SalaryGuide
Responsibilities
- Be directly responsible for defining, designing and building data-driven lifecycle programs from campaign ideation to customer acquisition, expansion, and retention, including all operational touchpoints to support the customer through their journey
- Lead and manage cross-functional campaign execution, collaborating closely with teams including Product, Product Marketing, Performance Marketing, Partner Marketing, Sales/Care, Martech, and Brand & Creative. This includes developing campaign briefs, defining audience requirements and traits, crafting campaign messaging, and owning the entire launch process
- Own end-to-end QA and performance: define success metrics, monitor them, and deliver regular readouts to go-to-market partners; drive improvements through experimentation and upstream/downstream system or process changes
- Be skilled in understanding and making prioritization trade-offs and making recommendations to balance speed with quality
- Know how to use data analytics tools, such as Thoughtspot and Amplitude, to not just view performance but to dive in across multiple views to derive the insights needed
Requirements
- Bachelor's degree in Marketing, Business, or related field or relevant experience
- Minimum of 5 years of experience in marketing, with at least 3 years of direct experience in lifecycle marketing
- Ability to balance priorities and negotiate scope with managers and stakeholders to hit launch goals
- Proficiency in marketing automation platforms, CRM systems, and analytics tools
- Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions
- Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments and levels of the organization
- Strategic thinker with a track record of developing and executing successful lifecycle marketing strategies including recommending enhancements to existing programs
- Creative problem solver who can identify opportunities, drive innovation, and adapt to changing market dynamics
Preferred
Benefits
- Medical, Dental, Vision Insurance
- 401k, With Matching Contributions
- Paid Time Off
- Health Savings Account (HSA)
- Flexible Spending Account (FSA)
- Short-Term/Long-Term Disability Insurance
- Fertility
- Mental Health