Bayer
Cardiorenal Associate Director Regional Marketing - California
Bayer, Sacramento, California, United States, 95828
At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ‘Health for all Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.
Cardiorenal Associate Director Regional Marketing - California Purpose As part of the field-based Product & Portfolio Squad, your primary responsibility is to engage and develop Thought Leaders (TLs), generate insights relevant to strategic decision‑making, execute regional meetings, and deliver programs to Healthcare Professionals (HCPs) for Bayer’s Cardiovascular Renal Portfolio. The ultimate goal is to help enable near‑term Squad objectives to achieve long‑term brand results. The geography of coverage will be the Southern half of California, mainly Los Angeles and potentially San Francisco. Travel up to 50% within the territory.
Key Tasks and Responsibilities
Strategic Thought Leader (TL) Engagement
Establish and maintain TL relationships in cardiovascular‑renal‑metabolic health across multiple channels (1:1s, conferences, consultancy, speaker bureau, material co‑creation, etc.) to create positive product perception and deep relationships.
Develop a regional advocate TL base aligned to CVR product communication strategy.
Identify and recommend TLs to provide brand insight.
Collaborate with the local team to identify emerging TLs and make proposals to add or subtract to maintain focus on critical top TLs driving peer influence, institutional decision‑making, and scientific advances.
Develop and maintain deep clinical expertise to challenge and advance TL thinking with data, brand strategy, and messaging expertise.
In collaboration with the AGM, contribute to sentiment tracking along the TL Journey and collaborate with TL Strategy/Peer‑to‑Peer (P2P) Content Lead to deliver strategies to develop TLs.
Develop, implement, and maintain accountability for interactions and feedback with regional and local external experts across the U.S.
Congress & Regional Convention Leadership
Coordinate and execute plans for company presence at appropriate conferences, leveraging and repurposing content, obtaining internal approvals, and training local staffing for a strong congress presence.
Coordinate and execute company presence at national cardiovascular‑renal conferences assigned and contribute to national conference planning.
Lead TL meetings and support executive/senior leadership encounters at congresses and industry meetings.
Attend scientific/educational sessions to advance clinical expertise and share insights with sales and brand teams.
Maintain deep understanding of the region, including opinion leaders, treatment trends, payer dynamics, and brand opportunities.
Speaker Bureau Engagement
Lead marketing‑initiated peer‑to‑peer (P2P) program execution, including national broadcast.
Support execution of the promotional speaker bureau by aiding in the development of Opinion Leader faculty, training new speakers, and enhancing compliance.
Harvest insights during program execution and feed recommendations to strengthen and evolve speaker programs.
Implement Local Marketing Initiatives and Programs
Own or contribute to local and national marketing projects that drive brand strategy and participate in platform teams focused on process improvement.
Tailor brand materials to local needs and assess further tailoring of digital solutions at the area level.
Insight Generation and Field Partnership
Coordinate, share, and consolidate customer insight and intelligence with sales consultants, AGMs, account directors, and other partners.
Execute against the regional marketing plan aligned with national brand strategy to drive growth.
Generate and communicate actionable insights to inform national strategy, tactical execution, and marketing spend efficiency.
Lead assigned advisory boards with Brand Lead, CRM peers, and agency partners; develop objectives, content, and share outcomes with stakeholders.
Collaborate with board leads to extend moderator and customer invites to region TLs and share insights with local teams.
Share knowledge on systems and processes across the CRM team and matrix organization to build deep TL relationships.
Who You Are Bayer seeks an incumbent who possesses the following:
Required Qualifications
Bachelor’s degree
Valid driver’s license and clean driving record
5‑7 years of experience in the pharma/biotech industry with at least 2 years of customer‑facing experience
2 years of experience within the cardiovascular therapeutic area
Proven accomplishment in identifying and driving a strategic business approach
Proven track record of sales, customer‑facing success, and/or superior project management
Significant experience creating, maintaining, and growing relationships with key customers and stakeholders
Demonstrated ability to advance parallel initiatives in a fast‑paced environment, attention to detail, ownership of issues, and follow‑through to completion
Proactive, results‑oriented, hard‑working, self‑starter motivated by a challenging task
Demonstrated ability to work effectively cross‑functionally, both within the organization and with external partners
Desire to take the next step in your career to build a marketing capability or advance in sales leadership
Travel (≥50 %) to customer engagements, medical conferences, patient advocacy events, and internal meetings, including evenings and weekends
Preferred Qualifications
Bachelor’s degree with a life science background
Residence near the coverage geography
Marketing or other functional/leadership experience in sales training, sales management, account management, market access, or other commercial areas
Experience working with academic institutions and key accounts
Employees can expect to be paid a salary between $143,280.00 and $214,920.00. Additional compensation may include a bonus or commission (if relevant). Additional benefits include health care, vision, dental, retirement, PTO, sick leave, etc.
This salary range is merely an estimate and may vary based on an applicant’s location, market data, skills, prior relevant experience, degrees and certifications, and other factors.
This posting will be available for application until at least 1/10/25.
Bayer is an Equal Opportunity Employer / Disabled / Veterans. Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants to request any needed accommodations.
Bayer is an E‑Verify Employer.
Location: California, United States. Division: Pharmaceuticals.
Email: hrop_usa@bayer.com
If you meet the requirements of this unique opportunity and want to impact our mission Science for a better life, we encourage you to apply now. Be part of something bigger. Be you. Be Bayer.
#J-18808-Ljbffr
Cardiorenal Associate Director Regional Marketing - California Purpose As part of the field-based Product & Portfolio Squad, your primary responsibility is to engage and develop Thought Leaders (TLs), generate insights relevant to strategic decision‑making, execute regional meetings, and deliver programs to Healthcare Professionals (HCPs) for Bayer’s Cardiovascular Renal Portfolio. The ultimate goal is to help enable near‑term Squad objectives to achieve long‑term brand results. The geography of coverage will be the Southern half of California, mainly Los Angeles and potentially San Francisco. Travel up to 50% within the territory.
Key Tasks and Responsibilities
Strategic Thought Leader (TL) Engagement
Establish and maintain TL relationships in cardiovascular‑renal‑metabolic health across multiple channels (1:1s, conferences, consultancy, speaker bureau, material co‑creation, etc.) to create positive product perception and deep relationships.
Develop a regional advocate TL base aligned to CVR product communication strategy.
Identify and recommend TLs to provide brand insight.
Collaborate with the local team to identify emerging TLs and make proposals to add or subtract to maintain focus on critical top TLs driving peer influence, institutional decision‑making, and scientific advances.
Develop and maintain deep clinical expertise to challenge and advance TL thinking with data, brand strategy, and messaging expertise.
In collaboration with the AGM, contribute to sentiment tracking along the TL Journey and collaborate with TL Strategy/Peer‑to‑Peer (P2P) Content Lead to deliver strategies to develop TLs.
Develop, implement, and maintain accountability for interactions and feedback with regional and local external experts across the U.S.
Congress & Regional Convention Leadership
Coordinate and execute plans for company presence at appropriate conferences, leveraging and repurposing content, obtaining internal approvals, and training local staffing for a strong congress presence.
Coordinate and execute company presence at national cardiovascular‑renal conferences assigned and contribute to national conference planning.
Lead TL meetings and support executive/senior leadership encounters at congresses and industry meetings.
Attend scientific/educational sessions to advance clinical expertise and share insights with sales and brand teams.
Maintain deep understanding of the region, including opinion leaders, treatment trends, payer dynamics, and brand opportunities.
Speaker Bureau Engagement
Lead marketing‑initiated peer‑to‑peer (P2P) program execution, including national broadcast.
Support execution of the promotional speaker bureau by aiding in the development of Opinion Leader faculty, training new speakers, and enhancing compliance.
Harvest insights during program execution and feed recommendations to strengthen and evolve speaker programs.
Implement Local Marketing Initiatives and Programs
Own or contribute to local and national marketing projects that drive brand strategy and participate in platform teams focused on process improvement.
Tailor brand materials to local needs and assess further tailoring of digital solutions at the area level.
Insight Generation and Field Partnership
Coordinate, share, and consolidate customer insight and intelligence with sales consultants, AGMs, account directors, and other partners.
Execute against the regional marketing plan aligned with national brand strategy to drive growth.
Generate and communicate actionable insights to inform national strategy, tactical execution, and marketing spend efficiency.
Lead assigned advisory boards with Brand Lead, CRM peers, and agency partners; develop objectives, content, and share outcomes with stakeholders.
Collaborate with board leads to extend moderator and customer invites to region TLs and share insights with local teams.
Share knowledge on systems and processes across the CRM team and matrix organization to build deep TL relationships.
Who You Are Bayer seeks an incumbent who possesses the following:
Required Qualifications
Bachelor’s degree
Valid driver’s license and clean driving record
5‑7 years of experience in the pharma/biotech industry with at least 2 years of customer‑facing experience
2 years of experience within the cardiovascular therapeutic area
Proven accomplishment in identifying and driving a strategic business approach
Proven track record of sales, customer‑facing success, and/or superior project management
Significant experience creating, maintaining, and growing relationships with key customers and stakeholders
Demonstrated ability to advance parallel initiatives in a fast‑paced environment, attention to detail, ownership of issues, and follow‑through to completion
Proactive, results‑oriented, hard‑working, self‑starter motivated by a challenging task
Demonstrated ability to work effectively cross‑functionally, both within the organization and with external partners
Desire to take the next step in your career to build a marketing capability or advance in sales leadership
Travel (≥50 %) to customer engagements, medical conferences, patient advocacy events, and internal meetings, including evenings and weekends
Preferred Qualifications
Bachelor’s degree with a life science background
Residence near the coverage geography
Marketing or other functional/leadership experience in sales training, sales management, account management, market access, or other commercial areas
Experience working with academic institutions and key accounts
Employees can expect to be paid a salary between $143,280.00 and $214,920.00. Additional compensation may include a bonus or commission (if relevant). Additional benefits include health care, vision, dental, retirement, PTO, sick leave, etc.
This salary range is merely an estimate and may vary based on an applicant’s location, market data, skills, prior relevant experience, degrees and certifications, and other factors.
This posting will be available for application until at least 1/10/25.
Bayer is an Equal Opportunity Employer / Disabled / Veterans. Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants to request any needed accommodations.
Bayer is an E‑Verify Employer.
Location: California, United States. Division: Pharmaceuticals.
Email: hrop_usa@bayer.com
If you meet the requirements of this unique opportunity and want to impact our mission Science for a better life, we encourage you to apply now. Be part of something bigger. Be you. Be Bayer.
#J-18808-Ljbffr