Vice President of Marketing & Communications
Experience Fayetteville – the official destination marketing organization for one of the most dynamic and creative cities in the Ozarks – is seeking an experienced Vice President of Marketing & Communications to lead our destination brand strategy and drive Fayetteville’s visibility in regional and national markets.
This executive role plays a core part in advancing Fayetteville’s tourism economy by overseeing all marketing, communications, and public relations functions for the Advertising & Promotion Commission.
Key Responsibilities
- Lead the development and execution of annual destination marketing strategies
- Oversee integrated campaigns across paid, earned, owned, and shared channels
- Strengthen Fayetteville’s brand presence through research-driven storytelling
- Build and maintain media relationships to increase earned media coverage
- Manage agency partners, internal marketing staff, and departmental resources
- Ensure alignment between community stakeholders, industry partners, and organizational messaging
- Present marketing results, research, and KPIs to leadership and the A&P Commission
Ideal Candidate Profile
We are seeking a tourism-minded marketing leader who understands the unique dynamics of the DMO environment and can translate community assets into compelling visitor experiences.
Qualifications
- 5+ years of marketing/communications leadership (DMO or travel/tourism experience strongly preferred)
- Proven success in brand management, PR, and integrated campaign development
- Strong understanding of tourism research, segmentation, and performance metrics
- Exceptional written, verbal, and presentation skills
- Demonstrated ability to build partnerships with media, stakeholders, and community leaders
- Willingness to relocate to Fayetteville, Arkansas
Compensation & Benefits
- Salary: $85,000–$110,000
- Employer-supported health, dental, vision & life insurance
- Retirement plan with 5% employer match
- Paid vacation, holidays, floating holiday & sick time
- Relocation package negotiable
For complete job description and application instructions visit:
Application deadline is December 12th.
Why Work in Fayetteville?
Fayetteville is known for its vibrant arts scene, outdoor recreation, thriving culinary community, and the energy of the University of Arkansas. As part of our leadership team, you’ll help elevate a destination that blends creativity, culture, and natural beauty—and has the momentum to match.
Experience Fayetteville is an equal opportunity employer. All applications may be subject to disclosure under the Arkansas Freedom of Information Act.
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