Resilinc
About the Role
Resilinc’s marketing organization is entering its next growth phase; scaling from high‑touch, analyst‑supported campaigns to a repeatable, data‑driven demand engine leveraging AI and agentic technologies that fuel both inbound and outbound pipeline generation.
The Senior Director, Demand Generation will scale a modern, revenue‑focused demand team and engine that integrates inbound, outbound, ABM, and marketing operations. This leader will connect programs to pipeline impact, own demand creation end‑to‑end, and partner cross‑functionally with Product Marketing, Brand, Sales, and RevOps.
Key Responsibilities
Pipeline Ownership
– Own end‑to‑end pipeline generation goals across inbound, outbound, ABM, and partner motions; build quarterly demand plans tied to pipeline and ARR targets; develop multi‑channel campaigns; partner with Product Marketing for agent‑led campaigns; partner with Sales and RevOps to align lead‑to‑revenue tracking and attribution.
Inbound Marketing
– Drive SEO, SEM, paid media, and content syndication; optimize agency and AI‑driven strategies for generative search; drive conversion at each funnel stage; implement nurture and retargeting programs; lead operational execution and reporting in Marketo, SFDC, and analytics tools.
Outbound and ABM Programs
– Build scalable outbound programs in partnership with BDR/Sales teams; leverage intent and firmographic data (6sense, ZoomInfo) for targeting and automation; develop competitive displacement plays; collaborate on partner and co‑sell campaigns tied to shared pipeline KPIs.
Marketing Operations and Analytics
– Lead demand analytics, infrastructure, funnel metrics, and attribution dashboards; ensure data integrity across SFDC, marketing automation, and reporting systems; drive and measure marketing contribution by stage, segment, and source; enforce operational rigor (campaign hygiene, tagging, SLAs, reporting).
Leadership and Collaboration
– Build and coach a high‑performing, data‑driven team; collaborate cross‑functionally with Product Marketing, Brand, Sales, and Partners; serve as the bridge between creative, performance, and sales enablement functions; foster a culture of experimentation, accountability, and revenue alignment.
Qualifications
10+ years of B2B SaaS demand generation experience, ideally with AI product companies.
Experience in enterprise tech or regulated industries (supply chain, manufacturing, life sciences, compliance) highly preferred.
Proven success driving pipeline creation at scale ($10M+ quarterly) and measurable conversion across the funnel; bowtie funnel experience preferred.
Hands‑on expertise with marketing automation (Marketo), CRM (SFDC), and intent and analytics (6sense, ZoomInfo, Clay, PowerBI).
Experience integrating paid, organic, and ABM tactics in multi‑touch programs.
Strong operational acumen – understanding attribution, funnel math, and revenue modeling.
Collaborative, hands‑on leader who thrives building and scaling high‑performing teams in a global, cross‑functional, enterprise environment.
Familiarity with AI‑first or AI‑assisted marketing tools and automation is important.
What Success Looks Like
Consistent quarter‑over‑quarter pipeline growth from both inbound and outbound sources.
Predictable conversion from MQL to SQL to Opportunity.
Clean attribution and visibility into marketing‑sourced ARR.
Effective collaboration with Sales and ops teams.
A scalable campaign infrastructure ready for growth across new agents, industries, and partnerships.
Seniority Level Director
Employment Type Full‑time
Job Function Marketing and Sales | Software Development
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The Senior Director, Demand Generation will scale a modern, revenue‑focused demand team and engine that integrates inbound, outbound, ABM, and marketing operations. This leader will connect programs to pipeline impact, own demand creation end‑to‑end, and partner cross‑functionally with Product Marketing, Brand, Sales, and RevOps.
Key Responsibilities
Pipeline Ownership
– Own end‑to‑end pipeline generation goals across inbound, outbound, ABM, and partner motions; build quarterly demand plans tied to pipeline and ARR targets; develop multi‑channel campaigns; partner with Product Marketing for agent‑led campaigns; partner with Sales and RevOps to align lead‑to‑revenue tracking and attribution.
Inbound Marketing
– Drive SEO, SEM, paid media, and content syndication; optimize agency and AI‑driven strategies for generative search; drive conversion at each funnel stage; implement nurture and retargeting programs; lead operational execution and reporting in Marketo, SFDC, and analytics tools.
Outbound and ABM Programs
– Build scalable outbound programs in partnership with BDR/Sales teams; leverage intent and firmographic data (6sense, ZoomInfo) for targeting and automation; develop competitive displacement plays; collaborate on partner and co‑sell campaigns tied to shared pipeline KPIs.
Marketing Operations and Analytics
– Lead demand analytics, infrastructure, funnel metrics, and attribution dashboards; ensure data integrity across SFDC, marketing automation, and reporting systems; drive and measure marketing contribution by stage, segment, and source; enforce operational rigor (campaign hygiene, tagging, SLAs, reporting).
Leadership and Collaboration
– Build and coach a high‑performing, data‑driven team; collaborate cross‑functionally with Product Marketing, Brand, Sales, and Partners; serve as the bridge between creative, performance, and sales enablement functions; foster a culture of experimentation, accountability, and revenue alignment.
Qualifications
10+ years of B2B SaaS demand generation experience, ideally with AI product companies.
Experience in enterprise tech or regulated industries (supply chain, manufacturing, life sciences, compliance) highly preferred.
Proven success driving pipeline creation at scale ($10M+ quarterly) and measurable conversion across the funnel; bowtie funnel experience preferred.
Hands‑on expertise with marketing automation (Marketo), CRM (SFDC), and intent and analytics (6sense, ZoomInfo, Clay, PowerBI).
Experience integrating paid, organic, and ABM tactics in multi‑touch programs.
Strong operational acumen – understanding attribution, funnel math, and revenue modeling.
Collaborative, hands‑on leader who thrives building and scaling high‑performing teams in a global, cross‑functional, enterprise environment.
Familiarity with AI‑first or AI‑assisted marketing tools and automation is important.
What Success Looks Like
Consistent quarter‑over‑quarter pipeline growth from both inbound and outbound sources.
Predictable conversion from MQL to SQL to Opportunity.
Clean attribution and visibility into marketing‑sourced ARR.
Effective collaboration with Sales and ops teams.
A scalable campaign infrastructure ready for growth across new agents, industries, and partnerships.
Seniority Level Director
Employment Type Full‑time
Job Function Marketing and Sales | Software Development
#J-18808-Ljbffr