Shake Shack
Senior Director, Loyalty and Channel Marketing
Shake Shack, Atlanta, Georgia, United States, 30383
Senior Director, Loyalty and Channel Marketing
Join Shake Shack as the Senior Director of Loyalty and Channel Marketing. This role is responsible for building and growing our Shake Shack Loyalty Program, overseeing our CRM and LifeCycle channels, and managing our Delivery services across both first‑party and third‑party platforms.
Preferred locations:
New York Support Center (225 Varick St., New York, NY); Atlanta, GA Support Center (2 Ballpark Center, 800 Battery Ave SE, Atlanta, GA)
Job Responsibilities
Build and deploy a best‑in‑class Loyalty program across Shake Shack’s own channels – integrate existing offer and CRM touchpoints to create a lifecycle‑based approach.
Lead the holistic strategy for Delivery (both first‑party and third‑party) to drive growth and sales, identify and execute key opportunities across advertising, promotions, product, and activations.
Oversee CRM and lifecycle marketing programs, including our promotional calendar, email and push marketing, and build a guest segmentation strategy that drives acquisition and retention.
Drive our channel marketing strategy, including the gift card program in first‑party and third‑party channels, develop compelling promotions, campaigns and B2B partnerships.
Minimum Qualifications
Proven success in developing and executing a loyalty program, preferably within QSR, fast‑casual, or related sectors.
Strong understanding of digital marketing tools, CRM, analytics, and performance metrics.
Excellent project management skills, with the ability to manage multiple campaigns and initiatives simultaneously.
Experience in digital marketing, channel marketing, or hospitality/foodservice marketing with a focus on digital channels.
Gift‑card management experience a plus.
Bachelor’s degree in Marketing, Communications, or related field.
8–10 years of work experience, 4–6 years of supervisory experience.
Preferred Qualifications
Experience building and launching a best‑in‑class loyalty program.
Prior experience in QSR – either on the restaurant side or delivery partner (DoorDash, Uber, or GrubHub).
Strong negotiations and relationship management skills with external partners and media vendors.
Management consulting, investment banking, or strategic agency management experience a plus.
Master’s degree; MBA or similar graduate degree preferred.
10+ years of work experience, 4–6 years of supervisory experience.
Benefits
Weekly Pay and Performance bonuses.
Shake Shack Meal Discounts.
Exclusive corporate discounts for travel, electronics, wellness, leisure activities and more.
Medical, Dental, and Vision Insurance.
Employer‑Paid Life and Disability Insurance.
401(k) Plan with Company Match.
Paid Time Off.
Paid Parental Leave.
Employee Assistance Program.
Pre‑Tax Commuter and Parking Benefits.
Flexible Spending and Dependent Care Accounts.
Development and Growth Opportunities.
Equal Opportunity Employer Shake Shack is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to any protected characteristic, including race, color, ancestry, national origin, religion, creed, age, disability, sex, gender identity, sexual orientation, gender expression, medical condition, genetic information, marital, military and veteran status.
#J-18808-Ljbffr
Preferred locations:
New York Support Center (225 Varick St., New York, NY); Atlanta, GA Support Center (2 Ballpark Center, 800 Battery Ave SE, Atlanta, GA)
Job Responsibilities
Build and deploy a best‑in‑class Loyalty program across Shake Shack’s own channels – integrate existing offer and CRM touchpoints to create a lifecycle‑based approach.
Lead the holistic strategy for Delivery (both first‑party and third‑party) to drive growth and sales, identify and execute key opportunities across advertising, promotions, product, and activations.
Oversee CRM and lifecycle marketing programs, including our promotional calendar, email and push marketing, and build a guest segmentation strategy that drives acquisition and retention.
Drive our channel marketing strategy, including the gift card program in first‑party and third‑party channels, develop compelling promotions, campaigns and B2B partnerships.
Minimum Qualifications
Proven success in developing and executing a loyalty program, preferably within QSR, fast‑casual, or related sectors.
Strong understanding of digital marketing tools, CRM, analytics, and performance metrics.
Excellent project management skills, with the ability to manage multiple campaigns and initiatives simultaneously.
Experience in digital marketing, channel marketing, or hospitality/foodservice marketing with a focus on digital channels.
Gift‑card management experience a plus.
Bachelor’s degree in Marketing, Communications, or related field.
8–10 years of work experience, 4–6 years of supervisory experience.
Preferred Qualifications
Experience building and launching a best‑in‑class loyalty program.
Prior experience in QSR – either on the restaurant side or delivery partner (DoorDash, Uber, or GrubHub).
Strong negotiations and relationship management skills with external partners and media vendors.
Management consulting, investment banking, or strategic agency management experience a plus.
Master’s degree; MBA or similar graduate degree preferred.
10+ years of work experience, 4–6 years of supervisory experience.
Benefits
Weekly Pay and Performance bonuses.
Shake Shack Meal Discounts.
Exclusive corporate discounts for travel, electronics, wellness, leisure activities and more.
Medical, Dental, and Vision Insurance.
Employer‑Paid Life and Disability Insurance.
401(k) Plan with Company Match.
Paid Time Off.
Paid Parental Leave.
Employee Assistance Program.
Pre‑Tax Commuter and Parking Benefits.
Flexible Spending and Dependent Care Accounts.
Development and Growth Opportunities.
Equal Opportunity Employer Shake Shack is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to any protected characteristic, including race, color, ancestry, national origin, religion, creed, age, disability, sex, gender identity, sexual orientation, gender expression, medical condition, genetic information, marital, military and veteran status.
#J-18808-Ljbffr