Gem
This role is based 2 days per week out of our San Francisco HQ and is not eligible for full‑time remote work.
The annual salary range for this role is $176,000 – $222,000, in addition to equity and benefits.
About Gem Gem is the only AI‑first all‑in‑one recruiting platform. It brings together your ATS, CRM, sourcing, scheduling, and analytics — plus 800+ million profiles to source from — with AI built into every workflow. Gem helps customers boost recruiter productivity by up to 5x while saving 30‑50% on technology costs. Over 1,000 organizations, from startups to industry leaders like Zillow, DoorDash, and Asana, trust Gem to fuel their growth. With an industry‑leading 4.8/5 rating on G2, Gem is the platform recruiters love to use. Gem has raised $148 M from renowned investors including Accel, Greylock, ICONIQ, Sapphire, and Meritech.
Gem has received recent recognitions: Forbes America’s Best Startup Employers 2025, Great Place to Work Certified 2024, and Fortune Best Workplaces for Millennials 2023.
Team & Role We’re looking for a Head of Product Marketing to work closely with Gem’s leadership team on the company’s most important initiatives. You’ll rewrite Gem’s narrative, lead large product launches, build playbooks to outperform competitors, and equip the entire GTM org for success. Product Marketing is a strategic function that the entire company relies on.
You’ll be wildly successful if you’re a smart strategist, analytical thinker, great writer, persuasive speaker, and someone who just knows how to get things done. You’ll report directly to the Head of Marketing and work with a small team of two direct reports.
What You’ll Do Day‑to‑Day
Messaging and positioning – build the foundation for Gem’s GTM engine, from the company narrative to product‑ and solution‑level messaging.
Product launch – run launches that move the needle using our unique playbook.
GTM strategy – collaborate with exec staff and Ops on our ICP, target personas, and GTM plays.
Competitive intelligence – create positioning, battle cards, and talking points to outmaneuver top competitors.
Campaign strategy and messaging – partner with Marketing and Sales on campaigns for personas, segments, and verticals.
Analyst relations – work with Gartner and other firms to keep Gem top‑of‑mind in industry reports.
Pricing and packaging – partner with Ops to define P&P for new products and evolve all offerings.
Sales partnership – collaborate with the VP Sales and segment leaders on winning messaging, pitch content, and revenue‑boosting strategies.
GTM enablement – produce Sales and Success collateral, product learning, playbooks, and high‑spot content.
About You
Experienced B2B product marketing leader with 10+ years in B2B SaaS, sales‑led GTM, and 3+ years people management. Experience in talent‐/recruiting tech is a bonus.
Startup veteran who thrives in fast‑moving environments and balances velocity with strategy.
Excellent communicator – writer, presenter, meeting facilitator, and portfolio builder.
Curious problem‑solver who asks “why” and never settles for the easiest path.
Organized and proactive – keeps launches on schedule and runs multiple projects simultaneously.
Executive presence – comfortably interfaces with VPs and C‑level leaders.
Data obsessed – fluent in Salesforce, spreadsheets, and data‑driven decision making.
People‑first leader who excites the company and supports the team.
Benefits
Highly competitive salary & equity.
10‑year window to exercise stock options.
Supportive Flexible Time Off program.
16 paid holidays, including company‑wide wellness days.
Best‑in‑class medical, dental & vision insurance.
$1,200 annual stipend for learning and development.
16 weeks paid parental leave for birthing and non‑birthing parents.
New parent perks totaling $1,500 and flexible return options.
Gem is an equal‑opportunity employer. We celebrate an inclusive work environment and encourage folks of all backgrounds to apply. We embrace diversity and ensure every voice is heard.
Gem is committed to a barrier‑free recruitment process and work environment. If you require accommodation, please email us at accommodations@gem.com and we’ll work with you to meet your accessibility needs.
By clicking “Submit Application,” you acknowledge and agree that you have read and understand Gem’s Candidate Privacy Statement and related rights.
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The annual salary range for this role is $176,000 – $222,000, in addition to equity and benefits.
About Gem Gem is the only AI‑first all‑in‑one recruiting platform. It brings together your ATS, CRM, sourcing, scheduling, and analytics — plus 800+ million profiles to source from — with AI built into every workflow. Gem helps customers boost recruiter productivity by up to 5x while saving 30‑50% on technology costs. Over 1,000 organizations, from startups to industry leaders like Zillow, DoorDash, and Asana, trust Gem to fuel their growth. With an industry‑leading 4.8/5 rating on G2, Gem is the platform recruiters love to use. Gem has raised $148 M from renowned investors including Accel, Greylock, ICONIQ, Sapphire, and Meritech.
Gem has received recent recognitions: Forbes America’s Best Startup Employers 2025, Great Place to Work Certified 2024, and Fortune Best Workplaces for Millennials 2023.
Team & Role We’re looking for a Head of Product Marketing to work closely with Gem’s leadership team on the company’s most important initiatives. You’ll rewrite Gem’s narrative, lead large product launches, build playbooks to outperform competitors, and equip the entire GTM org for success. Product Marketing is a strategic function that the entire company relies on.
You’ll be wildly successful if you’re a smart strategist, analytical thinker, great writer, persuasive speaker, and someone who just knows how to get things done. You’ll report directly to the Head of Marketing and work with a small team of two direct reports.
What You’ll Do Day‑to‑Day
Messaging and positioning – build the foundation for Gem’s GTM engine, from the company narrative to product‑ and solution‑level messaging.
Product launch – run launches that move the needle using our unique playbook.
GTM strategy – collaborate with exec staff and Ops on our ICP, target personas, and GTM plays.
Competitive intelligence – create positioning, battle cards, and talking points to outmaneuver top competitors.
Campaign strategy and messaging – partner with Marketing and Sales on campaigns for personas, segments, and verticals.
Analyst relations – work with Gartner and other firms to keep Gem top‑of‑mind in industry reports.
Pricing and packaging – partner with Ops to define P&P for new products and evolve all offerings.
Sales partnership – collaborate with the VP Sales and segment leaders on winning messaging, pitch content, and revenue‑boosting strategies.
GTM enablement – produce Sales and Success collateral, product learning, playbooks, and high‑spot content.
About You
Experienced B2B product marketing leader with 10+ years in B2B SaaS, sales‑led GTM, and 3+ years people management. Experience in talent‐/recruiting tech is a bonus.
Startup veteran who thrives in fast‑moving environments and balances velocity with strategy.
Excellent communicator – writer, presenter, meeting facilitator, and portfolio builder.
Curious problem‑solver who asks “why” and never settles for the easiest path.
Organized and proactive – keeps launches on schedule and runs multiple projects simultaneously.
Executive presence – comfortably interfaces with VPs and C‑level leaders.
Data obsessed – fluent in Salesforce, spreadsheets, and data‑driven decision making.
People‑first leader who excites the company and supports the team.
Benefits
Highly competitive salary & equity.
10‑year window to exercise stock options.
Supportive Flexible Time Off program.
16 paid holidays, including company‑wide wellness days.
Best‑in‑class medical, dental & vision insurance.
$1,200 annual stipend for learning and development.
16 weeks paid parental leave for birthing and non‑birthing parents.
New parent perks totaling $1,500 and flexible return options.
Gem is an equal‑opportunity employer. We celebrate an inclusive work environment and encourage folks of all backgrounds to apply. We embrace diversity and ensure every voice is heard.
Gem is committed to a barrier‑free recruitment process and work environment. If you require accommodation, please email us at accommodations@gem.com and we’ll work with you to meet your accessibility needs.
By clicking “Submit Application,” you acknowledge and agree that you have read and understand Gem’s Candidate Privacy Statement and related rights.
#J-18808-Ljbffr