Director, Partnership Marketing – Premier Lacrosse League
Location: New York (In Office) Start Date: January 2026
Company Values
- Stay Grounded
- Think Critically
- Be Helpful
- Encourage Creativity
- Persevere Through the Noise
- Operate Like an Owner
Position Overview
The Premier Lacrosse League is seeking a Director, Partnership Marketing to lead the management, implementation, and development of impactful marketing and media platforms for select PLL and WLL partners. The candidate will work externally and cross‑functionally on a daily basis to execute impactful sports marketing initiatives, manage partnerships from onboarding through activation, and focus on retaining and expanding existing partners. This highly collaborative role reports directly to the Vice President of Partnership Marketing.
Qualifications and Requirements
- 6-8+ years of experience in partnership marketing, agency, or client servicing roles
- 5+ years of direct account management experience
- 3+ years of managing direct reports
- Outstanding relationship builder with strong leadership skills
- High‑quality verbal, written, and interpersonal skills
- Experience managing full execution and renewal cycle (implementation, recap, renewal proposal, and closing renewal and/or upsell agreements) with sales and strategy teams
- Knowledge of contract language and collaboration with legal teams to structure new agreements
- Deep understanding of the sports sponsorship landscape
- Strategic thinker able to manage both short‑term and long‑term projects simultaneously
- Comfortable interacting with external partners on a day‑to‑day basis
- Strong organization skills to track partnership asset fulfillment
- Regular user of CRM, spreadsheet, word processing, and project management tools
- Exemplifies company values
- Encourages creativity while developing new activation opportunities that unlock revenue growth
- Operates like an owner
- Thinks critically, especially regarding how to leverage partner assets to support PLL growth
- Perseveres through the noise with outstanding attention to detail
- Be helpful, understands cross‑departmental touchpoints of partnership management and supports other departments
- Willing and excited to travel weekends throughout the summer during the PLL season
Responsibilities
- Ownership of Tier A account portfolio across various categories
- Strategize, forecast, and execute partnership activations across all platforms
- Develop partnership strategies that exceed partner KPIs and advance PLL/WLL business objectives
- Build positive relationships with cross‑functional Director, VP‑level partners
- Run weekly update calls for accounts with moderate complexity, including endemic brands
- Present delivery reports and data‑driven insights to inform partner decisions and unlock incremental investment
- Lead account renewals: strategy, presentation, negotiation, and deal closing
- Develop new ideas that deliver against partner marketing objectives and drive revenue growth
- Maintain expert knowledge of partner marketing objectives, both with the PLL/WLL and competitors
- Team lead for select strategic projects:
- Asset Tracking + Partner Reporting
- VIP Executive Events
- Internal & External Process Development
- Sales Transition Process Development
- Travel regularly to PLL events to ensure proper execution of on‑site activations
- Expand network throughout partner marketing org, including senior‑level decision‑makers
- Clear execution with organizational peers as directed
- Hire and manage talent that may include Sr. Acct. Mgrs., Acct. Mgrs., and Coordinators
Compensation
- Base Salary: $110,000 – $120,000 (based on experience, seniority, and location)
- Benefits include Health, Life, Dental, and Vision Insurance, 401(k) plan, Equity Sharing, Mental Health Stipend, Unlimited PTO, and Paid Parental Leave
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
Seniority level: Director
Employment type: Full‑time
Job function: Marketing and Sales
#J-18808-Ljbffr