Bayer
Cardiorenal Associate Director Regional Marketing - Detroit
Bayer, Detroit, Michigan, United States, 48228
Cardiorenal Associate Director Regional Marketing - Detroit
4 days ago Be among the first 25 applicants
At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where 'Health for all Hunger for none' is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining 'impossible'. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice. Cardiorenal Associate Director Regional Marketing - Detroit PURPOSE As part of the field-based Product & Portfolio Squad, your primary responsibility is to engage and develop Thought Leaders (TLs), generate insights relevant to strategic decision‑making, execute regional meetings, and deliver programs to Healthcare Professionals (HCPs) for Bayer’s Cardiovascular Renal Portfolio. The ultimate goal is to help enable near‑term Squad objectives to achieve long‑term brand results. The geography of coverage will be the Detroit metro and surrounding areas, to potentially include St. Louis. Travel up to 50% within the territory.
Key Tasks And Responsibilities
Strategic Thought Leader (TL) Engagement
Congresses & Regional Convention Leadership
Speaker Bureau Engagement
Implement Regional Marketing Initiatives and Programs
Insight Generation and Field Partnership
Strategic Thought Leader (TL) Engagement
Establish and maintain TL relationships in the field of cardiovascular‑renal‑metabolic health. Engage target customers across appropriate channels and activities (1:1s, conferences, consultancy, speaker bureau, material co‑creation, etc.).
Develop a regional advocate TL base which aligns to CVR product communication strategy.
Identify and recommend TLs to provide brand insight. Collaborate with the local team to identify emerging TLs and make proposals to add or subtract to maintain focus on the critical top TLs significantly driving peer influence, institutional decision‑making, and/or scientific advances.
Develop and maintain deep clinical expertise to challenge and advance TL thinking, leveraging consistent expertise in the data, brand strategy, & messaging.
In collaboration with the Area General Manager (AGM), contribute to & inform sentiment tracking along the TL Journey to inform plans to motivate TLs to become vocal champions.
Develop, implement, and maintain accountability for the interactions and feedback with regional and local external experts across the U.S.
Congresses & Regional Conventions
Coordinate and execute plans for company presence at appropriate conferences. Leverage & repurpose content leading internal approvals and align & train local staffing to create a strong and effective congress presence.
Coordinate and execute plans for cardiovascular renal related company presence at national conferences as assigned & contribute to national conference planning.
Lead TL meetings and support exec/senior leadership encounters at congresses & industry meetings.
Attend scientific/educational sessions to advance clinical expertise, sharing key insights learned from conferences and TL engagements with sales and brand teams to maximize utility & action plans.
Maintain deep understanding of a region, including opinion leaders and other influencers, treatment and utilization trends, payer and reimbursement dynamics, and opportunities and challenges for the brand and marketing tactics within the region.
Speaker Bureau Engagement
Lead marketing‑initiated peer‑to‑peer (P2P) program execution including national broadcast.
Supports the execution of the promotional speaker bureau by aiding the development of Opinion Leader faculty to create innovative speaker content, support the training of new speakers, and increase the effectiveness and compliance of promotional programming.
Harvest insights during program execution, feeding ideas and recommendations to P2P content that lead to strengthen and evolve speaker programs.
Implement Local Marketing Initiatives and Programs
Own or contribute to various local and national marketing projects that drive brand strategy.
Tailor brand materials to local needs and assess how to further tailor digital solutions on an area level.
Insight Generation and Field Partnership
Coordinate, share, and consolidate customer insight & intelligence, including program participation with sales consultants, AGMs, regional/national account directors and other internal partners.
Execute against regional marketing plan that aligns with strategic imperatives of national brand plan and help drive brand growth at local levels.
Generate and communicate actionable insights to the brand team to help inform national strategy with regard to tactical execution and driving efficiency and marketing spend.
Lead assigned advisory boards in collaboration with Brand Lead, CRM peers, and agency partners.
Collaborate with local teams to enable the field’s optimal engagement and execution when opportunities arise.
Share knowledge on systems & processes with Brand Lead, AGM, within CRM team but also across the matrix team.
Who You Are Bayer seeks an incumbent who possesses the following:
Required Qualifications
Bachelor’s degree;
Valid driver’s license and clean driving record;
5–7 years’ experience in the pharma/biotech industry with at least 2 years of customer facing;
2 years’ experience working within the cardiovascular therapeutic area;
Proven accomplishment in identifying and driving a strategic approach to business;
Proven track record of sales, customer‑facing success, and/or superior project management;
Significant experience in creating, maintaining, and growing relationships with key customers and stakeholders;
Demonstrated ability to advance parallel initiatives in a fast‑paced environment, show attention to detail, take ownership of issues, work independently and follow through to completion;
Proactive, results‑oriented, hard‑working, self‑starter motivated by a challenging task;
Demonstrated ability to work effectively cross‑functionally, both within the organization and with external partners, collaborating to ensure successful project completion;
Desire to take the next step in your career to build a marketing capability or advance in sales leadership;
Travel (50%+) to customer engagements, medical conferences, patient advocacy events, and internal meetings. Travel may occur in the evenings and on weekends.
Preferred Qualifications
Bachelor’s degree with a life science background;
To reside in or near the geography;
Marketing or other functional/leadership experience in sales training, sales management, account management, market access, and/or other commercial areas;
Experience working with academic institutions and key accounts.
Employees can expect to be paid a salary between $143,280.00 – $214,920.00. Additional compensation may include a bonus or commission (if relevant). Additional benefits include health care, vision, dental, retirement, PTO, sick leave, etc. This salary range is merely an estimate and may vary based on an applicant’s location, market data/ranges, an applicant’s skills and prior relevant experience, certain degrees and certifications, and other relevant factors.
This posting will be available for application until at least 1/10/25.
This role is eligible for an employee referral bonus.
YOUR APPLICATION Bayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and want to impact our mission Science for a better life, we encourage you to apply now. Be part of something bigger. Be you. Be Bayer.
To all recruitment agencies: Bayer does not accept unsolicited third party resumes.
Bayer is an Equal Opportunity Employer/Disabled/Veterans
Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below.
Bayer is an E-Verify Employer.
Location:
United States : Michigan : Detroit
Division:
Pharmaceuticals
Reference Code:
859242
Contact Us
Email: hrop_usa@bayer.com
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing and Sales
Industries Chemical Manufacturing
Pharmaceutical Manufacturing
Biotechnology Research
Referrals increase your chances of interviewing at Bayer by 2x
#J-18808-Ljbffr
At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where 'Health for all Hunger for none' is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining 'impossible'. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice. Cardiorenal Associate Director Regional Marketing - Detroit PURPOSE As part of the field-based Product & Portfolio Squad, your primary responsibility is to engage and develop Thought Leaders (TLs), generate insights relevant to strategic decision‑making, execute regional meetings, and deliver programs to Healthcare Professionals (HCPs) for Bayer’s Cardiovascular Renal Portfolio. The ultimate goal is to help enable near‑term Squad objectives to achieve long‑term brand results. The geography of coverage will be the Detroit metro and surrounding areas, to potentially include St. Louis. Travel up to 50% within the territory.
Key Tasks And Responsibilities
Strategic Thought Leader (TL) Engagement
Congresses & Regional Convention Leadership
Speaker Bureau Engagement
Implement Regional Marketing Initiatives and Programs
Insight Generation and Field Partnership
Strategic Thought Leader (TL) Engagement
Establish and maintain TL relationships in the field of cardiovascular‑renal‑metabolic health. Engage target customers across appropriate channels and activities (1:1s, conferences, consultancy, speaker bureau, material co‑creation, etc.).
Develop a regional advocate TL base which aligns to CVR product communication strategy.
Identify and recommend TLs to provide brand insight. Collaborate with the local team to identify emerging TLs and make proposals to add or subtract to maintain focus on the critical top TLs significantly driving peer influence, institutional decision‑making, and/or scientific advances.
Develop and maintain deep clinical expertise to challenge and advance TL thinking, leveraging consistent expertise in the data, brand strategy, & messaging.
In collaboration with the Area General Manager (AGM), contribute to & inform sentiment tracking along the TL Journey to inform plans to motivate TLs to become vocal champions.
Develop, implement, and maintain accountability for the interactions and feedback with regional and local external experts across the U.S.
Congresses & Regional Conventions
Coordinate and execute plans for company presence at appropriate conferences. Leverage & repurpose content leading internal approvals and align & train local staffing to create a strong and effective congress presence.
Coordinate and execute plans for cardiovascular renal related company presence at national conferences as assigned & contribute to national conference planning.
Lead TL meetings and support exec/senior leadership encounters at congresses & industry meetings.
Attend scientific/educational sessions to advance clinical expertise, sharing key insights learned from conferences and TL engagements with sales and brand teams to maximize utility & action plans.
Maintain deep understanding of a region, including opinion leaders and other influencers, treatment and utilization trends, payer and reimbursement dynamics, and opportunities and challenges for the brand and marketing tactics within the region.
Speaker Bureau Engagement
Lead marketing‑initiated peer‑to‑peer (P2P) program execution including national broadcast.
Supports the execution of the promotional speaker bureau by aiding the development of Opinion Leader faculty to create innovative speaker content, support the training of new speakers, and increase the effectiveness and compliance of promotional programming.
Harvest insights during program execution, feeding ideas and recommendations to P2P content that lead to strengthen and evolve speaker programs.
Implement Local Marketing Initiatives and Programs
Own or contribute to various local and national marketing projects that drive brand strategy.
Tailor brand materials to local needs and assess how to further tailor digital solutions on an area level.
Insight Generation and Field Partnership
Coordinate, share, and consolidate customer insight & intelligence, including program participation with sales consultants, AGMs, regional/national account directors and other internal partners.
Execute against regional marketing plan that aligns with strategic imperatives of national brand plan and help drive brand growth at local levels.
Generate and communicate actionable insights to the brand team to help inform national strategy with regard to tactical execution and driving efficiency and marketing spend.
Lead assigned advisory boards in collaboration with Brand Lead, CRM peers, and agency partners.
Collaborate with local teams to enable the field’s optimal engagement and execution when opportunities arise.
Share knowledge on systems & processes with Brand Lead, AGM, within CRM team but also across the matrix team.
Who You Are Bayer seeks an incumbent who possesses the following:
Required Qualifications
Bachelor’s degree;
Valid driver’s license and clean driving record;
5–7 years’ experience in the pharma/biotech industry with at least 2 years of customer facing;
2 years’ experience working within the cardiovascular therapeutic area;
Proven accomplishment in identifying and driving a strategic approach to business;
Proven track record of sales, customer‑facing success, and/or superior project management;
Significant experience in creating, maintaining, and growing relationships with key customers and stakeholders;
Demonstrated ability to advance parallel initiatives in a fast‑paced environment, show attention to detail, take ownership of issues, work independently and follow through to completion;
Proactive, results‑oriented, hard‑working, self‑starter motivated by a challenging task;
Demonstrated ability to work effectively cross‑functionally, both within the organization and with external partners, collaborating to ensure successful project completion;
Desire to take the next step in your career to build a marketing capability or advance in sales leadership;
Travel (50%+) to customer engagements, medical conferences, patient advocacy events, and internal meetings. Travel may occur in the evenings and on weekends.
Preferred Qualifications
Bachelor’s degree with a life science background;
To reside in or near the geography;
Marketing or other functional/leadership experience in sales training, sales management, account management, market access, and/or other commercial areas;
Experience working with academic institutions and key accounts.
Employees can expect to be paid a salary between $143,280.00 – $214,920.00. Additional compensation may include a bonus or commission (if relevant). Additional benefits include health care, vision, dental, retirement, PTO, sick leave, etc. This salary range is merely an estimate and may vary based on an applicant’s location, market data/ranges, an applicant’s skills and prior relevant experience, certain degrees and certifications, and other relevant factors.
This posting will be available for application until at least 1/10/25.
This role is eligible for an employee referral bonus.
YOUR APPLICATION Bayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and want to impact our mission Science for a better life, we encourage you to apply now. Be part of something bigger. Be you. Be Bayer.
To all recruitment agencies: Bayer does not accept unsolicited third party resumes.
Bayer is an Equal Opportunity Employer/Disabled/Veterans
Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below.
Bayer is an E-Verify Employer.
Location:
United States : Michigan : Detroit
Division:
Pharmaceuticals
Reference Code:
859242
Contact Us
Email: hrop_usa@bayer.com
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing and Sales
Industries Chemical Manufacturing
Pharmaceutical Manufacturing
Biotechnology Research
Referrals increase your chances of interviewing at Bayer by 2x
#J-18808-Ljbffr