jobr.pro
Senior Manager, Product Marketing of Samsung Health
jobr.pro, Plano, Texas, United States, 75086
Position Summary
Senior Manager, Product Marketing of Samsung Health will be responsible for developing and executing marketing strategies to drive awareness, user acquisition, engagement, and retention for Samsung’s Health app & services. The Health app covers activity, fitness, sleep, nutrition, mindfulness and heart health. This role focuses on positioning, digital campaigns, co‑marketing partnerships, and data‑driven initiatives to establish Samsung Health as a leading digital health and wellness platform.
Role And Responsibilities
Develop and implement a comprehensive marketing strategy to increase visibility, adoption and continued engagement of Samsung Health initiatives.
Lead multi‑channel marketing campaigns (digital, social, influencer, PR, in‑app promotions) from core paid, owned, earned and in‑app channels to drive user growth.
Collaborate with relevant functional teams and product categories to contribute to integrated marketing efforts within the MX business.
Lead agency partnerships to deliver best‑in‑class creative and flawless execution across multi‑channel marketing and collaborate closely with integrated marketing strategies.
Develop user acquisition strategies in partnership with product managers through paid and organic channels, including ASO, paid media, PR, event marketing and influencer marketing.
Optimize CRM, push notifications, and email marketing to enhance user acquisition, engagement and retention.
Leverage growth marketing tactics such as referral programs, EPP, and community engagement.
Define and track key KPIs with product managers along with marketing KPIs (CTR/CTA, conversion rates, churn, etc.).
Measure and understand campaign effectiveness.
Create market and user insights through campaigns and optimize/shift strategies to fit the best path forward.
Work closely with cross‑functional teams and other subsidiaries (US R&D, Health B2B), sales/account teams and Korea sales team to ensure marketing alignment with product development.
Collaborate and lead PR, social media and content creation teams to amplify Samsung’s health initiatives in the health space with partners and against competitors.
Work with Samsung’s multiple product categories to develop integrated marketing strategies.
Develop co‑marketing initiatives with health and fitness partners, accessories manufacturers, and service providers.
Collaborate with healthcare institutions and corporate wellness programs to expand the platform’s reach.
Skills And Qualifications
Bachelor degree in marketing, business administration, communication, digital marketing or related fields.
8+ years of experience in marketing, app marketing, and performance marketing in consumer service field.
Excellent communication skills, both oral and written.
Strategic thinking and problem‑solving skills.
Creativity and storytelling.
Negotiation and influencing skills.
Strong analytical skills.
Ability to navigate a fast‑paced, global organization and collaborate with cross‑functional teams.
Master’s degree (MBA or equivalent) in marketing, business, or a related field preferred.
10+ years of experience in marketing, app marketing, and performance marketing.
Experience in health tech, fitness, wellness, or consumer mobile apps.
At Samsung, we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners, and communities.
* Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.
Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process
Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team (855‑557‑3247) or SEA_Accommodations_Ext@sea.samsung.com for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.
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Role And Responsibilities
Develop and implement a comprehensive marketing strategy to increase visibility, adoption and continued engagement of Samsung Health initiatives.
Lead multi‑channel marketing campaigns (digital, social, influencer, PR, in‑app promotions) from core paid, owned, earned and in‑app channels to drive user growth.
Collaborate with relevant functional teams and product categories to contribute to integrated marketing efforts within the MX business.
Lead agency partnerships to deliver best‑in‑class creative and flawless execution across multi‑channel marketing and collaborate closely with integrated marketing strategies.
Develop user acquisition strategies in partnership with product managers through paid and organic channels, including ASO, paid media, PR, event marketing and influencer marketing.
Optimize CRM, push notifications, and email marketing to enhance user acquisition, engagement and retention.
Leverage growth marketing tactics such as referral programs, EPP, and community engagement.
Define and track key KPIs with product managers along with marketing KPIs (CTR/CTA, conversion rates, churn, etc.).
Measure and understand campaign effectiveness.
Create market and user insights through campaigns and optimize/shift strategies to fit the best path forward.
Work closely with cross‑functional teams and other subsidiaries (US R&D, Health B2B), sales/account teams and Korea sales team to ensure marketing alignment with product development.
Collaborate and lead PR, social media and content creation teams to amplify Samsung’s health initiatives in the health space with partners and against competitors.
Work with Samsung’s multiple product categories to develop integrated marketing strategies.
Develop co‑marketing initiatives with health and fitness partners, accessories manufacturers, and service providers.
Collaborate with healthcare institutions and corporate wellness programs to expand the platform’s reach.
Skills And Qualifications
Bachelor degree in marketing, business administration, communication, digital marketing or related fields.
8+ years of experience in marketing, app marketing, and performance marketing in consumer service field.
Excellent communication skills, both oral and written.
Strategic thinking and problem‑solving skills.
Creativity and storytelling.
Negotiation and influencing skills.
Strong analytical skills.
Ability to navigate a fast‑paced, global organization and collaborate with cross‑functional teams.
Master’s degree (MBA or equivalent) in marketing, business, or a related field preferred.
10+ years of experience in marketing, app marketing, and performance marketing.
Experience in health tech, fitness, wellness, or consumer mobile apps.
At Samsung, we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners, and communities.
* Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.
Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process
Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team (855‑557‑3247) or SEA_Accommodations_Ext@sea.samsung.com for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.
#J-18808-Ljbffr