seamless ordering of product samples across multiple categories.
We are looking for an experienced performance marketing leader to accelerate growth across DesignShop and Samize. Reporting directly to the General Manager of our consumer businesses, you will be accountable for driving efficient customer acquisition, shaping the performance marketing strategy, and managing daily execution across our core marketing channels, primarily Search, Social, TV&CTV with the potential to explore select additional channels (e.g., audio or podcasts) as appropriate.
You will own the performance marketing roadmap end-to-end, including channel strategy, testing plans, creative requirements, forecasting, and stewardship of a multi-million-dollar budget. You will oversee an analyst and be responsible for the marketing technology stack that enables targeting, attribution, experimentation, and reporting.
This role will work closely with our integrated & brand marketing, product, and engineering teams to influence onsite optimization efforts, improve conversion, and advance our Martech capabilities. You will be supported by an analytics manager focused on delivering the data needed for testing and decision-making, as well as a marketing operations project manager to help with cross-functional execution.
You will also serve as the primary relationship owner for our platform partners (Google, Meta, Pinterest, Tatari), ensuring we maximize access to best practices, betas, and strategic support.
What you’ll do Performance Marketing Leadership
Own channel strategy, execution, optimization, and reporting across Search, Social, and TV/CTV, with selective testing of emerging channels as appropriate
Develop and manage the performance marketing roadmap, including forecasting, budgeting, channel expansion, and testing plans
Drive measurable improvements in CAC, ROAS, conversion rate, and customer LTV
Oversee daily performance pacing and ensure efficient deployment of a multi-million-dollar budget
Establish clear KPIs, build structured performance reviews, and ensure transparent reporting to senior leadership
Lead creative and messaging needs for paid channels in partnership with integrated marketing
Personally build, launch, QA, and optimize campaigns in-platform when needed, ensuring operational excellence and hands‑on ownership of core channels
Lead weekly performance huddles, synthesize insights, and drive clear recommendations across teams
Experimentation, Analytics & Martech
Translate business goals structured testing agendas across acquisition, conversion, and audience targeting
Partner with analytics to develop dashboards, channel reporting, and actionable insights
Manage the attribution and measurement setup, leveraging tools such as GA/GA4, Rockerbox (or equivalents), and platform-level analytics
Oversee the configuration and optimization of core marketing technology platforms (ad tech, experimentation tools, analytics stack, feeds, etc.)
Ensure tracking accuracy, data integrity, and strong governance across performance marketing workflows
Team Leadership & Vendor Management
Manage and mentor an analyst, providing direction on analysis, testing, and operational excellence
Guide cross‑functional contributors (analytics, marketing operations) supporting performance marketing initiatives
#J-18808-Ljbffr